⭐Debut Express #1 @Bakery ASEAN 2026⭐

August 27–29, Bakery China ASEAN 2026 will kick off at Jakarta International Expo (JIE), Indonesia.

120 new product launches, 65 global premieres, 42 national premieres — this is no empty set of figures. It represents a massive wave of new releases after long-term preparation by leading industry players.

In this edition of Debut Express, we spotlight three industry leaders: Angel Yeast, Shunnam Foods and BEIYI Marketing. What blockbuster new offerings will they showcase at Bakery China ASEAN? Let’s take a closer look.

Ⅰ. Angel Yeast: 7 Debuts — From Yeast to Equipment, Building a Complete Baking Ecosystem

As the undisputed leader in the global yeast sector, Angel Yeast Co., Ltd. will bring 51 products to the show, including 7 newly launched items. Angel’s offering extends far beyond yeast: it has built a full integrated baking ecosystem covering core raw materials all the way to baking equipment.

An upgraded yeast developed exclusively for professional bakers, featuring comprehensively enhanced fermentation power and improved sugar tolerance.

Boasting a unique highland-inspired positioning, it delivers distinctive flavours to differentiate end products.

A new addition to the functional ingredient lineup, further expanding Angel’s portfolio of flavour solution options.

Covering dried fruits to fruit and vegetable juices, Angel is evolving from a yeast manufacturer to a one-stop supplier of comprehensive baking ingredient solutions.

Upgraded in both energy efficiency and stone deck baking performance, embodying Angel’s latest technological direction in baking equipment.

Ⅱ. Shunnam Foods: 6 National Premieres — Pioneer in Health-Conscious Fillings

Shunnam Foods (Huizhou) Co., Ltd. is a well-established powerhouse in baking fillings. All 7 exhibited products are national premieres, focusing on fillings across three key lines: Low-Sugar, Lightly Sweetened and Gold Label. This move highlights Shunnam’s strategic focus on the healthy filling segment.

The Gold Label range adopts premium raw materials and refined craftsmanship to target the high-end baking market. In particular, the Winter Melon Paste with Peach Gum & Osmanthus Filling innovatively integrates traditional Chinese wellness elements into bakery fillings.

Three differentiated variants of red bean filling, catering to diverse needs from strict low-sugar requirements to moderate sugar reduction. “Whole Red Bean” highlights authentic grain texture, while the “Lightly Sweet” positioning perfectly aligns with prevailing health trends.

Ⅲ. BEIYI Marketing: 17 Debuts — Full-Category Dairy & Baking Ingredient Solutions

BEIYI Marketing Service (Shandong) Co., Ltd. presents the largest number of debut products at the exhibition, rolling out 17 new launches at once (15 global premieres + 2 national premieres). The portfolio spans dairy products, spreads & seasonings and additives, demonstrating its comprehensive strength across baking raw materials.

Two new variants: Whipping Cream PRO (QJ) and Whipping Cream PRO (N). Optimised milk fat ratios are tailored for different baking scenarios, satisfying professional bakers’ requirements for stable whipping performance and superior mouthfeel.

Two spreads developed to match market trends for light baked goods and soft European bread, helping bakeries expand product ranges.

Includes Muffin Premix, Choux Premix, Mochi Premix, Super Soft Chewy Bread Premix, Chocolate Muffin Premix, Egg Cake Premix, Scone Premix and Chiffon Cake Premix. These cover high-demand bakery categories and lower operational technical barriers for stores.

Specially formulated to meet the demands of high-end dessert shops and cafés.

Premium non-dairy dessert topping and compound cake emulsifier, reflecting BEIYI’s deep technical expertise in functional bakery ingredients.

Angel Yeast’s ecosystem layout, Shunnam Foods’ dedicated focus on fillings, and BEIYI’s full-category coverage — the new launches unveiled by these three industry giants define three clear trends shaping the baking industry in 2026: health orientation, greater convenience and ecosystem-based development.

The 280 million young consumers across ASEAN offer an ideal testing ground and huge growth potential for these trends.

This marks only the first stop of Debut Express. Stay tuned for more sneak peeks of new products from participating exhibitors.

August 27–29, Jakarta, Indonesia | Bakery China ASEAN 2026. See you there!

▶ Bakery China ASEAN 2026 | August 27–29, 2026 · Jakarta International Expo (JIE), Indonesia◀

100+ Exhibitors · Thousands of Products · 120 New Product Launches · We Look Forward to Your Visit！

Pre-registration Link: https://bakeryasean.7-event.cn/en/Web