Connect directly with 50,000+ professional buyers, distributors, and retail chains at Bakery ASEAN 2026 in Jakarta.
Secure Your Free Entry Pass for Bakery ASEAN 2026
August 27–29, 2026 | Jakarta International Expo (JIExpo), Jakarta, Indonesia
Founded in 1997, Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. As the world's largest flagship international baking expo, it regularly hosts over 2,200 exhibitors and reaches 400,000 professional visits across 330,000 sqm of exhibition space at the NECC Shanghai.
By expanding its footprint through the Bakery China ecosystem, the platform serves the entire value chain—including ingredients, processing, production equipment, packaging, and retail. Bakery ASEAN 2026 represents our key international expansion initiative, bringing decades of trade expertise directly to the heart of Southeast Asia.
1997
Founded Year
330k ㎡
Flagship Area
100+
Annual Events
Position your brand directly in the rapidly expanding ASEAN bakery market, where retail sales of baked goods in Indonesia reached 58.3 trillion IDR in 2023.
Utilize our premium B2B matchmaking services to secure face-to-face meetings with top-tier regional importers and retail buyers.
Present your newest ingredients, machinery, and bakery packaging machinery to over 50,000 professional trade visitors.
Gain first-hand regulatory insights and compliance strategies directly from local trade authorities and industry experts on-site.
Leverage the global marketing reach of the Bakery China network to build authority and trust across Southeast Asia.
Align your business with prominent regional brands like Aoka, Dali, and Panpan that have already established a strong presence in Indonesia.
Complete your online visitor or space application in under five minutes.
What the user sees: A streamlined registration portal confirming your entry credentials.
Access our digital platform to pre-schedule meetings with qualified buyers and distributors.
What the user sees: A personalized dashboard showing confirmed B2B meeting slots.
Join us at JIExpo Jakarta on August 27–29, 2026, to close deals and launch your products.
What the user sees: A bustling, high-energy exhibition floor packed with active buyers.
Launch specialized baking mixes, yeast, or dairy products tailored to local Southeast Asian tastes.
Demonstrate automated ovens, mixers, and production lines to industrial bakeries looking to scale.
Present eco-friendly, high-barrier packaging solutions to retail bakery chains looking to extend shelf life.
Introduce premium chocolates, fillings, and decorative toppings to professional pastry chefs.
Discover new franchise models and operational technologies to expand your footprint in Jakarta.
Source high-quality international products to enrich your local distribution portfolio.
29% Year-on-Year Increase
In Indonesian retail baked goods sales in 2023, demonstrating massive market momentum.
50,000+ Professional Visits
Projected for the 2026 Jakarta edition, ensuring high-quality B2B networking.
500+ Global Exhibitors
Showcasing across 20,000㎡ of premium space at the Jakarta International Expo.
"Expanding into the ASEAN market seemed daunting until we joined the Bakery China ecosystem. The B2B matchmaking at the Indonesia baking exhibition connected us directly with key distributors in Jakarta, accelerating our entry timeline by months."
Senior Export Director
Global Baking Ingredients Co.
| Feature / Benefit | Bakery ASEAN 2026 | Generic Regional Trade Shows | Direct Cold-Calling |
|---|---|---|---|
| Targeted Audience | 100% Professional Baking & Confectionery Buyers | Mixed General Food Audiences | Low Response Rates |
| Organizer Heritage | Powered by Bakery China (Est. 1997) | Independent Local Organizers | No Institutional Support |
| B2B Matchmaking | Pre-scheduled, Verified Buyer Meetings | Passive Booth Traffic Only | Manual Outreach |
| Market Reach | Full ASEAN Region via Jakarta Hub | Local City Only | Fragmented Contacts |
| Co-location Benefits | Co-located with We Pack Indonesia | Standalone Event | None |
Founded 1997
Decades of industry-leading trade show expertise.
330,000㎡
Flagship exhibition scale at NECC Shanghai.
50,000+
Expected professional visits at Bakery ASEAN 2026.
500+
Exhibitors joining the Jakarta event.
What is the Indonesia baking exhibition (Bakery ASEAN 2026) and who should attend?
The Indonesia baking exhibition, officially known as Bakery ASEAN 2026, is the premier trade platform dedicated to the baking, confectionery, and food service industries in Southeast Asia. This highly anticipated event brings together ingredient manufacturers, equipment suppliers, packaging vendors, and professional bakers from across the globe. It serves as a strategic gateway for international brands looking to enter or expand within the rapidly growing Indonesian and wider ASEAN markets. Attendees will have the unique opportunity to discover cutting-edge technologies, source premium ingredients, and network with key decision-makers. Whether you are an established multinational brand or an emerging local business, this exhibition is designed to accelerate your growth.
How does the B2B matchmaking service work for international visitors?
Our B2B matchmaking service is designed to maximize your return on investment by connecting you directly with verified buyers and distributors. Prior to the event, registered participants can access our digital matchmaking portal to browse attendee profiles and schedule targeted meetings. During the exhibition at JIExpo Jakarta, dedicated meeting spaces and professional translators are provided to facilitate smooth business discussions. This proactive approach ensures that you do not have to rely solely on passive booth traffic to make meaningful connections. Our team works tirelessly behind the scenes to align your business offerings with the specific sourcing needs of local buyers.
What makes Jakarta the ideal location for this regional baking event?
Jakarta is the political, economic, and commercial heart of Indonesia, making it the ultimate hub for regional trade. As one of the most dynamic metropolises in the ASEAN region, it boasts a massive population base and a rapidly expanding middle class with a strong appetite for baked goods. The city features a highly developed industrial supply chain and an extensive transportation network that easily connects with other major Southeast Asian markets. By hosting the exhibition at the Jakarta International Expo (JIExpo), we provide a world-class venue that is easily accessible for both domestic and international trade visitors. This strategic location ensures maximum exposure and seamless logistics for all participants.
Are there opportunities to learn about local import regulations and compliance?
Yes, navigating import regulations is a critical component of successful market entry, and our event features dedicated resources to help you. Throughout the three-day exhibition, we host specialized workshops and seminars led by local regulatory experts, customs officials, and trade consultants. These sessions cover essential topics such as Halal certification, product registration, labeling requirements, and import tariffs in Indonesia. Exhibitors and visitors can ask specific questions and receive first-hand, authoritative guidance to ensure full compliance with local laws. This educational programming is designed to eliminate the guesswork and minimize the barriers to entering the lucrative ASEAN market.
How does Bakery ASEAN 2026 integrate with the broader Bakery China ecosystem?
Bakery ASEAN 2026 is a key international expansion initiative fully backed by the massive resources of the Bakery China ecosystem. Founded in 1997, Bakery China has grown into the world's leading bakery exhibition, hosting massive flagship events at the NECC Shanghai. By leveraging this extensive global network, Bakery ASEAN is able to attract top-tier international exhibitors and high-quality buyers that other regional shows cannot reach. Participants benefit from the same high standards of organization, marketing reach, and professional matchmaking that have made our flagship show a global benchmark. This integration ensures that your brand receives unparalleled visibility and support throughout the entire Asia-Pacific region.
What safety, security, and logistical support services are available on-site?
We prioritize the safety, security, and operational success of all our participants by offering comprehensive on-site support services. The Jakarta International Expo (JIExpo) is equipped with state-of-the-art security systems, medical stations, and professional crowd management teams to ensure a safe environment. Additionally, we partner with official freight forwarders and logistics providers to assist exhibitors with booth setup, equipment handling, and customs clearance. Dedicated customer service desks are positioned throughout the venue to address any immediate technical, logistical, or administrative needs. Our goal is to provide a seamless, hassle-free experience so you can focus entirely on building valuable business relationships.
Join us at Bakery ASEAN 2026 in Jakarta and connect with thousands of qualified buyers. Don't miss the region's premier baking event.
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