⭐Debut Express #2 | Bakery ASEAN 2026⭐

August 27–29, Bakery China ASEAN 2026 will take place at Jakarta International Expo (JIE), Indonesia. In this edition of Debut Express, we spotlight three leading brands — AB MAURI WILMAR, Hi-Road, and Lam Soon — and see what flagship products they will bring to the 2026 ASEAN Bakery Exhibition.

AB MAURI WILMAR

Full Coverage of Essential Ingredients: Yeast + Baking Powder + Premixes

AB MAURI WILMAR is a bakery ingredients joint venture between the Yihai Kerry Group and AB Mauri. At this year's Indonesia show, the company brings multiple product series spanning yeast, leavening agents, premixes, and other foundational categories.

• Aquaking Instant Dry Yeast (High-Sugar / Low-Sugar)

  The Aquaking series offers two variants — high-sugar and low-sugar — in 500 g × 20 carton packaging. Made with premium international yeast strains, it delivers fast and sustained fermentation, yielding products with a fine crumb structure and large volume. Recommended dosage: 1–1.2% of flour weight; simply mix evenly with flour.

  
• Meizan Instant Dry Yeast (High-Sugar / Low-Sugar)

  The Meizan series likewise offers high-sugar and low-sugar variants, packaged in 500 g × 20 cartons. It features consistent, stable fermentation power.

  
• Gold Ingots Double-Acting Baking Powder

  Gold Ingots Double-Acting Baking Powder (BX), a compound leavening agent, comes in 10 kg composite bag packaging.

  
• Mieli Waffle Premix

  Mieli Waffle Premix, packaged in 1.5 kg × 10 cartons. Easy to operate for café dessert products.

  
• Rye Fermented Sourdough Bread Premix

  5kg rye sourdough premix matches healthy baking trends with fermented grain flavor.

  

From yeast to baking powder, from waffle premix to rye sourdough — AB MAURI WILMAR covers full foundational baking ingredient demands.

Shanghai Hi-Road

Dairy Matrix Upgraded: Whipping Cream + Butter + Cream Sauce

Shanghai Hi-Road Food Technology Co., Ltd. launches 18 products including 3 new dairy items.

• Hi-Road Lienru Australia Rich Whipping Pro — New Launch
  
• Hi-Road Gift Whipping Cream Egg Tart Liquid — New Launch
  
• Hi-Road MERRYLADY Premium Butter — New Launch
  

Hi-Road’s product range covers animal dairy and plant-based cream, ready-to-use sauces for all bakery shop scenarios.

Lam Soon

A Two-Pronged Offensive: Oils & Fats + Flour — 11 Products on Display

Shekou Lam Soon Flour Co., Ltd. showcases 11 core products for fats and flour categories.

Oils & Fats Segment: 5 Products — From Edible Lard to Fermented Butter

• Fat Pai Edible Lard
  
• Lam Soon Margeline
  
• Golden Double Peach Liquid Shortening (Milky Flavor)
  
• Golden Double Peach Baking Margarine
  
• Golden Double Peach Soft Touch Shortening
  

Flour Segment: 6 Products — French-Style, Japanese-Style & Pastry

• Golden Statue T65 Traditional French Bread Flour
  
• Golden Statue Premium Mill Japanese-Style Bread Flour
  
• ROYAL SAKURA Premium Mill Japanese-Style Bread Flour
  
• ROYAL SAKURA Premium Mill Japanese-Style Low-Gluten Flour
  
• American Roses Pastry Wheat Flour
  
• American Roses Cake Wheat Flour
  

Lam Soon brings complete fats + flour product lines covering Western bread, Japanese toast and Chinese pastries for Southeast Asian bakeries.

AB MAURI WILMAR's foundational ingredient matrix, Hi-Road's three-track dairy strategy, and Lam Soon's dual-line "oils & fats + flour" deployment cover full bakery supply chain demands.

More brand new product previews will be released in subsequent Debut Express issues.

August 27–29, Jakarta International Expo, Indonesia — Bakery ASEAN 2026 awaits you.

We sincerely invite you to explore Southeast Asia’s booming bakery market!