From August 27–29, Bakery ASEAN 2026 will open at the Jakarta International Expo (JIE) in Indonesia. This issue of Debut Express spotlights seven fruit-floral filling and creative-sandwich enterprises — from pure-pulp pineapple filling, classic fruit fillings, and salted egg yolk to jams, coulis, diced fruit & vegetables, and canned fruit. Let’s see which filling innovations are worth watching at the Indonesia show. (Companies are listed in no particular order.)

 

 

CHUANDAO

Pure-Pulp Pineapple Filling & Bali Pineapple Pastry

Guangdong Chuandao Food Co., Ltd. builds its ‘Bali’ series around pineapple filling, using Balinese pineapples from Xuwen, Zhanjiang, Guangdong, and taking a pure-pulp route with no added colorants or flavors.

[Bali Pineapple Filling] The product uses eight-tenths-ripe Balinese pineapple as raw material. The peel and hard inner core are removed, then the fruit goes through 12 processes — selection, peeling, crushing, boiling, stir-frying, cooling, metal detection, and more.

[Pure-Pulp Flavor] Bali filling uses no winter-melon paste and no pectin, and adds no colorants or flavors. The filling shows distinct fibers, a golden color, and a sweet-tangy, crisp bite. About 6 tonnes of pure Balinese pineapple pulp yield 1 tonne of filling.

[Bali Pineapple Pastry] A gold-award winner at the China Bakery Quality Evaluation Conference, the Bali pastry is made by removing the peel and core so that one whole Balinese pineapple yields at most three generously filled Bali pastries.

Pure pulp + Balinese pineapple + 12 processes — Chuandao turns pineapple filling into a filling with a distinct sense of place.

JINHE

Durian, Strawberry & Blueberry Classic Fruit Fillings

Guangzhou Jinhe Food Science & Technology Co., Ltd. brings durian, strawberry, and blueberry fruit fillings, covering baking-sandwich needs with classic fruit flavors.

[Durian Fruit Filling] Rich durian flavor, ideal for baked products that emphasize tropical-fruit character.

[Strawberry Fruit Filling] Fresh, approachable strawberry taste — a classic choice for cakes, breads, and dessert fillings.

[Blueberry Fruit Filling] Balanced sweet-tangy blueberry flavor that pairs with cream, cheese, and chocolate products.

Durian + strawberry + blueberry — Kingwood covers diverse sandwich scenarios with classic fruit flavors.

 

 

QINGPI

Specialist in Premium Salted Egg Yolk

Guangzhou Qingpi Biotechnology Co., Ltd. focuses on salted egg yolk products, managing every step from raw material to finished product to supply a core filling for Chinese pastries and baked goods.

[Chinese-Pastry Fit] Salted egg yolk is a classic core ingredient for mooncakes and yolk-pastries, and also works in innovative breads and snacks.

[Flavor Hook] Its rich, savory yolk flavor pairs with lotus paste, red bean paste, and pork floss, adding layers to the product.

Focus on a single core ingredient — Qingpi reinforces the classic flavor of Chinese baking with salted egg yolk.

 

 

Lexiang Tianran

Jam, Coulis & Fruit-Puree Matrix

Guangzhou Lexiang Tianran Food Trading Co., Ltd. brings 33 jam, coulis, fruit-puree, and compound-sauce products, covering cake, egg-roll, bread sandwich, and surface decoration.

[Jam Series] Peach, mango-sago, green grape, grape, blueberry, mango, strawberry and more — ready-to-use from the jar for cake, Swiss roll, and bread fillings or decoration.

[Coulis Series] Black cherry, red berry, forest berry, Longjing melon, pineapple-water-chestnut, lime ‘yashi-xiang’ (duck-shit-aroma oolong), Thai salted cheese and more flavors expand creative-sandwich options; the spinach-grape coulis and tender-coconut coulis are national debuts.

[Puree & Compound Sauce] Passion fruit, bayberry, pineapple, melon, green grape, mango, strawberry, blueberry and more purees for cream, drinks, mousse, ice cream, glaze, and jelly applications.

Jam + coulis + puree — Lexiang Tianran opens up creative-sandwich space with a multi-flavor matrix.

 

 

FEISHUO

Fruit-Floral Fillings & OEM/ODM

Linyi Feishuo International Trade Co., Ltd. brings litchi-rose, white peach, blueberry, mango, strawberry and other fruit fillings, and covers OEM/ODM services.

[Lychee and Rosehip Filling] The sweet litchi fruit aroma meets rose fragrance, ideal for layered, fragrant fruit-floral products.

[Classic Fruit Fillings] Peach Filling, Blueberry Filling, Mango Filling, Strawberry Filling and more are built around real fruit-pulp flavor, with pulp content noted at about 30%–65%.

[Multi-Scenario Use] Products suit cakes, breads, desserts, and drinks, giving stores and factories fruit-floral filling options.

Litchi rose + classic fruit fillings + customization — Feishuo makes fruit-floral flavors land better.

 

 

BANTIAN

Diced Fruit & Veg, Nuts & Baking Add-ons

Guangdong Bantian Food Science & Technology Co., Ltd. covers diced fruit & vegetables, coconut, nuts, and dried fruit as baking fillings, surface decoration, and flavor ingredients.

[Diced Fruit & Veg Series] Toasted coconut cubes, cherry-tomato dice, orange-peel dice, lemon dice, yellow-peach dice, strawberry dice, pineapple dice and more add a granular bite to breads, cakes, and snacks.

[Nuts & Dried Fruit] Hazelnut, walnut, almond slices, raisins, cranberry and more combine with dough, cream, and fillings to enrich texture.

[Coconut Application] Desiccated coconut works as a filling for pastries, mooncakes, and breads, and can be sprinkled on top for flavor and decoration.

Diced fruit & veg + nuts & dried fruit + coconut — Bantian adds texture and decorative detail to baked products.

 

 

GUANRONG FOOD

Canned Fruit, Fillings & Puree

SHANDONG GUANRONG FOOD CO., LTD. focuses on canned fruit, fruit fillings, and puree, supplying fruit raw materials to the baking industry.

[Fruit Filling & Puree] Products cover mid-to-high-end baking fruit fillings and purees for cake, bread, and dessert sandwiches.

[Canned Fruit] Canned fruit pairs with fillings and puree to bring pulp texture and fruit flavor to baked goods.

[Filling & Jam] The company also offers premium fruit filling jam, fitting decoration, sandwich, and flavor-blending needs.

Canned fruit + filling & puree — GUANRONG FOOD provides base fruit raw materials for baking fruit flavor.

 

Epilogue

Chuandao’s pure-pulp pineapple filling, Kingwood’s classic fruit fillings, Qingpi’s salted egg yolk, Lexiang Tianran’s jam and coulis, Feishuo’s fruit-floral fillings, Bantian’s fruit, veg & nuts, and GUANRONG FOOD’s canned fruit, fillings and puree — these seven enterprises extend from basic fruit raw materials to creative-sandwich solutions, bringing richer aroma, texture, and visual layers to baked products. For brands expanding into the ASEAN market, fruit-floral fillings are both an entry point for product differentiation and a key lever for localized flavor innovation.

Next issue of Debut Express, we’ll keep exploring other new products at the Indonesia show. August 27–29, Jakarta, Indonesia — see you there!

Pre-registering link: https://bakeryasean.7-event.cn/t/en/fb

 

▶ Bakery ASEAN 2026 | August 27–29, 2026 · Jakarta International Expo (JIE), Indonesia | 500+ Exhibitors · Thousands of Products · 200+ New Product Launches · We Look Forward to Your Visit!