Connect with 400,000+ professionals, witness elite global talent live, and source cutting-edge ingredients and machinery at Asia-Pacific's premier baking championship arena.
Founded in 1997, Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries.
Serving the entire value chain—from premium ingredients and advanced processing equipment to innovative packaging and retail solutions—we act as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia-Pacific markets. Our flagship event at the National Exhibition and Convention Center (NECC) in Shanghai spans over 330,000 sqm of exhibition space, bringing together global professionals to share the latest innovations and thinking.
Expanding the Bakery China ecosystem to the rapidly growing Southeast Asian market! Join us from August 27–29, 2026 at the Jakarta International Expo (JIExpo) in Jakarta, Indonesia. Co-located with We Pack Indonesia and other premier events organized by Reed Exhibitions Group, this is your ultimate gateway to ASEAN market entry.
Observe world-class masters competing in bread, pastry, cake, coffee, pizza, and tea championships, gaining direct inspiration for your own creations.
Source the latest global innovations in raw materials, baking mixes, and specialty additives to elevate your product quality and taste profiles.
Evaluate state-of-the-art processing, production, and packaging equipment designed to optimize your bakery's operational efficiency.
Utilize our structured B2B business matchmaking services to connect directly with distributors, retailers, and foodservice buyers.
Gain invaluable insights into regulatory compliance, distribution channels, and market entry strategies for China and the wider ASEAN region.
Participate in the prestigious Bakery China Summit to explore retail innovations, consumer trends, and technical baking forums.
Secure your professional visitor pass through our streamlined online portal to guarantee entry.
What you see: A digital confirmation badge sent directly to your email.
Browse the competition schedules, summit agendas, and pre-book matchmaking sessions.
What you see: A personalized event itinerary on our digital matchmaking platform.
Arrive at the venue, witness live pastry chef competitions, and close deals with global suppliers.
What you see: High-energy live arenas, interactive product displays, and networking lounges.
Witness elite pastry chef competitions to learn advanced techniques, artistic presentation, and global flavor trends.
Showcase premium raw materials, baking mixes, and innovative ingredients to thousands of purchasing decision-makers.
Demonstrate high-capacity ovens, mixers, and packaging machinery to industrial bakeries and retail chains.
Discover new product concepts, packaging designs, and operational technologies to scale your retail footprint.
Identify high-potential international brands and secure exclusive distribution rights for your local market.
Explore the latest food science breakthroughs, clean-label alternatives, and nutritional baking trends.
400,000+
Professional visits recorded per flagship edition.
100+
Conferences, live demos, and competitions hosted annually.
330,000㎡
Total exhibition space at NECC Shanghai.
"Participating in the pastry competitions at Bakery China completely transformed our brand's visibility in the Asia-Pacific region. The sheer scale of the audience and the quality of the professional buyers allowed us to secure key distribution partnerships within days of the event closing."
Executive Pastry Chef & Director
Global Confectionery Brand
| Feature / Benefit | Bakery China Ecosystem | Generic Regional Shows | Local Baking Seminars |
|---|---|---|---|
| Exhibition Scale | 330,000+ sqm (NECC Shanghai) | Under 50,000 sqm | Single hall / Classroom only |
| Competition Variety | Bread, Pastry, Cake, Coffee, Pizza, Tea | Limited to 1-2 categories | No live competitions |
| B2B Matchmaking | Advanced digital matchmaking platform | Basic manual directory | Informal networking only |
| ASEAN Market Access | Direct co-location with Bakery ASEAN 2026 | No regional expansion | Strictly local focus |
| Industry Authority | CABCI & Reed Exhibitions partnership | Independent local organizers | Individual instructors |
1997
Year Founded
2,200+
Exhibiting Brands
100+
Conferences & Activities
330k㎡
Exhibition Space
An international bakery exhibition pastry competitions event is a premier global gathering where professional pastry chefs, bakers, and industry experts showcase their skills, innovative techniques, and artistic creations. These competitions serve as a vital benchmark for global baking standards, highlighting the latest trends in ingredients, presentation, and flavor profiles. By participating or attending, industry professionals gain firsthand exposure to cutting-edge techniques that shape the future of the confectionery market. It is also an unparalleled platform for networking, allowing attendees to connect with global suppliers and industry leaders. Ultimately, these events drive innovation across the entire bakery supply chain, from raw ingredients to advanced processing machinery.
Registering for our upcoming exhibitions and competitions is a straightforward online process designed for industry professionals. You can secure your visitor pass by visiting our official registration portal and filling out the professional visitor questionnaire. Pre-registration is highly recommended as it typically grants free access to the exhibition halls and saves significant time at the venue entrance. Once registered, you will receive a digital confirmation badge that allows you to plan your itinerary and schedule business matchmaking sessions. Don't miss the opportunity to witness world-class pastry talent live in action during the 2026 event cycle.
The Bakery China ecosystem hosts a diverse range of prestigious national and international competitions covering multiple disciplines. These include world-class championships in bread making, pastry design, cake decoration, coffee brewing, pizza baking, and tea preparation. Each competition is judged by an esteemed panel of international experts who evaluate technical skill, creativity, taste, and presentation. These events provide a stage for emerging talents and seasoned masters to elevate their professional standing on a global scale. Attendees can watch these intense live battles, gaining inspiration and insights into professional-grade baking execution.
Our business matchmaking service is designed to connect international buyers with leading global suppliers efficiently. Through our digital matchmaking platform, registered attendees can browse product categories, filter suppliers, and pre-schedule one-on-one meetings before the event begins. This structured approach ensures that your time onsite is maximized, focusing on high-value partnerships and procurement opportunities. During the exhibition, dedicated matchmaking lounges are available to facilitate comfortable and productive business discussions. Our team also provides translation and logistical support to ensure seamless communication between global parties.
Bakery ASEAN 2026 represents our key international expansion initiative, specifically targeting the rapidly growing Southeast Asian bakery market. Held from August 27 to 29, 2026, at the Jakarta International Expo (JIExpo) in Indonesia, this event is co-located with We Pack Indonesia to offer a comprehensive industry showcase. It provides a unique gateway for global brands to enter the ASEAN market and for local businesses to source world-class ingredients and machinery. Attendees will experience localized pastry demonstrations, regional competitions, and tailored educational seminars led by industry pioneers. It is the ultimate platform for anyone looking to capitalize on the booming bakery and confectionery sector in Southeast Asia.
Professional bakers looking to compete should start by thoroughly reviewing the official rulebooks and technical guidelines published on our events page. Preparation requires rigorous practice, precise ingredient sourcing, and a deep understanding of contemporary presentation trends. Many competitors collaborate with industry mentors or train in specialized facilities to refine their timing and execution under pressure. It is also beneficial to attend previous editions or watch recorded demonstrations to understand the high standards expected by the international jury. Securing your spot early through our official application channels is crucial, as competitor slots for these prestigious titles are highly limited.
Join us at the flagship Bakery China 2026 or the regional Bakery ASEAN 2026. Secure your professional pass today.
Bakery ASEAN 2026 Registration
August 27-29, Jakarta International Expo