Discover the ultimate synergy of coffee, tea, and baking trends at the premier bakery and beverage integration expo of 2026.
Founded in 1997, Bakery China is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. We serve the entire value chain—ingredients, processing, production equipment, packaging, and retail service providers—positioning ourselves as the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia-Pacific markets.
As the industry evolves, we are proud to champion the integration of bakery and beverage sectors. At our upcoming events, you can explore the latest in artisan bread and sourdough, and discover how coffee and tea integration is transforming modern cafes and retail bakeries worldwide.
330k㎡
Exhibition Space
2,200+
Global Brands
400k+
Professional Visits
August 27-29, 2026 | Jakarta International Expo (JIEx), Jakarta, Indonesia
Expand your footprint into the rapidly growing Southeast Asian market. Bakery ASEAN 2026 serves as the premier Southeast Asian baking hub, connecting global suppliers with distributors, importers, exporters, chain stores, supermarkets, convenience stores, hotels, cafes, and bakery professionals from ASEAN and international markets.
Pair premium artisanal breads with curated specialty coffee programs to drive higher ticket sizes per customer visit.
Source ingredients, packaging, and equipment from unified global distributors to reduce operational friction.
Incorporate automated espresso systems and rapid-brewing tea infusers designed for high-volume retail environments.
Learn about the latest home baking and DIY trends, gluten-free pastries, and low-glycemic sugar alternatives.
Deploy dual-purpose preparation counters and modular display cases to maximize your physical footprint.
Connect with manufacturers to source high-performance industrial baking equipment and beverage dispensers.
Discover the latest cross-industry innovations in coffee, tea, and baking.
What the user sees: Live barista and pastry chef collaboration stages.
Connect directly with top-tier ingredient and equipment manufacturers.
What the user sees: Interactive product showcases and technical demonstrations.
Implement integrated menus and optimized workflows in your retail outlets.
What the user sees: Rapid revenue growth and enhanced customer loyalty.
Integrate high-margin pastries to boost morning ticket sizes and elevate your presentation with advanced cake design and decorating skills.
Add premium tea and coffee programs to increase afternoon dwell time and stay ahead of the curve with confectionery and baking innovation.
Elevate dessert menus with curated beverage pairings and high-end pastry solutions designed for luxury hospitality.
Deploy quick-service bakery and beverage stations for on-the-go consumers seeking quality and convenience.
Develop products optimized for rapid baking and seamless beverage pairing in modern retail environments.
Introduce delicate pastries to complement premium loose-leaf tea selections and create a holistic sensory experience.
"Integrating a premium coffee program into our bakery chain was the single best decision we made this year. The insights and supplier connections we secured at the expo allowed us to increase our average transaction value by 35% within three months."
Senior R&D Director
APAC Bakery Group
| Feature / Capability | Bakery China Ecosystem | Generic Regional Shows | Single-Industry Expos |
|---|---|---|---|
| Cross-Industry Integration | Comprehensive (Bakery + Beverage) | Limited / Superficial | None (Single Focus Only) |
| Scale & Reach | 330,000+ sqm Show Space | Small (Under 50,000 sqm) | Medium (Under 100,000 sqm) |
| Global Buyer Network | ASEAN & Global Matchmaking | Regional Only | Local Only |
| Educational Programming | 100+ Sessions & Competitions | Basic Seminars | Minimal Technical Talks |
1997
Founded Year
330k㎡
Exhibition Space
2,200+
Global Brands
400k+
Professional Visits
A bakery and beverage integration expo is a specialized trade exhibition designed to showcase the synergy between baked goods and various beverages like coffee, tea, and specialty drinks. This event brings together ingredient manufacturers, equipment suppliers, and foodservice professionals to explore how pairing these two categories can drive higher retail margins. Attendees can discover innovative menu pairings, advanced brewing machinery, and optimized retail workflows that streamline operations. By focusing on this integration, the expo helps businesses capture the growing consumer demand for unified dining experiences. Ultimately, it serves as a comprehensive gateway for brands looking to expand their market share in the rapidly evolving food and beverage sector.
This event is specifically curated for professional bakers, cafe owners, restaurateurs, hotel food directors, and retail chain operators. Distributors, importers, and exporters looking for the latest cross-industry products will also find immense value in attending. If you are looking to expand your menu, optimize your supply chain, or adopt new beverage technologies, this platform offers direct access to global experts. Additionally, product developers and R&D specialists can explore new ingredient formulations that pair perfectly with modern beverage trends. It is the ultimate gathering for anyone aiming to elevate their foodservice business through strategic integration.
Integrating these two programs allows you to significantly increase your average transaction value by encouraging cross-category purchasing. Customers who come in for a morning coffee are highly likely to purchase a premium pastry when they are displayed and paired effectively. This strategy also helps optimize your retail footprint, as modern equipment allows you to serve high-quality beverages and baked goods from a single, streamlined counter. Furthermore, it enhances customer loyalty by providing a complete, high-quality sensory experience that satisfies multiple cravings at once. By sourcing both beverage and bakery solutions from unified suppliers, you can also simplify your logistics and reduce overall operational overhead.
The expo will feature a wide range of advanced beverage technologies, including automated espresso machines, precision tea brewers, and smart beverage dispensers. Visitors can explore modular counter setups designed to maximize speed of service and minimize labor requirements in busy retail environments. There will also be live demonstrations of water filtration systems, which are critical for maintaining consistent flavor profiles in both coffee and tea. Additionally, exhibitors will showcase innovative packaging solutions that keep hot and cold beverages secure during delivery and transit. These technologies are selected to help operators maintain high quality standards without requiring extensive specialized training for their staff.
Pre-registration for qualified trade visitors and industry professionals is completely free when completed online before the official event deadline. By registering early, you secure fast-track entry to the exhibition halls and gain access to exclusive matchmaking services. This allows you to plan your visit efficiently, schedule meetings with key suppliers, and reserve seats at popular forums and competitions. On-site registration may be subject to processing fees or longer wait times, so we highly recommend completing your registration online. Don't miss this opportunity to access the region's leading professional baking and beverage ecosystem at no cost.
Participating in Bakery ASEAN 2026 is simple and offers a direct gateway to the vibrant Southeast Asian market. The event will take place from August 27-29, 2026, at the prestigious Jakarta International Expo (JIEx) in Jakarta, Indonesia. You can easily register to visit by visiting our official registration portal and filling out the visitor application form. For businesses looking to showcase their products, space applications can be submitted directly through our exhibitor portal to secure a prime booth location. Whether you attend as a buyer, distributor, or exhibitor, this event is the perfect platform to network and expand your business footprint in the ASEAN region.
Secure your pass or apply for exhibition space to connect with global industry leaders and scale your business.
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