Connect directly with global ingredient innovators, advanced machinery manufacturers, and packaging pioneers at the premier China baking exhibition for retail chain operators.
As industry veterans who have watched the Asia-Pacific baking landscape evolve since 1997, we designed Bakery China to be more than just a trade show. It is a comprehensive ecosystem where retail chain operators find the exact ingredients, machinery, and strategic partnerships needed to scale efficiently. Operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry (CABCI), our platform serves the entire value chain—from raw ingredients to advanced processing equipment and retail solutions.
Whether you are looking to explore the latest retail bakery trends, source high-quality ingredients, or integrate automated machinery, our events provide the ultimate trade gateway. We focus on streamlining the entire bakery supply chain for businesses of all sizes, ensuring you stay ahead of consumer demands and operational challenges.
1997
Founded Year
330k㎡
Exhibition Space
2,200+
Global Brands
Join us from August 27–29, 2026 at the Jakarta International Expo (JIExpo), Jakarta, Indonesia. This dedicated regional show spans 20,000㎡ of exhibition space, bringing together over 500+ exhibitors and 50,000+ professional visits. It is the ultimate sourcing hub for distributors, importers, exporters, manufacturers, chain stores, supermarkets, convenience stores, hotels, cafes, and bakery professionals.
Indonesia Retail Market (2023)
58.3 Trillion IDR
YoY Growth Rate
29% Growth
Projected Market (2028)
84.4 Trillion IDR
Secure your entry pass today and tap into the booming Southeast Asian market.
Register for Bakery ASEANUnlock exclusive opportunities designed specifically for retail chain operators.
Discover premium raw materials, clean-label alternatives, and innovative flavor profiles directly from global manufacturers to elevate your product line.
Evaluate state-of-the-art automated baking machinery and baking equipment solutions designed to maximize throughput and consistency.
Explore the latest frozen dough technology to streamline your retail chain operations, reduce in-store labor costs, and ensure fresh-baked quality.
Connect with verified suppliers and distributors through our dedicated, pre-scheduled B2B matchmaking services.
Gain actionable insights from industry leaders at the Bakery China Summit, focusing on franchising, digital transformation, and retail innovation.
Source eco-friendly, high-barrier packaging solutions that extend shelf life, preserve freshness, and enhance your brand's shelf appeal.
A seamless, three-step process to optimize your retail chain's procurement.
Sign up online and specify your retail chain's exact sourcing requirements, volume needs, and target categories.
A personalized dashboard highlighting recommended suppliers and conference tracks.
Utilize our smart matchmaking platform to pre-book one-on-one meetings with key global manufacturers.
A curated calendar of high-priority B2B meetings and technical demonstrations.
Join us onsite to finalize contracts, witness live machinery demonstrations, and gain actionable market insights.
A bustling, multi-hall exhibition floor packed with innovation and networking hubs.
Tailored solutions for every type of retail baking operation.
Standardize quality across hundreds of locations by sourcing uniform ingredients and automated machinery.
Implement efficient frozen dough solutions to offer fresh-baked goods daily while staying ahead of emerging home baking trends and consumer preferences.
Discover scalable business models, connect with master franchisees, and tap into the rapid confectionery market expansion across Asia.
Source high-barrier packaging and ready-to-bake pastries optimized for rapid retail turnover and minimal preparation time.
Elevate your dessert menus with premium confectionery ingredients and connect with award-winning pastry chefs during live demonstrations.
Navigate international trade regulations, secure exclusive distribution rights, and expand your portfolio with leading global brands.
Explore the robust tools and services designed to streamline your exhibition experience.
See the numbers and stories that define our industry leadership.
Over 400,000 professional visits recorded at our flagship Shanghai event, demonstrating unmatched industry reach.
More than 2,200 leading global brands showcasing the latest in ingredients, machinery, and packaging.
A massive 330,000 sqm of exhibition space at the National Exhibition and Convention Center (NECC) Shanghai.
100+ concurrent conferences, live chef competitions, and technical forums per edition.
"Attending the China baking exhibition for retail chain operators completely transformed our supply chain. We sourced a new line of frozen dough technology that reduced our in-store prep time by 40% while maintaining the premium quality our customers expect."
— Director of Sourcing, Asia-Pacific Bakery Group
How our ecosystem compares to generic trade shows and regional events.
| Feature | Bakery China Ecosystem | Regional Trade Shows | Generic Food Expos |
|---|---|---|---|
| Exhibition Scale | 330,000 sqm (NECC Shanghai) | Under 50,000 sqm | Mixed industry, limited baking focus |
| Value Chain Coverage | Entire baking & confectionery value chain | Mostly local distributors | Broad food & beverage only |
| Retail Chain Focus | Dedicated summits, franchising forums, and B2B matchmaking | Basic exhibition booths | No specialized retail tracks |
| Global Reach | 2,200+ international & domestic brands | Limited regional suppliers | General food importers only |
| Matchmaking | Advanced digital portal with pre-scheduled 1-on-1 meetings | Manual networking | No structured matchmaking |
The foundation of our industry-leading trade platform.
1997
Founded Year
330,000㎡
Flagship Exhibition Space
2,200+
Global Exhibitors
400,000+
Professional Visits
Everything you need to know about our exhibitions and sourcing platforms.
The China baking exhibition for retail chain operators, organized by Bakery China, is a specialized trade platform designed to connect multi-unit retail bakeries, supermarkets, and convenience stores with global suppliers. This event showcases the entire value chain, including advanced ingredients, automated machinery, innovative packaging, and digital retail solutions. By attending, retail chain operators can discover new ways to standardize product quality, optimize their supply chains, and reduce operational overhead. It serves as the ultimate gateway for businesses looking to scale their operations across the Asia-Pacific region. Our curated matchmaking services ensure that retail buyers are paired with the exact manufacturers capable of meeting high-volume demands.
Bakery ASEAN 2026, scheduled for August 27–29 at the Jakarta International Expo (JIExpo), is specifically tailored to the rapidly growing Southeast Asian market. Retail chain operators and supermarket buyers can explore localized sourcing opportunities, connect with regional distributors, and discover products optimized for ASEAN consumer preferences. With Indonesia's retail market projected to reach 84.4 trillion IDR by 2028, this event provides a timely opportunity to capture market share. Attendees will gain direct access to over 500 exhibitors and specialized B2B matchmaking services designed to facilitate seamless cross-border trade. It is an essential event for any retail operator looking to expand their footprint in Indonesia and the wider ASEAN region.
Bakery China hosts a wide array of educational programs, including the highly anticipated Bakery China Summit and Bakery China Forum. These platforms focus on critical industry topics such as retail trends, franchising strategies, intelligent manufacturing, and digital transformation. Industry experts and thought leaders share valuable insights on how to navigate changing consumer behaviors, integrate bakery and beverage offerings, and implement health-focused product lines. Retail chain operators can attend these sessions to learn about the latest operational efficiencies, from frozen dough technology to automated inventory management. It is an unparalleled opportunity to gain actionable knowledge that can be directly applied to scale your business.
Yes, Bakery China offers a comprehensive digital ecosystem that allows registered visitors to browse product catalogs, view the interactive floor plan, and pre-schedule B2B matchmaking meetings. This platform is designed to maximize your efficiency onsite by helping you identify and connect with the most relevant suppliers before the exhibition begins. You can filter exhibitors by product category, certification, and production capacity to ensure they align with your retail chain's standards. Once your meetings are confirmed, they are integrated into a personalized event itinerary accessible via your mobile device. This digital tool ensures that your time on the show floor is highly productive and focused on high-value partnerships.
As the region's leading professional exhibition founded in 1997, Bakery China maintains strict standards for all participating brands and showcased products. We partner closely with the China Association of Bakery & Confectionery Industry (CABCI) to ensure that the event represents the highest caliber of innovation and safety. Every supplier is vetted to guarantee they possess the necessary industry certifications, quality control standards, and production capabilities required for large-scale retail operations. This rigorous screening process gives retail chain operators the confidence to establish long-term, reliable supply chain partnerships. Our commitment to quality has made Bakery China the trusted trade gateway for global brands and top-tier buyers alike.
Registration for our exhibitions is straightforward and can be completed online through our official registration portals. For our flagship event in Shanghai or the upcoming Bakery ASEAN 2026 in Jakarta, visitors can pre-register to secure their entry badges and gain access to the digital matchmaking platform. Pre-registration is typically free for qualified industry professionals, distributors, and retail buyers who sign up before the designated deadlines. Once registered, you will receive a confirmation email with your digital badge and instructions on how to plan your travel and accommodation. We highly recommend registering early to secure your spot at our exclusive summits, live demonstrations, and networking events.
Whether you are looking to source cutting-edge ingredients, optimize your production lines, or expand your retail network, Bakery China is your ultimate partner.
Ready to scale your retail bakery chain?
Register for Bakery ASEAN 2026 today.