Leverage Bakery China's massive ecosystem of 400,000+ professional visits to showcase your ingredients, equipment, and packaging directly to high-intent decision-makers.
Founded in 1997, Bakery China is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. Operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry, the platform serves the entire value chain—including ingredients, processing, production equipment, packaging, retail, and service providers.
As the primary trade gateway for international and domestic brands entering or expanding in the Chinese and Asia-Pacific markets, we offer unparalleled bakery marketing opportunities for brands looking to scale. Our flagship events provide multi-hall exhibitions at major venues like NECC Shanghai, curated conference programming, and matchmaking services for distributors, foodservice, and e-commerce channels.
Expanding your footprint into Southeast Asia? Join us from August 27–29, 2026 at the Jakarta International Expo (JIE). Indonesia's baked goods retail market reached 58.3 trillion IDR in 2023 with a projected 8% CAGR through 2028, offering strong long-term commercial potential for exhibitors. Complete your professional visitor registration online today to secure your access.
20,000㎡
Show Space
500+
Exhibitors
50,000+
Visits
Engage directly with over 400,000 professional visits from retail, distribution, and manufacturing sectors.
Present your products across 330,000㎡ of premium exhibition space designed for maximum visual impact.
Exhibitors can access customized B2B matchmaking services to connect directly with verified buyers.
Leverage multi-channel digital marketing, WeChat mini-programs, and official press releases to boost reach.
Position your brand alongside global leaders by sponsoring prestigious competitions and technical forums.
Connect with global procurement teams looking for efficient bakery ingredients sourcing channels.
Choose from raw space, shell schemes, or custom sponsorship packages tailored to your marketing goals.
What you see: Interactive floor plans and custom sponsorship catalogs.
Work with our marketing team to deploy digital ads, WeChat mini-program features, and onsite signage.
What you see: Digital matchmaking profiles and multi-channel advertising options.
Execute your onsite presence, participate in B2B matchmaking, and capture leads using our digital tools.
What you see: Onsite VIP matchmaking sessions and live product demonstrations.
Showcase premium baking mixes, yeast, and specialty ingredients to thousands of professional bakers and R&D teams.
Demonstrate industrial ovens, mixers, and automated production lines inside our premier baking technology exhibition halls.
Present sustainable packaging solutions and creative cake decorations to retail chains and high-volume buyers.
Discover new franchise opportunities, source cutting-edge equipment, and drive rapid bakery franchise growth across Asia.
Establish a powerful foothold in the world's fastest-growing bakery market by leveraging our extensive distributor network.
Connect with distributors and retail buyers looking for premium consumer-facing baking tools and household appliances.
"Participating in the exhibition allowed us to secure key distribution partnerships across five new provinces in just four days. The quality of professional buyers is unmatched, and the digital matchmaking tools made follow-ups incredibly efficient."
Senior Marketing Director
Global Ingredients Corp
| Feature / Metric | Bakery China | Generic Regional Shows | Standard Digital Ads |
|---|---|---|---|
| Audience Reach | 400,000+ Professional Visits | Under 20,000 | Unpredictable / Low Intent |
| Industry Focus | 100% Dedicated Bakery & Confectionery | Broad Food & Beverage | Generic Demographics |
| Matchmaking | Structured B2B Matchmaking Programs | Basic Networking | No Direct Matchmaking |
| Brand Authority | Region's Leading Flagship Event | Localized Presence | High Ad Fatigue |
330,000㎡
Total Exhibition Space
2,200+
Global Exhibitors
400,000+
Professional Visits
1997
Year Founded
Bakery China exhibitor marketing and sponsorship refers to the comprehensive suite of promotional tools, advertising channels, and branding opportunities designed to maximize a brand's visibility before, during, and after our flagship trade shows. By leveraging these targeted marketing solutions, exhibitors can position their products directly in front of over 400,000 high-intent professional buyers, distributors, and decision-makers. These opportunities include digital showroom listings, onsite physical signage, official catalog advertisements, and exclusive sponsorship of high-profile industry competitions. Utilizing these strategic marketing channels ensures that your brand stands out from the competition and achieves maximum return on investment. It is the ultimate gateway to establishing a dominant presence in the rapidly growing Asia-Pacific bakery market.
Applying for a booth and selecting your customized sponsorship package is a straightforward process managed entirely through our secure online portal. First, you will need to submit a space application detailing your booth size requirements and product categories. Once your application is received, our dedicated sales team will contact you to discuss available floor plans and recommend the most effective sponsorship opportunities for your brand. You will then receive access to the exhibitor manual, which outlines all logistical details, deadlines, and promotional options. Finally, you can finalize your selection and begin planning your onsite marketing campaign with our support team.
Yes, we highly encourage exhibitors to integrate their digital marketing efforts with their physical presence to create a cohesive brand experience. Our platform offers advanced digital matchmaking tools, official WeChat mini-program listings, and email newsletter features that allow you to connect with buyers before the show doors even open. During the event, you can use QR codes, live-streaming sponsorships, and interactive digital displays to drive physical traffic directly to your booth. After the exhibition concludes, we provide follow-up promotional opportunities through our official media channels to keep your brand top-of-mind. This omni-channel approach ensures that your marketing message resonates with buyers across all touchpoints.
We provide comprehensive, end-to-end support for international exhibitors to ensure a smooth and successful exhibition experience. Our dedicated international team offers bilingual assistance with booth design, local logistics, customs clearance, and hotel accommodations. We also provide targeted matchmaking services to help global brands connect with verified local distributors, importers, and retail chain buyers. Additionally, our official travel service partners are available to assist with visa applications and local transportation logistics. This extensive support network allows international brands to focus entirely on showcasing their innovations and building valuable business relationships.
Absolutely, sponsoring our world-class competitions and professional summits is one of the most effective ways to elevate your brand's authority. We host over 100 concurrent activities, including prestigious pastry chef competitions, technical forums, and industry trend summits. By becoming an official sponsor of these events, your brand will be prominently featured on main stages, promotional materials, and live-stream broadcasts. This high-level exposure positions your company as an industry leader and directly associates your products with culinary excellence. Our team will work closely with you to align your sponsorship with the specific events that best match your target audience.
We provide exhibitors with robust tools and data insights to accurately measure the impact and success of their marketing investments. Through our official lead retrieval scanning tools, your onsite team can easily capture and categorize contact information from every professional visitor who interacts with your booth. We also provide detailed post-show reports containing metrics on digital showroom visits, matchmaking meeting completions, and overall event attendance. This data allows you to calculate your cost-per-lead and evaluate the effectiveness of specific sponsorship channels. Our team is committed to helping you analyze these results to continuously optimize your exhibition strategy for future events.
Secure your booth space and customize your sponsorship package for the 2026/2027 editions today.
Apply for Space & Sponsorship
Secure your booth for Bakery China 2026/2027