From August 27–29, the ASEAN International Bakery Exhibition (Bakery ASEAN) will open at the Jakarta International Expo in Indonesia. This issue of Debut Express adds a new theme, “Fruit Flavors & Light-Sweet Baking,” featuring 8 companies. From fruit pulp fillings, jams and cranberry ingredients to fruit-flavored foods, sugar-reduction solutions, sugar-alcohol syrups, natural colors and croissant tarts, see how fruit flavor builds a complete application chain in baked goods. (Companies are presented in order below.)

Andros

Fruit Pulp Fillings, Chunky Jam & Frozen Fruit Purée

Beijing Andros Fruit Food Co., Ltd. presents Andros 100% Fruit Purée, fruit pulp filling jam, chunky jam, frozen fruit, frozen fruit purée and jelly — covering bakery, dessert and beverage applications.

[Fruit Pulp Filling Jam] Developed for the bakery channel, it works as a birthday-cake filling and, at room temperature, as a bread filling, with large fruit pieces, novel taste, low sugar and a clear, glossy texture.

[Chunky Jam & Frozen Fruit] The chunky jam series adds large fruit chunks to a jam base, with fruit content up to 53% and over 50 flavors; the frozen fruit uses quick-freezing technology to preserve shape, color and flavor.

[Frozen Purée & Jelly] The frozen fruit purée is made with 90% fruit and 10% sugar, offering up to 33 flavors; the foodservice jelly targets the beverage channel, emphasizing real fruit pulp, a chewy Q-texture and layered flavor.

Fruit pulp filling + chunky jam + frozen purée — Andros extends real fruit flavor into bakery and beverage occasions.

Hi-Road

Jincai Strawberry Jam & Foodservice Ingredient System

Shanghai Hi-Road Food Technology Co., Ltd. (Booth D2D08) presents Jincai Preferred Strawberry Jam, acid-resistant whipped cream and a foodservice-channel ingredient range, covering bakery, beverages and desserts.

[Jincai Preferred Strawberry Jam] Made from quality domestic raw materials, with fruit content ≥50%, bright natural color, pure taste, sweet-and-sour and rich fruit aroma — ideal for bread filling, cake layers and dessert decoration.

[Acid-Resistant Whipped Cream] MERRYLADY MILD WHIP TOPPING offers excellent acid resistance and pairs with fresh fruit and jam, providing a stable cream base for fruit-flavored desserts.

[Foodservice Ingredient System] Hi-Road's foodservice range spans whipped cream, ice-cream mix and jam, widely used in beverages and desserts to give stores an integrated ingredient solution.

Strawberry jam + acid-resistant cream + foodservice system — Hi-Road extends jam applications from bakery to the full beverage-and-dessert scene.

Ocean Spray

Cranberry Concentrate & Dried Cranberries

Ocean Spray Cranberry presents two cranberry products — Cranberry Concentrate and Dried Cranberries — covering bakery, beverages and everyday snacks.

[Cranberry Concentrate] At 50 Brix and about 7.5× concentration, it keeps the cranberry aroma and suits flavor building in bakery and beverage applications.

[Dried Cranberries] Selected large berries with a sweet-tart, elastic texture and natural bright-red color, for bakery, breakfast and daily snacking.

[Fruit Flavor Base] The concentrate delivers flavor and color, while the dried cranberries add fruit-piece texture; together they fit beverages, bread, cookies and pastries.

Concentrate + dried cranberries — Ocean Spray offers fruit flavor in both liquid and fruit-piece forms.

Good Seven Interesting

Fruit-Flavored Casual Baking & Beverages

GOOD SEVEN INTERESTING (CHINA) FOOD CO., LIMITED presents probiotic melt-in-mouth drops, fruit-flavored yogurt, light fruit-juice enzymes and mango-sago pudding, for bakery channels and snack occasions.

[Probiotic Melt-in-Mouth Drops] A national debut, made with fresh fruit purée, no essence, pigment or preservative, plus 6 imported live probiotic strains, with a fine, easily-melting texture.

[Fruit-Flavored Yogurt] “One Bite of Bread, One Bite of Milk” is a national debut with ≥80% fresh milk, in yellow-peach-oat and light-sweet-strawberry flavors, positioned as a yogurt pair for bakery bread.

[Juice & Pudding] Light fruit-juice enzyme adds 50% juice and 10% enzyme stock; the mango-sago pudding includes water-chestnut popping pearls for fruit flavor and fun texture.

Fruit purée + yogurt + juice pudding — Good Seven Interesting turns fruit flavor into an easier in-store pairing.

Jiyue Food

Croissant Tarts & Fruit-Flavor Carriers

Wuhan Jiyue Food Co., Ltd. presents all-butter croissant tarts, black-&-gold sunburst croissant tarts, sunburst croissant tarts and handmade Portuguese tarts, providing ready-made carriers for fruit fillings, jams and creams.

[All-Butter Croissant Tart] Uses low-temperature fermentation for a crisp cold-eating texture that stays crisp for 12 hours.

[Black & Gold Sunburst Croissant Tart] Built on croissant dough with squid-ink for differentiation in both texture layers and visual presentation.

[Fruit Pairing Scope] Croissant tarts and handmade Portuguese tarts combine with fruit fillings, jams, purées and creams to form fruit desserts ready for store launches.

Croissant tart + fruit filling — Jiyue Food provides a ready-to-combine dessert carrier for fruit flavor.

INGIA

RebM Sweetener & Sugar-Reduction Solutions

Sichuan INGIA Biosynthetic Co., Ltd. centers on the natural sweetener RebM and launches the U Sweet sugar-reduction solution for chocolate, beverages and bakery.

[RebM Sweetener] RebM is a rare component of steviol glycosides; the data emphasizes almost no bitterness, aftertaste or herbal note — among the better-tasting steviol glycosides.

[U Sweet Sugar-Reduction Solution] Built on RebM as the main sweetener, with sweetness customizable to about 1–4× sucrose, partially or fully replacing sucrose.

[Multi-Category Application] Covers chocolate, light-sweet beverages and bakery; the bakery solution targets short/soft pastries, Chinese flaky pastries and other crispy baked goods.

RebM + scenario-based sugar reduction — INGIA lets fruit flavor and the light-sweet trend combine better.

HUAKANG

Sugar Alcohols, Syrups & Light-Sweet Ingredients

Zhejiang HUAKANG Pharmaceutical Co., Ltd. presents polydextrose, erythritol, xylitol, maltitol, sorbitol, fructose-glucose syrup, glucose syrup, maltose syrup and more.

[Sugar-Alcohol Series] Erythritol, xylitol, maltitol and sorbitol suit candy, cookies, cakes, bread, chocolate and ice cream processing.

[Syrup Series] Glucose syrup, maltose syrup and fructose-glucose syrup offer mild sweetness, moisture retention and anti-crystallization, for jams, candied fruit, preserves, bread and cakes.

[Polydextrose] As a dietary fiber and bulking agent, polydextrose supports sugar-reduction and fat-reduction formulas, giving light-sweet baking more ingredient options.

Sugar alcohols + syrups + dietary fiber — HUAKANG supplies the base sweetening ingredients for light-sweet baking.

Natürlich

Natural Plant-Based Color Solutions

Natürlich (Zhuhai) Food Ingredients Co., Ltd. presents natural food colors including turmeric, grape skin extract, spirulina blue, gardenia blue, gardenia yellow and beet red.

[Fruit & Plant Sources] Grape skin extract comes from red grape skin; beet red, turmeric and gardenia yellow come from plant sources, giving bakery products natural color.

[Natural Blue Solutions] Spirulina blue and gardenia blue provide natural blue options; the acid-resistant liquid spirulina blue suits acidic food systems, widening fruit-flavor applications.

[Multiple Forms] Products come as water-soluble, oil-soluble or microencapsulated powder to fit different foods and processes.

Grape skin extract + spirulina blue + gardenia yellow — Natürlich lifts the visual appeal of fruit baking with natural plant colors.

Andros's fruit pulp fillings and frozen purée, Hi-Road's strawberry jam and acid-resistant cream, Ocean Spray's cranberry ingredients, Good Seven Interesting's fruit-flavored foods, INGIA's sugar-reduction solution, Huakang's sugar-alcohol syrups and Natürlich's natural colors — through to Jiyue Food's croissant tarts. Led by Andros and Hi-Road, this issue links 6 first-time-featured companies across fruit raw materials, light-sweet formulas, natural colors and ready-made carriers to form a complete fruit-flavor baking application chain. For brands entering the ASEAN market, fruit flavor is more than a taste choice, it needs the joint support of ingredients, formulas, visuals and occasions.

In the next edition of Debut Express, we'll continue to guide you through more noteworthy new products at the August 27–29, Jakarta, Indonesia. See more seasonal bakery new products at Bakery ASEAN. Register for free to visit the show!

Free Register: https://bakeryasean.7-event.cn/t/en/EDM