Connect directly with 50,000+ professional buyers, importers, and chain operators at the premier international baking exhibition in Jakarta.
Founded in 1997, Bakery China is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. As the primary trade gateway for international and domestic brands entering or expanding in the Asia-Pacific bakery market, we serve the entire value chain—from premium ingredients and processing equipment to advanced packaging and retail solutions.
By leveraging our massive global network, we are proud to present Bakery ASEAN 2026 in Jakarta, offering world-class exhibiting and sponsorship packages designed to connect global innovators with high-growth Southeast Asian markets.
1997
Founded
330k㎡
Flagship Area
2,200+
Exhibitors
Secure your complimentary professional visitor pass today and gain full access to all exhibition halls, B2B matchmaking services, and live technical demonstrations.
Tap into Indonesia's booming bakery retail market, valued at 58.3 trillion IDR with an 8% projected CAGR, and establish strategic distribution partnerships.
Meet face-to-face with qualified regional buyers, importers, exporters, chain store operators, and hotel/restaurant procurement managers.
Benefit from the co-located We Pack Indonesia show, creating a seamless trade environment for both food ingredients and packaging machinery.
Explore and discover cutting-edge baking machinery solutions that optimize production efficiency and reduce labor costs.
Utilize Jakarta's strategic position as the commercial and logistics hub of ASEAN to scale your brand across neighboring countries.
Participate in specialized seminars covering local import regulations, halal certification standards, and consumer taste preferences.
Submit your space application online to select your optimal booth location and customize your exhibition presence.
What the user sees: Interactive floor plans and customizable booth packages.
Access the iBakeryChina digital platform to pre-schedule high-value B2B meetings with verified regional buyers.
What the user sees: A personalized dashboard of verified regional buyers.
Showcase your innovations live at JIExpo Jakarta from August 27–29, 2026, and close deals directly on the show floor.
What the user sees: A bustling exhibition floor packed with active trade decision-makers.
Introduce premium baking mixes and innovative bakery ingredients to local bakeries looking to elevate their product quality.
Demonstrate high-capacity ovens, automated mixers, and production lines to regional manufacturers seeking automation.
Present sustainable, high-barrier bakery packaging solutions to food brands looking to extend shelf life and improve branding.
50,000+ expected professional visits from across the ASEAN region.
500+ leading international and regional exhibitors showcasing innovations.
20,000 sqm of dedicated exhibition space at the prestigious JIExpo Jakarta.
29% YoY growth recorded in the Indonesian bakery retail market, reaching 58.3 trillion IDR.
"Bakery ASEAN has completely transformed how we approach the Southeast Asian market. The quality of buyers, from major supermarket chains to regional distributors, allowed us to secure three major distribution contracts within just three days of the event."
| Feature / Benefit | Bakery ASEAN 2026 | Generic Regional Shows | Local Consumer Fairs |
|---|---|---|---|
| Target Audience | Highly Targeted B2B Only | Mixed B2B and Public | General Public & Consumers |
| Ecosystem Support | Powered by Bakery China & Reed | Standalone Local Organizer | No Industry Ecosystem |
| Co-located Synergy | Integrated with We Pack Indonesia | No Packaging Co-location | No Industrial Focus |
| Digital Matchmaking | Advanced iBakeryChina Platform | Basic Directory Listing | No Matchmaking Tools |
| Market Reach | Full ASEAN Regional Hub | Single Country Focus | Local City Focus |
Bakery ASEAN 2026 is the premier international baking exhibition and trade hub designed specifically for the Southeast Asian market, taking place from August 27–29, 2026, at the Jakarta International Expo (JIExpo) in Indonesia. This landmark event is organized by the Reed Exhibitions Group in partnership with Bakery China Exhibitions, leveraging decades of industry expertise to connect global suppliers with regional buyers. The exhibition serves as a strategic gateway for businesses looking to enter or expand within the rapidly growing ASEAN bakery and confectionery sectors. By co-locating with We Pack Indonesia, the event provides a comprehensive, 360-degree view of the entire value chain, from raw ingredients to advanced packaging and processing machinery. Ultimately, it acts as a catalyst for trade, innovation, and professional networking across the entire Asia-Pacific region, highlighting the latest confectionery industry trends.
Professional visitors can easily register online through the official registration portal at https://bakeryasean.7-event.cn/en to secure their entry badge. Pre-registration is highly recommended as it is completely free for qualified industry professionals, distributors, and buyers who register before the official deadline. By registering in advance, you will avoid long queues at the venue and gain immediate access to the exhibition halls upon arrival. The registration process only takes a few minutes and requires you to provide basic business details to verify your professional status. Once completed, you will receive a digital confirmation badge that can be printed or shown on your mobile device at the JIExpo entrance.
The exhibition features a comprehensive range of products spanning the entire bakery, confectionery, and food service supply chains. Visitors will discover the latest innovations in raw materials, specialized baking ingredients, yeast, fillings, and decorative items. Additionally, a massive portion of the show floor is dedicated to state-of-the-art baking equipment, industrial ovens, automated production lines, and retail display cases. Thanks to the co-location with We Pack Indonesia, there is also an extensive showcase of advanced packaging machinery, sustainable packaging materials, and labeling solutions. This diverse product mix ensures that whether you are an artisanal baker, a large-scale manufacturer, or a hotel procurement manager, you will find tailored solutions for your business.
To maximize the value of your participation, Bakery ASEAN 2026 offers a sophisticated digital matchmaking platform powered by iBakeryChina. This system allows registered visitors and exhibitors to browse profiles, search for specific products, and pre-schedule face-to-face meetings before the event begins. Once you complete your registration, you will receive access credentials to log into the matchmaking portal and set up your business profile. You can then send meeting requests to potential partners, which, once accepted, will be scheduled at dedicated matchmaking zones on the show floor. This structured approach ensures that your time at the exhibition is highly efficient, productive, and focused on high-value business opportunities.
Yes, the organizers provide comprehensive travel and business services to ensure a seamless and comfortable trip to Jakarta for all international attendees. Through our official travel service partners, visitors can access exclusive hotel discounts, convenient shuttle bus routes, and local transportation guides. We recommend booking your accommodations early through the official channels listed on our website to secure the best rates near the JIExpo venue. Additionally, our team can assist with visa invitation letters and provide detailed guidance on local customs and travel regulations. All necessary travel resources, hotel listings, and venue maps can be found on the dedicated business services page of our official website.
Companies interested in showcasing their products and services can submit a space application directly through our secure online exhibitor portal. The application process allows you to specify your preferred booth size, configuration, and any additional technical requirements you may have. Once your application is submitted, our sales team will review your details and contact you to discuss available booth locations and layout options. Exhibiting at Bakery ASEAN 2026 provides unparalleled brand exposure to tens of thousands of active buyers and decision-makers from across Southeast Asia. We encourage interested brands to apply as early as possible, as prime booth spaces sell out quickly due to high demand.
Join thousands of industry leaders at JIExpo Jakarta from August 27–29, 2026. Don't miss out on the region's premier baking exhibition.
Ready to join Bakery ASEAN 2026? Register your interest today.