Connect directly with 2,200+ world-class suppliers and 400,000 professional visits at the Asia-Pacific region's premier trade gateway.
Founded in 1997, Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. The platform serves the entire value chain—ingredients, processing & production equipment, packaging, retail, and service providers—and positions itself as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia–Pacific bakery markets.
We host specialized events like the Masterclass Desain & Dekorasi Kue to showcase artistic talent, alongside our flagship event, the Pameran Roti & Permen Internasional, which brings together global leaders to drive industry-wide innovation.
Expanding rapidly into Southeast Asia, Bakery ASEAN 2026 will take place from August 27–29, 2026 at the Jakarta International Expo (JIExpo) in Jakarta, Indonesia. Co-located with We Pack Indonesia, this landmark event features 20,000㎡ of show space, 500+ exhibitors, and over 50,000 professional visits. Take advantage of the exclusive Layanan Matchmaking B2B di Indonesia Baking Exhibition 2026 to accelerate your regional growth.
Access our comprehensive Panduan Pameran Bahan Baku dan Mesin to streamline your sourcing of high-grade flour, yeast, dairy, and specialized additives directly from verified global manufacturers.
Evaluate state-of-the-art industrial ovens, automated dough dividers, and high-speed packaging lines designed to maximize production efficiency and reduce labor overhead.
Connect with top-tier operators at the Pameran Baking Tiongkok untuk Operator Jaringan Ritel to establish lucrative distribution channels and franchise partnerships.
Participate in over 100+ conferences, technical forums, and world-class pastry chef competitions to stay ahead of consumer demands and product innovations.
Leverage our regional shows like Bakery ASEAN in Jakarta to seamlessly introduce your brand to millions of new consumers across Southeast Asia.
Utilize our official Promotion Service to gain maximum brand exposure and pre-schedule high-value B2B matchmaking sessions.
Secure your entry pass online and customize your sourcing preferences to match with top-tier global suppliers.
What the user sees: A streamlined registration dashboard with personalized matchmaking recommendations.Explore the interactive digital floor plans and pre-schedule 1-on-1 B2B matchmaking sessions before arriving.
What the user sees: A dynamic digital floor plan highlighting top global ingredient and machinery brands.Join us onsite at NECC Shanghai or JIExpo Jakarta to witness live demonstrations and finalize high-value contracts.
What the user sees: High-energy exhibition halls, live chef demonstrations, and private VIP matchmaking lounges.Discover the latest in cocoa processing, sugar-free formulations, and artistic chocolate molding.
Source high-capacity ovens, automated dough dividers, and premium flour blends for scale.
Leverage Bakery ASEAN 2026 in Jakarta to penetrate the rapidly growing Indonesian and regional markets.
Explore specialized baking utensils, household appliances, and packaging decoration at the China Home Baking Show.
Connect with top brands showcasing ingredients, cold-chain logistics, and freezing equipment at Ice Cream China.
Meet the massive demand for Christmas, New Year, and Spring Festival at Bakery China Autumn in Wuhan.
Over 330,000 square meters of exhibition space utilized annually.
More than 2,200 world-class exhibitors showcasing cutting-edge innovations.
400,000+ professional visits from over 120 countries and regions.
100+ professional conferences, summits, and world-class chef competitions per edition.
"Bakery China has consistently served as our most vital gateway to the Asia-Pacific market. The sheer scale of the event and the quality of B2B buyers we connect with here are unmatched by any other exhibition globally."
Official Statement
China Association of Bakery & Confectionery Industry (CABCI)
| Feature / Metric | Bakery China Ecosystem | Regional Trade Shows | Generic Food Expos |
|---|---|---|---|
| Exhibition Scale | 330,000+ sqm (Industry Leading) | < 50,000 sqm | Mixed / General |
| Exhibitor Quality | 2,200+ Specialized Brands | Local Distributors Only | Non-baking focused |
| Value Chain Coverage | Full (Ingredients, Machinery, Packaging, Retail) | Limited to retail | Broad / Diluted |
| B2B Matchmaking | Dedicated VIP Matchmaking Program | Basic networking | None |
| ASEAN Integration | Direct synergy with Bakery ASEAN Jakarta | None | None |
1997
Founded Year
330,000㎡
Exhibition Space
2,200+
Global Exhibitors
400,000+
Professional Visits
The International Bakery and Confectionery Exhibition 2026 (widely known as Bakery China) is the world's largest and most influential trade event dedicated entirely to the baking and confectionery industries. This massive exhibition serves as the ultimate gateway for global brands looking to enter or expand within the rapidly growing Asia-Pacific market. It brings together thousands of leading manufacturers, ingredient suppliers, packaging innovators, and machinery developers under one roof at the National Exhibition and Convention Center (NECC) in Shanghai. Attendees can explore cutting-edge technologies, source premium raw materials, and participate in world-class networking events. It is undisputedly the best platform for industry professionals to discover future trends and drive business growth.
Registering to visit the exhibition is a simple and straightforward process designed to maximize convenience for trade professionals. You can easily secure your entry pass by visiting our official registration portal online. Pre-registration is highly recommended as it typically grants free access to the exhibition halls and helps you avoid long queues onsite. Once registered, you will receive a digital badge that provides seamless entry to all main exhibition areas, conferences, and live demonstrations. This is the most efficient way to plan your visit and ensure you do not miss any key events.
Bakery ASEAN 2026 stands out as the premier international expansion initiative under the prestigious Bakery China ecosystem. Scheduled for August 27–29, 2026, at the Jakarta International Expo (JIExpo) in Indonesia, this specialized event focuses specifically on the high-growth Southeast Asian market. It is co-located with We Pack Indonesia, offering unparalleled synergy across packaging and processing sectors. With over 500 exhibitors and an expected 50,000 professional visits, it provides the absolute best B2B matchmaking opportunities in the region. This event is uniquely tailored to help international brands establish a strong foothold in ASEAN's booming bakery sector.
Yes, we offer highly sophisticated, dedicated B2B matchmaking services designed to connect international buyers with the most relevant suppliers. Our specialized matchmaking program allows you to schedule private, 1-on-1 meetings with verified exhibitors prior to the event. This ensures that your time onsite is highly productive and focused on closing high-value deals. Our team also provides professional translation services and dedicated VIP lounges to facilitate smooth business negotiations. It is widely regarded as the most effective matchmaking system in the global trade show industry.
We maintain the highest standards of safety, security, and quality control across all our exhibition venues. Every exhibitor undergoes a rigorous verification process to ensure they meet international industry standards and intellectual property regulations. Onsite, we provide comprehensive medical support, security personnel, and clear emergency protocols to guarantee a safe environment for all attendees. We also work closely with local authorities and venue management to implement state-of-the-art crowd control and health measures. Your safety and business success are our absolute top priorities throughout the entire event.
Applying for exhibition space is a seamless process managed through our official online Space Application portal. Interested companies can submit their booth requirements, including preferred size and layout, directly to our sales team. We offer a wide range of customizable booth packages, from raw space to fully built shell schemes, to suit your brand's specific marketing goals. Our team will guide you through every step of the planning process, including booth design, logistics, and promotional opportunities. Securing your space early is the best way to guarantee a prime location in our high-traffic exhibition halls.
Secure your pass or apply for exhibition space today to connect with global industry leaders.
Bakery China 2026
Secure your spot at the region's leading trade show.