As industry specialists with decades of hands-on experience in cross-border trade, we have curated this definitive directory to connect global brands with high-caliber distributors, importers, and manufacturers. Navigating the rapidly evolving global baking industry requires direct access to verified international networks, and this directory serves as your ultimate gateway. Whether you are looking to source premium ingredients or integrate cutting-edge machinery, our real-time updated listings provide the strategic insights needed to drive your business forward in the Asia-Pacific market.
Bakery China (operated by Bakery China Exhibitions Co., Ltd. in partnership with the China Association of Bakery & Confectionery Industry) is the region’s leading professional exhibition and ecosystem for the bakery, confectionery, and related food industries. Founded in 1997, the platform serves the entire value chain—ingredients, processing & production equipment, packaging, retail, and service providers.
As a primary trade gateway, Bakery China organizes the premier international bakery exhibition in Shanghai, bringing together top-tier bakery equipment suppliers and ingredient manufacturers to foster global trade and innovation.
1997
Founded Year
330k㎡
Exhibition Space
2,200+
Exhibitors
400k+
Professional Visits
Join us from August 27-29, 2026 at the Jakarta International Expo (JIExpo) in Jakarta, Indonesia. This strategic initiative is designed to capitalize on the latest confectionery market trends across Southeast Asia, connecting global brands directly with regional distributors, importers, and manufacturers.
Refine your view of our global pavilions and strategic trade initiatives.
3+ Major
Global Initiatives Listed
8% CAGR
Projected ASEAN Growth
450k+
Combined Annual Visits
100+
Conferences & Competitions
Type: Flagship International Exhibition
Founded / Released: 1997
Location: National Exhibition and Convention Center (NECC), Shanghai, China
The Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. It presents a global range of ingredients, equipment, packaging, and services, enabling global leading professionals and buyer delegates to meet, share the latest innovations, and facilitate seamless baking ingredients distribution networks.
Primary Use Case: Global sourcing, brand exposure, and market entry into the Chinese baking industry.
Website: https://www.bakerychina.com/en
Type: Regional Expansion Initiative
Founded / Released: 2026
Location: Jakarta International Expo (JIExpo), Jakarta, Indonesia
The key international expansion initiative under the Bakery China ecosystem, focusing on the rapidly growing ASEAN bakery market. It connects global brands with regional distributors, importers, and manufacturers, driving rapid ASEAN bakery market expansion for global brands.
Primary Use Case: Southeast Asian market expansion and regional distributor networking.
Website: https://bakeryasean.7-event.cn/en
Type: Business Matchmaking & Exchange Program
Founded / Released: 2026
Location: Global / Multi-region
Leveraging the long-established international network of Bakery China to strengthen regional collaboration between China, Indonesia, and broader ASEAN markets. This initiative facilitates direct business matchmaking, hosting high-profile professional pastry chef competitions and summits.
Primary Use Case: Cross-border collaboration, strategic partnerships, and supply chain integration.
Website: https://www.bakerychina.com/en/page/value-added-services
Quick navigation to our leading global initiatives and platforms.
If you need massive global exposure and access to the entire Chinese supply chain → prioritize the flagship Bakery China (Shanghai) event.
If you need targeted entry into high-growth Southeast Asian retail markets → prioritize Bakery ASEAN 2026 – Indonesia Focus.
If you need customized business matchmaking and strategic regional collaboration → prioritize leveraging our exclusive B2B matchmaking services to secure distribution.
If you need to showcase advanced machinery or high-end packaging solutions → prioritize booking a booth in the specialized equipment zones of the Shanghai flagship show.
The Bakery China International Pavilion is a dedicated, high-profile exhibition zone designed specifically to showcase global brands, international ingredients, and advanced overseas manufacturing technologies to the Asia-Pacific market. By centralizing international exhibitors, the pavilion serves as a primary trade gateway for global enterprises looking to establish or expand their footprint in China and the broader ASEAN region. Visitors can explore a curated selection of world-class baking solutions, ranging from premium European dairy products to state-of-the-art Japanese processing machinery. This specialized zone facilitates direct B2B matchmaking, helping international brands connect with qualified importers, distributors, and large-scale retail bakery chains. Ultimately, it acts as a bridge that accelerates cross-border trade and fosters global industry collaboration within the baking sector.
Global brands interested in participating can submit a space application through our official digital portal to secure their booth within the dedicated international zone. Once the application is received, our international coordination team will reach out to discuss customized booth layouts, sponsorship opportunities, and specific pavilion requirements. Exhibitors in this pavilion receive specialized support, including assistance with customs clearance, local logistics, and targeted pre-show marketing to key Chinese buyers. Additionally, participating brands gain access to exclusive matchmaking events and VIP buyer tours designed to maximize their return on investment. We highly recommend booking early as space within this prestigious global zone is limited and demand remains exceptionally high year-over-year.
The flagship Bakery China event in Shanghai is Asia-Pacific's largest baking trade show, covering over 330,000 square meters and attracting hundreds of thousands of global professionals. In contrast, Bakery ASEAN is a highly targeted regional initiative specifically focused on the rapidly growing Southeast Asian bakery and confectionery markets. While the Shanghai show serves as a massive global hub for the entire value chain, Bakery ASEAN provides a localized gateway for brands to directly connect with distributors and manufacturers in Indonesia and neighboring countries. Both events are integral parts of the broader Bakery China ecosystem, offering complementary platforms for market entry and brand expansion. Together, they ensure that global brands can effectively cover both the massive East Asian market and the high-growth Southeast Asian territories.
Our official directory and pavilion listings are updated in real-time as new global brands and strategic initiatives are confirmed for the 2026 and 2027 editions. We continuously refresh our digital platform to reflect the latest booth layouts, exhibitor profiles, and concurrent event schedules. This ensures that registered buyers, distributors, and industry professionals always have access to the most accurate and up-to-date procurement information. In addition to live directory updates, we publish regular news bulletins highlighting key ingredient trends and technological innovations appearing at the show. Visitors are encouraged to check the portal frequently in the lead-up to the exhibition to plan their sourcing itineraries effectively.
Professional visitors can easily register online through our official visitor registration portals for both the Shanghai flagship show and the Bakery ASEAN event. Pre-registration is highly recommended as it typically grants free access to the exhibition halls and helps avoid long queues on-site. During the registration process, visitors can specify their sourcing interests to receive personalized recommendations and invitations to exclusive matchmaking sessions. Once registered, you will receive an official digital badge that provides seamless entry to the international pavilion, conferences, and live chef demonstrations. We encourage all trade delegates to complete their registration well in advance to secure hotel accommodations and plan their travel itineraries.
As the region's premier trade ecosystem, Bakery China remains dedicated to fostering global partnerships and driving industry innovation. We invite global brands, distributors, and professional buyers to leverage our comprehensive directory and strategic initiatives to expand their market reach. For the latest updates or to submit your brand for inclusion in our upcoming directories, please connect with our international coordination team today.
Bakery ASEAN 2026 Registration
August 27-29, JIExpo Jakarta