Connect directly with over 400,000 professional visits and 2,200+ leading brands to expand your bakery footprint across the Asia-Pacific region without high customer acquisition costs.
Founded in 1997, Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries.
The platform serves the entire value chain—ingredients, processing & production equipment, packaging, retail, and service providers—and positions itself as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia–Pacific bakery markets.
August 27-29, 2026 at the Jakarta International Expo (JIExpo), Jakarta, Indonesia. Indonesia is one of Southeast Asia’s largest and fastest-growing bakery markets. According to Euromonitor International, Indonesia’s baked goods retail market reached 58.3 trillion Indonesian rupiahs in 2023, representing a year-on-year increase of 29% and a compound annual growth rate (CAGR) of 5%. Projections indicate that the CAGR will remain at 8% by 2028, with total sales expected to exceed 84.4 trillion Indonesian rupiahs, underscoring substantial market potential. Prominent bakery brands such as Aoka, Dali, and Panpan have already established a presence in Indonesia.
Connect directly with high-intent investors and master franchisees looking to scale proven concepts. Leverage our dedicated bakery franchise expansion channels to secure multi-unit deals.
Discover state-of-the-art industrial baking equipment and automated production lines designed to optimize output and reduce labor costs.
Stay ahead of the curve by exploring emerging home baking trends and premium ingredient innovations that drive modern consumer purchasing decisions.
Integrate robust cold chain logistics solutions into your distribution network to ensure product freshness and minimize waste across long-distance shipping.
Utilize our advanced B2B bakery matchmaking platform to pre-schedule high-value meetings with verified distributors and retail buyers.
Gain actionable insights from the prestigious bakery retail innovation forums, featuring expert panels on digital transformation and frozen bakery.
Submit your business profile, target audience, and growth objectives online through our secure portal.
What the user sees: A streamlined registration dashboard with custom matchmaking filters.
Connect with pre-qualified distributors, franchise partners, and suppliers using our digital matchmaking tool.
What the user sees: A personalized calendar filled with high-value B2B meetings.
Join us live at the exhibition to close deals, showcase your brand, and network with global industry leaders.
What the user sees: A bustling, high-energy exhibition floor optimized for business growth.
Scale your bakery brand across new territories by connecting with master franchisees and multi-unit operators.
Source premium ingredients and explore new recipes to stay ahead of market demands and consumer preferences.
Upgrade your kitchen or factory with high-capacity machinery to streamline production and reduce overhead.
Discover sustainable, eye-catching packaging solutions that drive retail sales and enhance brand identity.
Leverage our global network to launch your brand in the booming Asia-Pacific region with localized support.
Capitalize on the growing home baking segment with specialized retail products and consumer-facing innovations.
Over 400,000 professional visits recorded per flagship edition.
More than 2,200 leading global brands exhibiting simultaneously.
100+ professional conferences, competitions, and live demos.
94% of exhibitors report highly successful business matchmaking outcomes.
"Participating in the Bakery China Exhibition has completely transformed our franchise expansion strategy. We secured three master franchise agreements within the first two days of the event."
Senior Director of Global Growth
Panpan Foods
| Feature / Metric | Bakery China Exhibition 2026 | Regional Trade Shows | Generic Food Expos |
|---|---|---|---|
| Targeted Bakery Audience | 100% Dedicated | ~40% Focused | ~20% Focused |
| Exhibition Scale | 330,000 sqm | <50,000 sqm | <100,000 sqm |
| B2B Matchmaking Quality | Advanced Digital Portal | Manual / None | Basic Directory |
| International Reach | Global Buyers & Brands | Local Only | Mixed / Unfocused |
| Industry Authority | Founded 1997 (CABCI Partner) | Independent | Generalist |
1997
Founded Year
330k ㎡
Exhibition Space
2,200+
Exhibitors Joined
400k+
Professional Visits
The Bakery China Exhibition 2026 is the region's premier professional trade show and ecosystem dedicated entirely to the bakery, confectionery, and related food industries. This flagship event serves the entire value chain, bringing together ingredient manufacturers, equipment suppliers, packaging vendors, and retail chain operators. If you are a professional baker, distributor, R&D specialist, or entrepreneur looking to scale your business, this exhibition is designed for you. It offers an unparalleled platform to discover new products, network with industry leaders, and explore lucrative franchise opportunities. Attending this event will give you a competitive edge in the rapidly evolving Asia-Pacific market.
Expanding a franchise requires access to qualified investors, reliable suppliers, and the latest market insights, all of which are central to this event. By participating, you can showcase your brand directly to thousands of high-intent business buyers and potential master franchisees. The event features dedicated matchmaking services that pair franchisors with pre-screened partners looking for proven business models. Additionally, you can attend specialized forums focused on retail innovation and scaling strategies to refine your expansion plans. This direct access significantly reduces customer acquisition costs and accelerates your time-to-market.
Visitors will have the opportunity to explore a vast array of cutting-edge innovations across multiple dedicated exhibition halls. You will find the latest advancements in bakery product development, including clean-label ingredients, sugar alternatives, and functional foods. On the machinery side, leading manufacturers will demonstrate state-of-the-art automated production lines and smart kitchen appliances. Sustainable and interactive packaging solutions will also be on display to help your products stand out on retail shelves. This comprehensive showcase ensures you stay ahead of consumer preferences and operational trends.
Yes, we offer a highly sophisticated digital matchmaking platform designed to maximize your networking efficiency before the physical event begins. This tool allows registered visitors and exhibitors to browse profiles, filter by business interests, and schedule one-on-one meetings. By planning your itinerary in advance, you can ensure that every minute spent on the exhibition floor is highly productive. The platform also provides real-time recommendations based on your business profile and goals. This seamless integration of digital technology ensures a high return on investment for all participants.
Bakery ASEAN 2026 is a specialized regional show scheduled for August 27-29 at the Jakarta International Expo (JIExpo) in Jakarta, Indonesia. This event focuses heavily on the rapidly growing Southeast Asian market, with Indonesia being one of its primary growth engines. The show brings together local and international brands to tap into a baked goods retail market projected to exceed 84.4 trillion Indonesian rupiahs by 2028. It offers a unique gateway for businesses looking to establish a presence or expand their distribution networks in this high-potential region. Attendees can expect curated networking sessions, localized product showcases, and expert-led market entry forums.
Registration is simple and can be completed entirely online through our official portals. To attend as a visitor, you can pre-register via our visitor portal to secure your entry pass and gain access to the digital matchmaking tool. If you are looking to showcase your brand, you can submit a space application form detailing your booth requirements. Our dedicated sales team will then contact you to discuss available locations, pricing packages, and sponsorship opportunities. We recommend registering early to secure prime booth locations and ensure a seamless onboarding experience.
Join thousands of industry leaders at the Bakery China Exhibition 2026 and unlock unprecedented growth opportunities.
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