Connect directly with over 2,200 global suppliers showcasing premium raw materials, innovative baking ingredients, and cutting-edge solutions at Asia-Pacific's premier trade platform.
Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. Founded in 1997, the event series includes the flagship China International Bakery Exhibition (Bakery China), Bakery China Autumn, China Home Baking Show, and regional shows such as Bakery ASEAN.
The platform serves the entire value chain—ingredients, processing & production equipment, packaging, retail, and service providers—and positions itself as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia–Pacific bakery markets.
Multi-hall exhibitions at major venues like NECC Shanghai covering 330,000 sqm.
A broad mix of ingredient, equipment, and packaging suppliers across the value chain.
Summits, chef competitions, and technical forums driving industry innovation.
August 27-29, 2026 | Jakarta International Expo (JIExpo), Jakarta, Indonesia
The 2026 ASEAN International Bakery Exhibition (Bakery ASEAN) is a premier trade event focusing on the bakery and related industries in ASEAN and global markets. Co-located with We Pack Indonesia, the show covers 20,000 square meters, expecting more than 500 exhibitors and 50,000 professional buyers including distributors, importers, exporters, chain stores, supermarkets, hotels, and cafes.
Explore cutting-edge premium baking ingredients from 2,200+ global manufacturers, including specialty flours, yeasts, and clean-label additives.
Establish direct-to-factory relationships with top-tier suppliers to bypass intermediaries, reduce costs, and secure reliable delivery schedules.
Taste and evaluate innovative flavors, organic raw materials, and functional ingredients live on the show floor before making purchasing decisions.
Attend 100+ live pastry demonstrations, technical forums, and world-class chef competitions to learn advanced application methods.
Connect with professional buyers, distributors, and R&D experts from across the Asia-Pacific region through dedicated B2B matchmaking services.
Take advantage of exclusive onsite promotions, volume discounts, and customized contract terms offered directly by international exhibitors.
Secure your free entry pass in less than two minutes via our streamlined registration portal.
User sees: A simple registration confirmation with a digital entry badge.
Explore the interactive booth layout and schedule B2B matchmaking sessions with key suppliers.
User sees: A personalized event itinerary and interactive floor map.
Attend the live exhibition at NECC Shanghai to meet suppliers, sample products, and close deals.
User sees: Thousands of premium ingredient booths and live chef demonstrations.
Large-scale manufacturers looking to secure bulk raw materials, optimize production efficiency, and establish direct factory contracts.
Boutique bakeries seeking unique, high-quality specialty ingredients, sourdough cultures, and premium inclusions.
Distributors and retail agents sourcing retail-ready home baking supplies, baking utensils, and decorative packaging.
Foodservice operators looking for premium ice cream ingredients, machinery, and cold-chain logistics.
Brands aiming to enter the rapidly growing ASEAN bakery market via our dedicated regional hub in Jakarta.
Food scientists and chefs exploring clean-label, gluten-free, and plant-based ingredient alternatives to meet modern consumer demands.
Over 28 years of industry-leading trade show experience and ecosystem building.
Massive exhibition space at NECC Shanghai covering the entire bakery value chain.
High-quality buyers, distributors, and decision-makers from around the globe.
Unparalleled educational programming and world-class chef showcases.
“"Attending the baking ingredients exhibition completely transformed our sourcing strategy. We connected directly with premium raw material manufacturers, bypassed costly intermediaries, and secured exclusive distribution rights for our region. The sheer scale and quality of suppliers at Bakery China are unmatched."
Lead Procurement Director
Global Confectionery Brands
| Feature / Capability | Bakery China Ecosystem | Generic Trade Shows | Local Distributors |
|---|---|---|---|
| Direct Factory Sourcing | Yes (2,200+ Direct Exhibitors) | Limited (Mostly Agents) | No (Intermediary Only) |
| Ingredient Variety | Full Value Chain Coverage | Under 200 Suppliers | Limited Catalog |
| Live Technical Demos | 100+ Sessions & Competitions | Few or None | None |
| B2B Matchmaking Services | Dedicated Digital Platform | Basic Directory Only | None |
| ASEAN Market Access | Dedicated Regional Shows (Jakarta) | None | Local Only |
1997
Year Founded
330,000㎡
Exhibition Space
2,200+
Global Exhibitors
400,000+
Professional Visits
Our Event Ecosystem
A baking ingredients exhibition is a specialized trade show that brings together raw material manufacturers, ingredient suppliers, and baking professionals to showcase the latest innovations in the baking industry. By attending, you gain direct access to a vast array of premium ingredients, ranging from specialty flours and yeast to innovative flavorings and clean-label additives. This platform allows you to evaluate product quality firsthand, compare multiple suppliers in one location, and discover emerging consumer trends. It is an essential event for anyone looking to optimize their product formulations, improve taste profiles, and stay competitive in the rapidly evolving global bakery market. Ultimately, it serves as a vital bridge connecting ingredient innovators with commercial bakers, R&D teams, and distributors.
Preparing for a massive event like Bakery China requires careful planning to maximize your time on the show floor. We recommend starting by reviewing the interactive booth layout and the official exhibitor directory online to identify key suppliers you want to visit. You can use our digital matchmaking platform to schedule 1-on-1 meetings in advance, ensuring that key decision-makers are available when you arrive. Additionally, make sure to download the official event guide and map to navigate the multi-hall NECC Shanghai venue efficiently. Don't forget to register for specific technical seminars, live chef demonstrations, and bakery industry conferences that align with your business goals.
Yes, we provide a comprehensive suite of digital tools designed to enhance your onsite experience and streamline post-show follow-ups. Our official mobile platform integrates an interactive floor plan, allowing you to navigate the exhibition halls in real-time using your smartphone. You can also scan exhibitor QR codes to instantly download product catalogs, ingredient specifications, and company profiles directly to your device. The platform also features a built-in lead retrieval system and messaging tool, making it easy to stay in touch with new contacts. These digital integrations ensure that you can seamlessly transition from physical networking to digital procurement without losing track of valuable connections.
There are virtually no limits to the variety of raw materials and ingredients you will find at our exhibition. The event covers the entire spectrum of the baking and confectionery value chain, including basic commodities like flour, sugar, and fats, as well as highly specialized functional ingredients. You will discover clean-label alternatives, organic raw materials, gluten-free solutions, plant-based dairy substitutes, and advanced enzymes designed to extend shelf life. Additionally, specialized sectors like Ice Cream China showcase dedicated ingredients for frozen desserts, while the China Home Baking Show focuses on retail-ready packaging and consumer-friendly ingredients. This comprehensive coverage ensures that whether you are an industrial manufacturer or an artisan baker, you will find the exact ingredients you need.
We take food safety, quality control, and intellectual property security extremely seriously at all our events. In partnership with the China Association of Bakery & Confectionery Industry, we implement strict screening processes for all exhibiting companies to ensure they comply with national and international food safety standards. Every exhibitor must provide valid manufacturing licenses, quality certifications, and product compliance documentation before they are permitted to showcase their ingredients. Onsite, we have dedicated compliance teams and regulatory experts available to monitor displays and address any quality or safety concerns immediately. This rigorous oversight provides peace of mind to buyers, ensuring that all sourced ingredients meet the highest standards of safety and reliability.
Pre-registration is completely free for qualified professional trade visitors, distributors, and industry buyers who register before the official deadline. By pre-registering online, you not only save on the onsite entry fee but also gain fast-track access to the exhibition halls, bypassing long registration lines. The registration process is straightforward and can be completed in just a few minutes via our official website or the dedicated registration links. Once registered, you will receive a digital entry badge that grants you access to the main exhibition areas, live demonstrations, and selected open forums. We highly encourage early registration to take full advantage of our pre-show matchmaking services and planning tools.
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