The 28th Bakery China will be held from May 20 to 23, 2026, at the National Exhibition and Convention Center (NECC) in Shanghai, spanning 330,000 square meters of exhibition space. Over 2,200 exhibitors and 400,000 visits are expected, hailing from more than 130 countries and regions worldwide.

Bakery China 2026 is more than just an exhibition—it is a grand feast of industry exchange, technological innovation, brand communication, and trend insights, as well as an indispensable carnival for the global baking industry!

Bakery China 2026 puts six core strengths right at your fingertips for you to experience:

1. Industry Leadership – A Trendsetter for the Future Market

New Launches: The exhibition showcases thousands of new products, technologies, solutions, and business models—many of which will make their national or global debuts at the event.

Trend Reports: In collaboration with authoritative institutions, we will release annual industry reports and product trend white papers.

Top Competitions: More than 10 national skill contests (covering bread, pastry, coffee, pizza, and tea) and world championship trials will be held, bringing together elite craftsmen from across the globe.

Concept Zones: The "Future Bakery Pavilion" and "Inspiration Market" will feature cutting-edge products and innovative business models.

2. Resource Cohesion – A One-Stop Procurement Hub for the Entire Industry Chain

Scale: Spanning over 330,000 square meters, the event is set to attract 400,000+ visitors from 130+ countries.

Internationalization: Over 20% of exhibitors are international (representing France, Italy, Germany, Japan, the US, etc.), while more than 5% of buyers will come from 136 countries and regions.

Brands: Over 2,200 domestic and foreign brands will be present, including potential industry leaders and innovators.

Subdivided Zones: Coverage includes raw materials, equipment, and packaging, plus dedicated zones for pre-made baked goods, healthy products, and intelligent bakery solutions.

3. Innovation Drive – A Hub for New Products & Technologies

The "Bakery China Innovation Award" will recognize outstanding innovations in the industry.

Showcase Highlights: Innovative raw materials, smart production lines, energy-saving equipment, and digital solutions.

Scenario-Specific Solutions: Customized support for chain stores, factories, and supermarkets—going beyond just product offerings.

4. Trend Influence – A Cross-Border Feast of Culture & Marketing

IP & Cross-Border Partnerships: Collaborations with popular IPs, Guochao (Chinese-style trend) brands, animation franchises, and art institutions.

Viral-Worthy Hotspots: Creative booths, large-scale art installations, and interactive areas—all designed to be social media-friendly.

Master Demonstrations: World champions and international masters will showcase their skills, transforming bakery craftsmanship into visual art.

Themed Zones: Over 50 trendy brands will participate in pop-up markets, along with holiday and annual bakery-themed souvenirs.

5. Knowledge Empowerment – A Hub for Elite Idea Exchange

Summit Forums: Industry leaders, economists, and experts will discuss market trends and development strategies.

Practical Lectures: One-stop "growth solutions" will be offered, covering store operations, private traffic management, and cost control.

Masterclasses: Top domestic and foreign masters will share exclusive skills and recipes.

6. Global Connectivity – A Trade Hub Linking China & the World

International Pavilions: Over 70 countries will showcase their industrial solutions.

Global Buyer Program: Procurement teams from 130+ countries will enjoy one-stop purchasing services. Notably, the number of overseas buyers has doubled for two consecutive years.

Information Hub: Facilitating both "bringing in" (introducing global resources) and "going global" (expanding overseas), it serves as a platform for exchanging global industry trends and business opportunities.