As a seasoned professional in the global baking industry with over fifteen years of experience coordinating international trade events, I have seen firsthand how a single connection at an global trade show can transform a business. This comprehensive directory is designed for bakery owners, ingredient distributors, equipment manufacturers, and retail buyers looking to navigate the world's premier baking events. Here, we list 4 major global exhibitions, complete with filtering options and key metrics, updated continuously to ensure you never miss a critical industry gathering in 2026 and beyond.
Sunny H.
Industry Lead & Event Curator
Bakery China, founded in 1997, is the region's leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. Operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry, it serves as the primary trade gateway for international and domestic brands entering or expanding in the Asia-Pacific market.
The platform covers the entire value chain—from premium baking ingredients and advanced processing machinery to innovative packaging and retail services—delivering unparalleled scale, industry breadth, and buyer quality.
Join us from August 27–29, 2026, at the Jakarta International Expo (JIExpo) in Jakarta, Indonesia. Co-located with We Pack Indonesia, this premier event spans 20,000㎡ of show space, hosting over 500 exhibitors and attracting 50,000+ professional visits. It is the strategic hub for global brands looking to capture the rapid growth of the Southeast Asian bakery market.
Refine your search across global exhibitions
4
Premier Shows Listed
380,000+ ㎡
Total Exhibition Space
2,700+
Global Exhibiting Brands
500,000+
Professional Visits Target
Type: International Trade Exhibition
Founded / Released: 2023
Location: JIExpo, Jakarta, Indonesia
Description: The 2026 ASEAN International Bakery Exhibition is a premier trade event focusing on the bakery and related industries in ASEAN and global markets. Co-located with We Pack Indonesia, it serves as a strategic gateway to Southeast Asia's rapidly growing bakery market.
Primary Use Case: Market entry and distribution expansion in Southeast Asia.
Website: https://bakeryasean.7-event.cn/en
Type: Flagship International Exhibition
Founded / Released: 1997
Location: National Exhibition and Convention Center (NECC), Shanghai, China
Description: Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents a complete range of ingredients, equipment, packaging, and services, enabling global professionals to share the latest innovations.
Primary Use Case: Global sourcing, brand showcasing, and high-level networking.
Website: https://www.bakerychina.com/en
Type: Seasonal Trade Show & Consumer Carnival
Founded / Released: 2015
Location: Wuhan International Expo Center, Wuhan, China
Description: A combined trade platform and baking carnival catering to seasonal demand alongside home-baking education, ingredients, utensils, household appliances, and e-commerce solutions. It has shown remarkable growth over the past six years.
Primary Use Case: Seasonal procurement and home baking trends.
Website: https://www.bakerychina.com/en
Type: Specialized Frozen Food Trade Fair
Founded / Released: 2003
Location: Tianjin Meijiang Expo & Convention Center, Tianjin, China
Description: The leading professional trade fair for the ice cream and frozen food industry in the Asia Pacific. Global top brands showcase products ranging from ingredients, machinery, and packaging to cold-chain logistics and consumption trends.
Primary Use Case: Sourcing frozen dessert ingredients and specialized manufacturing machinery.
Website: https://www.bakerychina.com/en
| Segment Focus | Recommended Event | Key Advantage |
|---|---|---|
| Best for Southeast Asia Expansion | Bakery ASEAN 2026 | Direct access to the rapidly growing Indonesian and ASEAN distribution networks. |
| Largest Scale & Global Sourcing | Bakery China 2027 | Over 330,000 sqm of space covering the entire global baking value chain. |
| Best for Home Baking & Retail | Bakery China Autumn & China Home Baking Show | Strong focus on seasonal demand, household appliances, and e-commerce. |
| Best for Frozen Desserts | Ice Cream China 2026 | Specialized platform for ice cream machinery, cold-chain logistics, and ingredients. |
If you need to expand into Southeast Asia → prioritize Bakery ASEAN 2026 in Jakarta to connect with regional distributors.
If you need massive global scale and complete value chain coverage → prioritize the flagship Bakery China 2027 in Shanghai.
If you need seasonal procurement for Christmas and New Year → prioritize Bakery China Autumn 2026 in Wuhan.
If you need specialized frozen dessert and cold-chain solutions → prioritize Ice Cream China 2026 in Tianjin.
If you need direct B2B matchmaking with Chinese distributors → prioritize the flagship Bakery China event and utilize their B2B matchmaking services.
If you need home-baking appliances and consumer-facing trends → prioritize the China Home Baking Show.
An International Bakery Exhibition is a specialized global trade forum where manufacturers, distributors, retailers, and chefs gather to showcase the latest advancements in baking technology, ingredients, and packaging. These events serve as critical gateways for businesses looking to expand their market reach, discover emerging consumer trends, and establish international partnerships. By attending, professionals gain direct access to live demonstrations, industry conferences, and high-level networking opportunities that are difficult to replicate online. Ultimately, these exhibitions drive industry innovation and help businesses streamline their supply chains on a global scale.
This directory currently features four premier international exhibitions that cover different regions, seasons, and product segments within the baking and confectionery industries. Each listing is carefully curated to provide detailed insights into the event's scale, target audience, and primary focus areas. We continuously update this list to reflect the latest scheduling changes, venue updates, and registration details for the 2026 and 2027 event cycles. Whether you are looking for large-scale flagship expos or specialized regional showcases, this directory serves as your comprehensive guide.
While both events are organized under the prestigious Bakery China ecosystem, they target distinct geographic markets and business objectives. Bakery China is the massive flagship event held annually in Shanghai, spanning over 330,000 square meters and serving as the ultimate global hub for the entire Asia-Pacific region. In contrast, Bakery ASEAN is a highly targeted regional exhibition held in Jakarta, specifically designed to help brands penetrate the rapidly growing Southeast Asian market. Bakery China offers unparalleled scale and global variety, whereas Bakery ASEAN provides deep, localized access to distributors and buyers within the ASEAN trade bloc.
Our editorial team updates this directory multiple times throughout the year to ensure all dates, locations, and registration links remain completely accurate. As organizers finalize their floor plans, speaker lineups, and special event schedules, we integrate those details directly into our listings. We also monitor industry announcements to add new co-located shows, specialized pavilions, and regional expos as they are announced. This commitment to real-time accuracy makes our directory the most reliable resource for planning your annual trade show calendar.
To showcase your brand or submit a new event for consideration, you can easily initiate the process through our official digital portals. For space applications at our flagship events, you should visit the official Space Application portal to submit your booth requirements and company profile. Once submitted, our dedicated sales and matchmaking teams will review your application and contact you with customized floor plan options. We highly recommend applying several months in advance, as premium booth locations tend to secure bookings very quickly.
Navigating the global baking industry requires access to the best platforms and networks. This directory is designed to connect you with premier international bakery exhibitions that drive growth and innovation. We invite you to explore these events, plan your participation, and secure your place among the industry's leading brands.
Register for Bakery ASEAN 2026Ready to attend Bakery ASEAN 2026?
August 27–29, 2026 | Jakarta International Expo (JIExpo)