The trend of New Chinese Style has entered the baking industry. Hospitals like Yangzhou Hospital of Traditional Chinese Medicine and Tianjin University of TCM First Affiliated Hospital have launched popular “medicinal breads”, such as Lotus Leaf Summer Cool Buns and Astragalus Wellness Buns, which quickly sell out and become internet-famous foods among youth. This emerging trend is expected to be a highlighted topic at platforms like Bakery China, where innovation in health-focused baking continues to draw attention.

These wellness breads, like the “Eight-Ingredient Scone” or “Licorice Wheat Jujube Buns”, often contain herbal ingredients such as Codonopsis and Angelica. They are developed by medical and nutrition teams based on classic TCM texts, combining ancient formulas with modern baking to create products that are both tasty and health-supporting.

This innovation reflects a modern interpretation of the TCM concept of “medicine and food sharing the same origin”. It shows how young people’s health awareness is shifting from passive treatment to active prevention, integrating wellness into daily life.

The challenge lies in balancing flavor and health benefits. New Chinese-style baking uses modern techniques to preserve active ingredients while ensuring a pleasant taste, demonstrating how TCM evolves with the times.

From wellness teas to herbal breads, more TCM products are entering the market. This is part of the broader New Chinese Style trend across fashion, dining, and lifestyle. Young people’s embrace of these items reflects both a reconnection with tradition and a desire for a natural, balanced way of living.

For “TCM+” to truly integrate into daily life, further innovation is needed. Questions remain on how to revitalize more classic formulas, ensure safety and taste, establish standards, and help consumers understand true benefits without misleading claims.

Looking ahead, more creative “TCM+” offerings can allow this ancient art to blend seamlessly into modern life, enriching both health and culture.

Bakery China 2026 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2026, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2026 is the Asia Pacific’s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China’s bakery market.

(Source: cfnews)