Discover the ultimate bakery product development exhibition to source cutting-edge ingredients, advanced machinery, and global formulation trends in one place.
Curated By
Senior Food Technologist & Bakery China Industry Analyst
Join us from August 27-29, 2026 at the Jakarta International Expo (JIEC) in Jakarta, Indonesia. Discover Southeast Asia's rapidly growing bakery market and connect with regional distributors and buyers.
Founded in 1997, Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries.
Serving as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia-Pacific markets, the platform covers the entire value chain. From raw ingredients and processing equipment to packaging and retail services, we connect global professionals with the latest innovations. Our ecosystem includes the flagship China International Bakery Exhibition, Bakery China Autumn, China Home Baking Show, and regional events like the highly anticipated Bakery ASEAN 2026.
As part of our commitment to industry growth, we host the prestigious Bakery China Summit, bringing together top minds to discuss digital transformation, frozen bakery innovations, and health-focused formulation trends.
Discover clean-label, plant-based, and functional ingredients to meet modern consumer demands for healthier baked goods.
Integrate advanced industrial baking equipment into your production lines to reduce waste and maximize throughput.
Engage directly with leading food scientists and technical engineers to solve complex formulation and scaling challenges.
Stay ahead of rapidly evolving home baking trends and retail shifts through curated sensory tasting sessions.
Ensure your new product developments comply with international food safety regulations for seamless global market entry.
Source eco-friendly packaging solutions that extend shelf life and preserve product freshness without compromising quality.
Identify your formulation, scaling, or packaging bottlenecks before the event to target the right solutions.
What the user sees: A customized roadmap of relevant ingredient and machinery categories.
Meet face-to-face with leading food scientists and technical engineers at specialized pavilions.
What the user sees: Live demonstrations of advanced processing equipment and ingredient applications.
Secure supply agreements and integrate new technologies directly into your manufacturing workflow, ensuring seamless distribution with optimized cold chain logistics.
What the user sees: Streamlined product launches with reduced time-to-market and optimized costs.
Swap synthetic additives for natural alternatives without losing texture or taste. Leverage cutting-edge food technology innovations to formulate clean-label products.
Discover specialized enzymes and emulsifiers that preserve yeast activity during long-term freezing, ensuring consistent quality upon baking.
Formulate guilt-free pastries using advanced sugar substitutes and healthy lipid profiles that maintain the indulgent mouthfeel consumers love.
Transition from manual baking to fully automated, high-throughput production lines without compromising the artisanal quality of your products.
Source biodegradable and recyclable materials that maintain optimal moisture barriers, extending shelf life while reducing environmental impact.
Blend bakery concepts with beverage and confectionery trends to capture Gen-Z consumers looking for novel sensory experiences.
“"Attending the bakery product development exhibition completely transformed our product pipeline. We sourced a novel enzyme blend that extended our clean-label bread shelf life by five days, saving us thousands in formulation trials."
RDSenior R&D Director
Global Confectionery Brand
| Feature | Bakery China | Regional Trade Shows | Generic Food Expos |
|---|---|---|---|
| Exhibition Scale | 330,000+ sqm | Under 50,000 sqm | Mixed Focus |
| R&D Specialization | Dedicated Ingredient & Tech Zones | Limited to local distributors | Broad, non-specific categories |
| Global Supplier Mix | 2,200+ International Brands | Mostly local agents | Scattered food vendors |
| Technical Programming | 100+ Summits & Live Demos | Basic seminars | General industry overviews |
| Matchmaking Efficiency | Advanced B2B Digital Platform | Manual networking | No structured matchmaking |
1997
Founded & trusted for decades
330,000㎡
Massive exhibition space
2,200+
Global exhibitors
400,000+
Professional visits
A bakery product development exhibition is a highly specialized trade event designed to bring together food scientists, R&D professionals, ingredient suppliers, and machinery manufacturers to collaborate on the next generation of baked goods. By attending, you gain direct access to cutting-edge formulations, clean-label ingredients, and advanced processing technologies that are not yet widely available on the open market. This environment fosters rapid innovation, allowing product developers to solve complex texture, shelf-life, and nutritional challenges in real time. Furthermore, it serves as a collaborative hub where industry leaders share insights on consumer trends, regulatory shifts, and emerging manufacturing techniques. Ultimately, participating in such an exhibition accelerates your time-to-market and ensures your product pipeline remains highly competitive.
Registering to visit our exhibition is a straightforward process designed to accommodate busy industry professionals. You can easily complete your pre-registration online through our official visitor portal to secure your entry badge before the event begins. Pre-registering not only saves you valuable time at the venue entrance but also grants you early access to our digital matchmaking platform. Once registered, you will receive regular updates regarding the event schedule, speaker lineups, and exclusive networking opportunities. Please ensure you provide accurate professional credentials during registration, as this event is strictly tailored for trade visitors and industry stakeholders.
Yes, we offer a highly sophisticated B2B digital matchmaking platform specifically designed to connect R&D teams with the right ingredient and technology suppliers. Before the exhibition doors even open, you can browse detailed supplier profiles, filter by specific technical capabilities, and request one-on-one meetings. These pre-scheduled sessions take place in dedicated, quiet meeting zones on the show floor, ensuring productive and focused business discussions. Our on-site team is also available to assist with real-time introductions and facilitate communication between international parties. This structured approach maximizes your efficiency, allowing you to accomplish weeks of sourcing research in just a few days.
We hold our exhibitors to the highest international standards of safety, quality, and regulatory compliance. Every supplier showcasing ingredients or machinery must undergo a rigorous vetting process to ensure their products meet global food safety benchmarks. This commitment to quality provides R&D professionals with peace of mind, knowing that the solutions sourced on our show floor are reliable and market-ready. Additionally, we host dedicated intellectual property protection offices on-site to safeguard proprietary formulations and technological innovations. Our focus on compliance ensures a secure, professional environment where genuine business partnerships can thrive.
Absolutely, our exhibition features an extensive program of over 100 conferences, technical forums, and live chef demonstrations. These sessions are led by world-renowned food scientists, master pastry chefs, and industry analysts who share practical solutions for modern baking challenges. You will have the opportunity to witness live applications of novel ingredients, observe advanced machinery in action, and participate in interactive Q&A sessions. These educational events are carefully curated to cover critical topics such as frozen dough stability, sugar reduction, and sustainable packaging. Attending these seminars ensures your team stays at the absolute forefront of global baking technology and consumer trends.
To ensure a seamless and stress-free experience, we provide comprehensive travel and business services for all registered attendees. We partner with leading hotels near the National Exhibition and Convention Center (NECC) in Shanghai to offer exclusive discounted rates for our visitors. Detailed transportation guides, including shuttle bus schedules and subway routes, are made available on our website well in advance of the show. Our dedicated travel service team is also on hand to assist with visa invitation letters and local logistics for international delegates. Planning your trip early allows you to focus entirely on maximizing your networking and sourcing opportunities at the exhibition.
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