6 Highlights of Bakery ASEAN 2026

The inaugural ASEAN International Bakery Exhibition — Bakery ASEAN 2026 will be held at Jakarta International Expo (JIExpo) from August 27 to 29, 2026. As the first overseas exhibition launched by Bakery China in its almost 30-year development history.

The exhibition covers a total area of 5,000 square meters. It is estimated to accommodate over 100 high-quality exhibitors and attract 5,000 professional buyers from all over the world to conduct on-site business communication and cooperation negotiations.

1. A Trillion-Billion Blue Ocean — Targeting Southeast Asia's Fastest-Growing Bakery Market

The Southeast Asian bakery market is forecast to rise from US$108.9 billion (2023) to US$14.99 billion (2028), with a CAGR of 6.60%. Indonesia’s CAGR will hit 8%, and its market size will surpass IDR 84.4 trillion by 2028, making it a multi-billion-dollar blue ocean market.

2. Consumption Upgrade — A Golden Window of 290 Million Young Consumers

Home to 290 million residents with a median age of only 32, Indonesia maintains an annual GDP growth rate of over 5%. Local consumers favor sweet, cheese-flavoured, coconut and chocolate bakery items. Coupled with the nationwide coffee culture, casual light-flavor baked snacks with light flavours enjoy huge growth potential.

3. Policy Support — Deepening Bilateral Economic and Trade Cooperation

Indonesia is where the 21st Century Maritime Silk Road was first proposed. It officially joined BRICS in 2025. China has remained Indonesia’s largest trading partner for 13 consecutive years, bringing continuous policy benefits for bilateral trade.

4. From Product Export to Global Branding — The Overseas Debut of China's Bakery Industry

Led by Bakery China, leading domestic bakery firms are shifting focus from simple product exports to building global brands, opening a new chapter for the international expansion of China’s bakery industry.

5. Scale Effect — 5,000 sqm, 100+ exhibitors, 5,000+ buyers

Teaming up with other exhibitions organised by Reed Exhibitions, this show covers 5,000 sqm, brings together over 100 high-quality exhibitors, and draws 5,000+ global trade buyers from ASEAN for one-stop business networking.

6. Full-Spectrum Support — Summits + Competitions + Matchmaking + Forums

Held concurrently alongside the exhibition, The ASEAN Bakery Industry Summit, masterclasses, professional competitions and one-on-one buyer-seller matchmaking sessions. We will share a systematic roadmap for global expansion covering overseas channel development, regulatory compliance, Halal certification and supply chain localization.

Kindly complete your pre-registration via the link to secure your admission to this premier baking trade show.

     Pre-registration Link：https://bakeryasean.7-event.cn/t/en/Web