For Indonesian bakery enterprises, the 2026 Bakery ASEAN is far more than just a local event—it is a strategic opportunity to precisely expand into incremental markets across ASEAN and the global bakery sector, while enhancing core competitiveness.

The exhibition leverages the resources of Bakery China—the world’s largest flagship bakery trade platform—with endorsements from over 20 domestic and international industry organizations. It offers Indonesian enterprises a convenient pathway right at their doorstep to connect with high-quality global partners and accurately reach omni-channel buyers across ASEAN and beyond. Furthermore, through professional forums,  conferences by keynote speakers, and full-process localized services, the exhibition helps Indonesian bakery enterprises stay at the forefront of industry trends  to achieve deep local market cultivation and regional expansion.

I. Empower Indonesian Bakery Enterprises to Seize Core Advantages in the ASEAN Market

1. Industry Endorsement + Global Resources for Efficient High-Level Engagement and Transactions

l  Focusing on the vertical bakery and confectionery industry, the exhibition is jointly supported by industry organizations from Indonesia, Malaysia, Singapore, Japan, South Korea, Germany, France, the United States and other countries, and is a premier trade event focusing on the bakery and confectionary in ASEAN and global markets, with high credibility, professionalism and influence.

l  Among professional buyers pre-registrations, core decision-makers including founders, chairmen, presidents, general managers and supervisors account for more than 60%, and buyers outside Indonesia account for more than 20%. Referring to the high success rate of on-site match-making , it will efficiently help Indonesian enterprises accurately expand commercial channels and increase sales volume.

2. Accurately Cover ASEAN Buyers and Develop Incremental New Markets

l  The ASEAN bakery market is expected to maintain a compound annual growth rate of 8% by 2028, with total retail sales expected to exceed 84.4 trillion Indonesian rupiah, enabling Indonesian enterprises to expand incremental new markets in ASEAN.

l  As the only large-scale premier trade event for the bakery and confectionery industry in the ASEAN region, Bakery ASEAN helps Indonesian exhibitors deeply reach demand-side channel procurement groups in Indonesia and ASEAN, including distributors, chain stores, bakery and confectionery manufacturers, supermarkets and convenience stores, catering hotels, and import and export traders.

l  Bakery China pre-screens and accurately matches professional buyers according to enterprise needs, and sets up VIP lounge to improve the service efficiency and contract signing success rate of Indonesian enterprises.

3. Rely on an International Platform to Enhance the Influence of Indonesian Branding

l  As a key international extension of Bakery China —the world's leading and top professional trade platform for the bakery and confectionery sector—the exhibition provides Indonesian enterprises with a high-specification and high-value display stage by virtue of its professional operation system, global resource integration capacity and international reputation.

l  With the authoritative endorsement of the international exhibition, it significantly enhances the branding industry recognition and customer trust of Indonesian enterprises, helping local enterprises upgrade to regional and international brands.

4. Comprehensive One-Stop Services for More Convenient and Efficient Participation

l  Provide exclusive multilingual services in Bahasa Indonesia, English and Chinese to ensure smooth and barrier-free business communication.

l  Provide end-to-end comprehensive one-stop service support including logistics, booth construction, marketing promotion and on-site operation, along with customized matchmaking services to connect exhibitors with precise buyers to maximize the value of participation.

II. Participate in On-Site Activities and Competitions to Grasp Cutting-Edge Industry Content

1. Bakery ASEAN Summit

l  Gather industry leaders, association experts and senior executives of leading enterprises from all ASEAN countries to in-depth interpret the trends, policy orientations, consumption upgrading directions and supply chain innovation opportunities of the Indonesian and ASEAN bakery markets.

l  Help Indonesian local enterprises accurately grasp cutting-edge industry dynamics, data and technological directions, and seize future development opportunities.

2. China-Indonesia Bakery Industry Cooperation Seminar

l  Focus on practical topics such as bilateral trade, technological exchange, capacity upgrading and brand expansion between China and Indonesia, and build a two-way dialogue channel between the official and private sectors.

l  Help Indonesian enterprises connect with high-quality Chinese resources, introduce advanced technologies and efficient supply chains, and improve their production efficiency and product competitiveness.

3. Multi-Category World Bakery Champion Masterclass

l  Invite world champions and international technical experts in multiple categories such as bread, desserts, chocolate, ice cream and coffee to give on-site demonstrations, sharing globally popular products, innovative formulas, advanced technologies and methods for creating store bestsellers.

l  Help Indonesian enterprises quickly learn cutting-edge international technologies, update product structures, adapt to market consumption trends and improve profitability.

l  Attract great attention from professional bakery technical talents and media in the ASEAN region.

4. ASEAN Bakery Industry Elite Networking Salon

l  Directionally invite high-net-worth groups such as channel partners, investors and chain brand managers to carry out precise exchanges.

l  Help Indonesian enterprises build high-end network of contacts and explore long-term development opportunities such as regional agency, brand franchising and investment cooperation.

5. New Product Launch & Technology Demo Session

l  Provide an exclusive launch platform for Indonesian enterprises to display new products, new equipment and new technologies to targeted buyers.

l  Efficiently enhance product exposure, accelerate market promotion and promote order conversion.

(Note: The above activities are subject to change.)