Connect directly with over 2,200 world-class manufacturers and streamline your distribution pipeline across the Asia-Pacific region.
Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. Founded in 1997, the platform serves the entire value chain—ingredients, processing & production equipment, packaging, retail, and service providers—and positions itself as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia–Pacific bakery markets.
As the ultimate gateway to the Asia-Pacific market, our bakery trade shows for distributors connect global brands with high-quality buyers. We curate world-class events, including the flagship international bakery exhibition and chef competitions, to foster innovation and facilitate seamless trade partnerships.
Flagship Exhibition Hall Sourcing Event
August 27–29, 2026 | JIExpo, Jakarta, Indonesia
Indonesia is one of Southeast Asia’s largest and fastest-growing bakery markets. According to Euromonitor International, Indonesia’s baked goods retail market reached 58.3 trillion Indonesian rupiahs in 2023, representing a year-on-year increase of 29% and a compound annual growth rate (CAGR) of 5%. Projections indicate that the CAGR will remain at 8% by 2028, with total sales expected to exceed 84.4 trillion Indonesian rupiahs, underscoring substantial market potential.
20,000 sqm
Show Space
500+
Expected Exhibitors
50,000+
Professional Visits
Target Audience: Distributors, importers, exporters, manufacturers, chain stores, supermarkets, convenience stores, hotels, cafes, and bakery professionals looking to establish a southeast asia bakery industry hub.
Explore innovative baking formulas, clean-label alternatives, and premium raw materials from global suppliers to elevate your product portfolio.
Connect directly with leading machinery and packaging manufacturers, bypassing intermediaries to secure the best possible commercial terms.
Streamline your logistics and procurement processes by sourcing directly from verified global production facilities.
Attend high-level summits and forums to understand shifting consumer preferences and emerging retail trends across the Asia-Pacific region.
Utilize our advanced iBakeryChina digital platform to pre-schedule high-value B2B meetings with targeted suppliers before the show starts.
Discover integrated solutions for modern retail chains at our specialized baking exhibition for retail chains to boost operational efficiency.
Secure your professional visitor pass for the upcoming regional events or flagship exhibitions.
What you see: A simple 2-minute registration form to claim your free entry badge.
Use the iBakeryChina digital platform to filter suppliers and pre-book face-to-face meetings.
What you see: A personalized dashboard with recommended manufacturing partners.
Arrive at the venue, attend curated summits, and finalize distribution agreements.
What you see: A bustling exhibition floor with live demonstrations and dedicated VIP buyer lounges.
Connect with global flour, yeast, and dairy producers to secure stable, high-volume contracts for regional distribution networks.
Source automated production lines, industrial ovens, and packaging systems directly from top-tier engineering firms.
Access specialized retail-ready products, baking utensils, and household appliances via the China Home Baking Show.
Leverage Bakery ASEAN 2026 in Jakarta to penetrate the rapidly growing Indonesian and regional markets.
Discover new frozen dough technologies, sugar-free alternatives, and clean-label ingredients to meet modern health trends.
Find integrated beverage, pastry, and display solutions to elevate modern cafe and bakery chain operations.
Over 400,000 professional visits recorded across our flagship events, demonstrating unmatched industry reach.
More than 2,200 global brands showcasing the latest innovations in ingredients, machinery, and packaging.
Successfully facilitated over 10,000 structured B2B matchmaking sessions, connecting distributors directly with manufacturers.
Proudly serving the global baking community since 1997, establishing a trusted trade gateway for nearly three decades.
“"Attending the flagship exhibition completely transformed our sourcing strategy. We bypassed multiple brokers and established direct contracts with three major ingredient manufacturers, saving us significant overhead while securing consistent quality."
Senior Procurement Director
APAC Distribution Group
| Feature / Metric | Bakery China Portfolio | Regional Trade Shows | Generic B2B Directories |
|---|---|---|---|
| Exhibition Scale | 330,000+ sqm (Flagship) | Under 50,000 sqm | Digital Only |
| Direct Manufacturer Access | Verified 2,200+ Brands | Limited Local Agents | Unverified Online Profiles |
| Digital Matchmaking | iBakeryChina 24/7 Platform | Basic Directory | Static Search Filters |
| Industry Authority | Co-organized with China Association | Independent Organizers | No Industry Backing |
| Value Chain Coverage | Ingredients, Equipment, Packaging & Retail | Single-segment Focus | Fragmented Listings |
1997
Founded & Trusted for Decades
330,000㎡
Flagship Exhibition Space
2,200+
Global Exhibiting Brands
400,000+
Professional Visits Annually
An bakery sourcing and procurement guide is a premier global trade platform that brings together ingredient manufacturers, equipment suppliers, packaging innovators, and retail professionals under one roof. For distributors, attending an international bakery exhibition is the most efficient way to discover cutting-edge industry trends and secure direct partnerships with global brands. These events serve as a vital gateway to explore new product formulations, witness live machinery demonstrations, and negotiate high-volume contracts without intermediaries. By participating, distributors can significantly optimize their supply chains, gain competitive market insights, and expand their regional footprint. Ultimately, it is an indispensable ecosystem designed to foster international trade, innovation, and long-term business growth.
Registering to visit Bakery ASEAN 2026 is a straightforward online process designed to grant you quick access to the event. You can easily secure your professional visitor pass by visiting the official registration portal at https://bakeryasean.7-event.cn/en. Once you complete the registration form with your professional details, you will receive a confirmation email containing your digital entry badge. This badge will grant you full access to the exhibition floor at the Jakarta International Expo (JIExpo) from August 27 to 29, 2026. We highly recommend pre-registering online to avoid long queues at the venue and to receive exclusive updates regarding the event schedule, speaker lineups, and matchmaking opportunities.
We provide a comprehensive digital matchmaking ecosystem, highlighted by our proprietary iBakeryChina platform, to help you maximize your exhibition experience. This online platform allows registered buyers to browse through thousands of verified supplier profiles, filter products by category, and initiate direct communication before the physical event begins. You can easily schedule face-to-face meetings at the venue, ensuring your time on-site is highly structured and productive. Additionally, the platform offers personalized recommendations based on your sourcing preferences, helping you discover new partners you might have otherwise missed. This seamless integration of digital and physical networking ensures that your procurement goals are met with maximum efficiency.
Yes, our exhibitions feature an extensive lineup of over 100 conferences, professional forums, and world-class chef competitions per edition. These events, including the Bakery China Summit and Bakery China Forum, bring together industry leaders to discuss critical topics such as frozen bakery technology, digital transformation, and health-focused ingredient trends. Attendees can watch live demonstrations by master pastry chefs, which provide invaluable inspiration for product development and menu innovation. For distributors, these educational sessions offer deep insights into shifting consumer behaviors and emerging market demands across the Asia-Pacific region. Participating in these activities ensures that your business remains at the forefront of the rapidly evolving baking industry.
We understand that traveling to an international trade show requires careful planning, which is why we offer dedicated business and travel services to all our attendees. Through our official travel partners, we provide curated hotel recommendations, exclusive accommodation discounts, and convenient shuttle services to and from the venue. International visitors can also access detailed guides on visa applications, local transportation, and customs regulations to ensure a smooth and hassle-free journey. Our on-site visitor services include multi-lingual support, dedicated business centers, and VIP lounges designed for comfortable networking and contract negotiations. We are committed to making your visit to our events in Shanghai, Jakarta, or other regional hubs as seamless and productive as possible.
While our flagship Bakery China event covers the entire industrial and commercial value chain, the China Home Baking Show focuses specifically on the rapidly growing home-baking sector. This specialized trade platform is tailored for home-baking ingredients, specialized utensils, household appliances, packaging decoration, and professional training. It serves as an annual gathering point for home baking distributors, agents, online platforms, personal studios, and passionate baking enthusiasts. By segmenting these events, we ensure that both large-scale industrial buyers and niche retail distributors find the exact products, education, and networking opportunities they need. Whether you are sourcing for massive commercial factories or boutique baking studios, our portfolio offers a dedicated platform for your specific market segment.
Secure your access to Bakery ASEAN 2026 or apply for booth space at our flagship exhibitions to accelerate your business growth.
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