2026 ASEAN International Bakery Exhibition (Bakery ASEAN): Uniting Global Bakery Industries in Jakarta

The 2026 ASEAN International Bakery Exhibition (Bakery ASEAN) stands as a premier trade event dedicated to the bakery and allied industries, serving both the ASEAN region and global markets. As a key international extension of Bakery China—the world’s largest professional trade platform for the bakery and confectionery sector—Bakery ASEAN 2026 is poised to drive sustained knowledge exchange and collaboration across the global bakery industry.

Scheduled to take place from August 27 to 29, 2026, at JIExpo in Jakarta, Indonesia, Bakery ASEAN 2026 will be co-located with two renowned events hosted by Reed Exhibitions Group: WePack Indonesia and Cafe Show Indonesia. Collectively, these concurrent exhibitions will span 20,000 square meters, with expectations to attract over 500 exhibitors and 50,000 professional buyers. These buyers will represent a diverse range of sectors, including distribution, import-export, manufacturing, chain stores, supermarkets, convenience stores, hotels, and cafes, hailing from ASEAN member states and beyond.

Indonesia: The Strategic Host for Bakery ASEAN 2026

Indonesia’s selection as the host nation is anchored in its strong market fundamentals, strategic positioning, and alignment with industry growth goals—here’s why it stands out:

Robust Market Demand and Vast Growth Potential

As one of Southeast Asia’s largest economies, Indonesia’s bakery industry is experiencing rapid expansion. According to data from Euromonitor International, retail sales of bakery products in Indonesia reached 58.3 trillion Indonesian rupiahs in 2023, marking a 29% year-on-year (YoY) growth and a 5% compound annual growth rate (CAGR). Looking ahead, the market is projected to maintain an 8% CAGR through 2028, with total sales expected to hit 84.4 trillion Indonesian rupiahs. Leading bakery brands such as Aoka, Dali, and Panpan have already established a local presence, a testament to the country’s untapped consumer market potential.

Leveraging Bakery China’s Global Resource Network

Bakery ASEAN 2026 benefits from the extensive global resources built by Bakery China over its 27 editions. This legacy of industry leadership ensures access to a robust database of international exhibitors, buyers, and industry partners, laying a strong foundation for the event’s success.

Alignment with China’s Belt and Road Initiative

Bakery ASEAN 2026 responds to the goals of China’s Belt and Road Initiative, which aims to promote co-development across industries—including bakery and confectionery—among ASEAN nations. This alignment strengthens regional collaboration and opens new avenues for cross-border trade.

Jakarta: A Strategic Hub for ASEAN Markets

Jakarta serves as the ideal gateway to ASEAN’s bakery markets. As Indonesia’s political, economic, and business center, it is also one of the most dynamic metropolises in the region. Boasting a large population base, a complete industrial chain, and a convenient transportation network, Jakarta has inherent advantages in radiating influence across the entire ASEAN market. Its internationalization and global influence have also grown steadily in recent years, further solidifying its role as a key regional hub.

Key Reasons to Exhibit at Bakery ASEAN 2026

Tap into Emerging Business Opportunities in ASEAN

In 2023, ASEAN’s total consumption of baked food reached 338,000 tons, while pastry consumption hit 328,900 tons—reflecting strong and growing demand. Additionally, Indonesia’s retail revenue from baked foods is projected to reach 84.44 trillion Indonesian rupiahs, offering exhibitors access to a high-potential market.

One-Stop Match -Making to Global Overseas Resources

Exhibitors will gain access to the global network cultivated by Bakery China over 27 editions, along with close collaboration opportunities with more than 20 overseas associations/organizations and 30+ industry media outlets. This connectivity ensures direct engagement with key global players in the bakery sector.

Connect with Core Decision-Makers from 1,000+ Target Buyers

The event enables exhibitors to reach key stakeholders across ASEAN (including Indonesia), such as import-export enterprises, chain stores, manufacturers, and hotel/catering businesses. It also facilitates co-development with regional associations, industry media, and purchasing alliances, ensuring targeted interactions with high-intent buyers.

Full Coverage of the Entire Bakery and Confectionery Industry

Bakery ASEAN 2026 functions as a one-stop procurement platform for all bakery-related needs, including ingredients, machinery, packaging, semi-finished products, and finished goods. It also integrates complementary industries such as coffee, tea, ice cream, chocolate, and snacks, creating cross-sector collaboration opportunities.

Comprehensive One-Stop Exhibitor Services

Exhibitors will receive end-to-end support covering visa applications, logistics, booth construction, and more. Customized matchmaking services are also available to connect exhibitors with suitable buyers, with support provided in Chinese, English, and Bahasa Indonesia to ensure seamless communication.

About Us

Bakery China

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific’s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. The 28th Bakery China would be held on May 20-23, 2026 at National Exhibition and Convention Center (NECC), Shanghai, covering 330,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.ers from more than 130 countries and regions worldwide.

China Association of Bakery and Confectionery Industry

China Association of Bakery and Confectionery Industry (abbreviated as CABCI) was established on December 18, 1993, with approval and registration from the Ministry of Civil Affairs. It is a national, industry-based social organization voluntarily formed by industry enterprises, institutions, social organizations, and individuals related to the baking food and sugar products industries. It is a non-profit social organization and a national first-level association. CABCI has 21 professional committees and approximately 1,500 enterprise and institutional members, covering most of the major medium and large enterprises in China's baking food and confectionery products industry.

Bakery China Exhibition Co., Ltd.

*A JV company between China Association of Bakery & Confectionary Industry (CABCI) and Reed Sinopharm Exhibitions (RSE), and RSE is a JV company between REED and China National Pharmaceutical Group Corporation (Sinopharm).

*Organizer of Bakery China, Bakery China Autumn, China Home Baking Show and Bakery ASEAN.