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Source Full‑Chain Bakery Solutions @Bakery China Autumn 2026 | Oct 22‑24, Wuhan
The exhibition addresses key topics for the bakery industry to pursue business growth in the second‑half‑year. It is both a vital business‑development venue and a must‑attend industry event for bakery practitioners and enthusiasts.
- 600+ exhibitors covering the full industrial chain
- 70 000 ㎡ exhibition area for one‑stop visiting
- 100 000+ professional visits
- 5 core segments with rich on‑site programmes
4 Different Participants
01 For Brand Owners / Product Managers
- View autumn new‑product launches from 600+ brands, track competitor developments and grasp industry trends across raw materials to finished goods in one visit.
- Source full‑chain industrial resources: bakery ingredients, special‑purpose flour, premixes, frozen dough, baking equipment and packaging solutions.
- Join annual industry summits and specialised forums to learn practical insights on snack‑category growth, short‑shelf‑life supply‑chain building and clean‑label formulation R&D.
02 For Channel Buyers / Retailers / Supermarket Purchasers
- Complete procurement for autumn‑winter and holiday‑gift product lines in one stop.
- Focus on four high‑value tracks: fresh‑snack store optimisation, supermarket assortment upgrading, independent‑bakery‑owner entrepreneurship, and holiday‑gift markets. Discover innovative channel operation models.
- Attend dedicated buyer‑seller matching sessions and theme‑specific zones for face‑to‑face business negotiations.
03 For Supply‑Chain / Raw‑Material & Equipment Enterprises
- Meet key decision‑makers including R&D, product and procurement leaders from bakery brands.
- Benchmark against peers, identify market trends, develop new clients and seek partnership opportunities.
- Showcase products from raw materials to finished goods and connect upstream and downstream partners efficiently.
04 For Baking Entrepreneurs / Independent‑Bakery Store Owners
- Explore innovative products and technologies on‑site, from frozen par‑baked bread to Chinese‑style trendy pastries, to inspire hit‑product development.
- Take part in hands‑on training workshops. Invited experts for fresh‑snack retail store optimisation share real‑world tips covering short‑shelf‑life bakery waste control and clean‑label formula tuning.
- Join the 2026 Aizhen Cup 2nd China Bakery‑Owner Entrepreneurship Competition and closed‑door salons to network with capital institutions and industry players.
- Gain a holistic view of the industry covering products, supply chains and sales channels.
05 For Baking Enthusiasts
- Be among the first to try new autumn‑winter bakery products and stay ahead of consumer trends.
- Visit the 2026 Bakery China Autumn Bread & Coffee Festival, Premium Chocolate Market and Pet‑Baking Market immersive experience zones. Enjoy fun activities and free gifts.
- Obtain a complete overview of the bakery sector spanning products, supply chains and sales channels.
Exhibition Highlights
Highlight 1: 600+ brands unveil new products – see & order on‑site
This autumn show gathers leading domestic and international brands and emerging enterprises for joint new‑product premieres. A special “Fresh‑Snack Store Optimisation” theme zone displays promising hit items and benchmark products. Visitors can negotiate and place orders directly at exhibitor booths, completing the full process from product discovery to order placement within a single booth visit.
Highlight 2: Four high‑value business tracks — Capture second‑half‑year growth in one visit
More than a trade show, this event delivers targeted business matching from market trend insights to practical implementation. Centred on fresh‑snack store optimisation, supermarket assortment upgrading, independent‑bakery‑owner entrepreneurship and holiday‑gift markets, the exhibition provides a complete support system of forums, training sessions, competitions, buyer‑seller matching meetings and theme zones — offering actionable and profitable solutions for each business track.
Highlight 3: 70 000 ㎡ exhibition space — One‑stop full‑industrial‑chain sourcing
Spanning 70 000 ㎡, the exhibition covers bakery ingredients, bakery equipment, packaging solutions, coffee & beverages, premium finished bakery goods and training institutions. Co‑located with the 9th China Home Baking Show, it combines business trading, education and consumer‑focused experiences. Source raw materials, equipment, finished goods and support services all under one roof.
Four business tracks share one core theme: from market trends to real‑world execution, turn market observations into marketable products.
Whether you are a brand‑owner, distributor, supply‑chain enterprise, bakery entrepreneur or bakery enthusiast, a new business‑growth opportunity awaits you at this show.
Come to Wuhan this golden October and accelerate your business performance.
5 Business Tracks Details
Track 1: Fresh Snacks — Five‑dimensional linkage to realise full‑chain fresh‑product optimisation
Short‑shelf‑life fresh food and clean‑label formulations drive convergence between bakery and snack segments, forming one of the food industry’s most promising growth trajectories. Numerous bakery chains, supermarkets and discount‑snack retailers are rolling out fresh‑snack product lines to upgrade in‑store assortments. The autumn exhibition builds a comprehensive exchange platform for the fresh‑snack track with five major programme components:
- Yihai Kerry 2026 Bakery China Autumn Fresh‑Snack Innovation Product Competition — Spotlight high‑quality innovative fresh‑food items
- Beiyi 6th Bakery China Annual Bakery‑Industry Summit Fresh‑Snack Sub‑forum — Industry thought‑leaders decode track trends
- 2026 Bakery‑Industry Fresh‑Snack Optimisation Practical Workshop — Share hands‑on experience in fresh‑food R&D and retail‑store operations
- Fresh‑Snack Optimisation Theme Zone — Exhibit promising hit products and benchmark solutions
- Fresh‑Snack Full‑Chain Buyer‑Seller Matching Session — Build communication bridges between producers, brands and retailers
Track 2: Supermarket Assortment Upgrading — From passive shelf‑placement to co‑created product selection
Supermarket channels represent a core growth engine for the bakery sector. The rise of membership‑format stores, premium supermarkets, community fresh‑food stores and discount‑snack outlets makes bakery products key traffic‑driving and margin‑boosting categories for retail premises. This exhibition focuses on a trinity solution set: solution‑oriented procurement, OEM & ODM sourcing and brand incubation.
Track 3: Independent‑Bakery‑Owner Entrepreneurship — From hobby‑driven passion to systematic business empowerment
The independent‑bakery‑owner programme adopts a five‑pronged support system: competitions to gather talent · industry reports to define market direction · closed‑door salons to build communities · capital connections to support expansion · industrial resources to enable real‑world execution.
- 2nd Aizhen Cup China Bakery‑Owner Entrepreneurship Competition — Great ideas get exposure and validation
- 2026 China Independent‑Bakery‑Owner Survival & Development White Paper — Data‑driven analysis of industry landscape and operational pain points
- “Round‑Table Night‑Talk” Closed‑door Salon for Bakery Entrepreneurs — Private dialogues between emerging store owners and seasoned industry veterans
- Capital‑matching Session — Targeted invitation to leading consumer‑sector investment institutions to connect promising projects with investors
Track 4: Holiday‑Gift Market — From one‑off holiday‑item procurement to full‑scenario holiday‑gift profit‑making models
Holiday‑gift‑oriented bakery products constitute a major growth engine for the bakery industry. During the 2026 Chinese New Year period, overall bakery‑industry sales rose by approx. 8‑10 % year‑on‑year; sales of Chinese‑trendy pastry gift boxes jumped as high as 40 % year‑on‑year. The holiday‑gift market has evolved beyond one‑off festival‑season procurement towards full‑year multi‑occasion gift‑box operations covering New Year’s Day, Chinese New Year, Lantern Festival, Qingming‑season pastries, wedding ceremonies and tourist souvenirs.
The show features a special “Holiday‑Gift Gallery” theme pavilion showcasing actionable profit‑driven business models that visitors can evaluate and adopt:
- Holiday‑Gift Brand Display Zone: Regional special‑interest holiday‑gift assortments featuring Chinese‑style pastries, Western‑style baked goods and leisure snacks
- OEM & ODM Customisation Zone: One‑stop customisation services from formulation development through to packaging
- Holiday‑Gift Supply‑Chain Matching Zone: Gift‑box packaging suppliers present IP‑licensed designs and eco‑friendly packaging solutions; gift‑channel service providers connect corporate‑gift‑procurement platforms and gift‑voucher‑redemption portals
- Holiday‑Gift Trend & Experience Zone: Holiday‑gift mix‑and‑match workshops demonstrate “bakery + ” multi‑scenario gift‑box concepts; on‑site DIY customisation experiences let procurement staff test the full personalisation workflow
- Holiday‑Gift Packaging‑Innovation Exhibition & Designer Salon: Showcase cutting‑edge holiday‑gift packaging design trends
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