Connect with over 2,200 global suppliers and discover the latest fermentation technologies, premium ingredients, and industrial machinery in one unified trade ecosystem.
Founded in 1997, Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries.
Our platform serves the entire value chain—ingredients, processing & production equipment, packaging, retail, and service providers—and positions itself as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia–Pacific bakery markets. By bringing together industry leaders, we foster innovation in artisan bread and sourdough trends and drive global market growth.
Expert Insights By
Senior Industry Analyst & Bakery China Contributor. Sharing first-hand expertise on global baking innovations and market dynamics.
Join us from August 27–29, 2026 at the Jakarta International Expo (JIExpo), Jakarta, Indonesia. Co-located with We Pack Indonesia, this is the premier trade event focusing on the bakery and related industries in ASEAN and global markets.
Indonesia's baked goods retail market reached 58.3 trillion Indonesian rupiahs in 2023, with a projected 8% CAGR through 2028, making it a prime destination for global brands looking to expand.
Gain direct access to the latest fermentation technologies and learn how to scale your sourdough production efficiently.
Connect with top-tier suppliers offering high-quality baking raw materials, specialized flours, and innovative yeast strains.
Utilize our professional B2B matchmaking services to schedule direct meetings with verified global manufacturers.
Evaluate state-of-the-art industrial baking equipment, automated ovens, and smart packaging solutions in action.
Watch world-renowned pastry chefs and master bakers demonstrate advanced techniques in artisan bread making.
Tap into the rapidly growing Southeast Asian bakery sector through our co-located regional events and networks.
Secure your free visitor pass through our quick online registration portal.
What you see: A simple, 2-minute registration form with instant confirmation.
Browse the interactive floor plan, schedule B2B matchmaking sessions, and select conferences.
What you see: A personalized dashboard with your scheduled meetings and events.
Attend the exhibition, meet global suppliers face-to-face, and implement new trends in your business.
What you see: A bustling, high-energy exhibition floor filled with live baking demos.
Discover specialized fermentation equipment, organic flours, and traditional techniques to elevate your sourdough offerings.
Evaluate high-capacity production lines, automated mixing systems, and smart packaging solutions to optimize your workflow.
Source premium baking ingredients and machinery directly from global manufacturers to expand your product portfolio.
Learn how leading retail bakery chains manage multi-store logistics, maintain product consistency, and implement digital retail solutions.
Explore the latest home baking trends, compact appliances, and decorative packaging perfect for boutique studios.
Discover cutting-edge confectionery innovation, chocolate tempering tech, and artistic pastry design trends.
400,000+
Professional visits per flagship edition
2,200+
Global exhibitors showcasing innovations
330,000㎡
Total exhibition space at NECC Shanghai
"Attending the International Bakery Exhibition has completely transformed our product development. We discovered advanced sourdough fermentation equipment and connected with premium flour suppliers that we still partner with today. It is an absolute must-attend event for any serious bakery professional."
Master Baker & Owner
Artisan Sourdough Studio
| Feature / Benefit | Bakery China / ASEAN | Generic Regional Expo A | Generic Regional Expo B |
|---|---|---|---|
| Exhibition Scale | 330,000+ sqm (Flagship) | Under 50,000 sqm | Under 20,000 sqm |
| Exhibitor Count | 2,200+ Global Brands | Fewer than 500 | Fewer than 200 |
| B2B Matchmaking | Dedicated, Pre-scheduled | On-site only | Not available |
| Artisan Bread Focus | Specialized Zones & Demos | General food only | Limited coverage |
| Global Reach | Asia-Pacific Gateway | Local market only | Regional only |
1997
Year Founded
100+
Conferences & Activities
50,000+
ASEAN Visits Target
20,000㎡
ASEAN Show Space
The international bakery exhibition 2026 is the premier global trade platform dedicated to showcasing the latest advancements in baking technology, ingredients, and retail solutions. For artisan bread professionals, this event serves as an invaluable hub to discover cutting-edge fermentation techniques and premium flour varieties. Attendees can participate in specialized workshops led by master bakers who share their secrets on maintaining sourdough cultures. It also provides a unique opportunity to network with global distributors who can help scale your production without compromising on quality. Ultimately, visiting this exhibition ensures your business stays ahead of rapidly evolving consumer preferences and market demands.
Registering for these landmark events is a straightforward online process designed to secure your entry quickly. You can easily complete your visitor registration by visiting the official registration portal at Register to Visit. Once you submit your professional details, a confirmation email containing your digital badge will be sent to you. We highly recommend pre-registering well in advance to avoid long queues at the venue entrance. This digital badge will grant you seamless access to all exhibition halls, live demonstrations, and open forums throughout the event.
We provide comprehensive travel and business services to ensure a seamless experience for all our international guests. Attendees can access curated hotel recommendations and exclusive booking discounts through our dedicated travel service portal. On-site translation services and bilingual guides are also available to facilitate smooth communication with suppliers. Additionally, we offer detailed visa application guidance and official invitation letters for those who require them. Our goal is to make your journey to the exhibition as comfortable, productive, and stress-free as possible.
Yes, our highly acclaimed B2B matchmaking platform is specifically designed to connect qualified buyers with the right suppliers. Through this service, you can schedule one-on-one meetings with leading manufacturers prior to the event. This targeted approach allows you to maximize your time on the show floor by focusing on high-value partnerships. Our team actively assists in matching your specific procurement needs with verified exhibitors who meet your standards. This structured networking environment has consistently proven to accelerate business deals and foster long-term collaborations.
The exhibition features dedicated zones specifically focused on the rapid rise of home baking and modern retail strategies. Visitors can explore interactive displays showcasing compact household appliances, specialized baking utensils, and creative packaging designs. Live demonstrations by industry influencers highlight how personal studios can leverage these trends to attract local customers. Seminars led by retail experts offer deep insights into consumer purchasing behavior and successful e-commerce integration. These curated spaces provide actionable inspiration for both small-scale bakers and large retail chains looking to innovate.
The safety and well-being of all exhibitors, visitors, and staff remain our absolute highest priority. We work closely with local authorities and venue management to implement rigorous security protocols across all halls. This includes advanced crowd management systems, regular sanitization of high-touch areas, and professional medical support on-site. Clear signage and helpful staff will be positioned throughout the venue to guide attendees safely. We are fully committed to providing a secure, professional, and highly productive environment for the global baking community.
Join thousands of industry leaders at the International Bakery Exhibition 2026. Secure your pass today.
Register for Bakery ASEAN 2026 (August 27–29, Jakarta)