Bakery China 2026

The 28th China International Bakery Exhibition 2026

May 20–23 | National Exhibition and Convention Center (Shanghai)

In 2026, at the outset of the 15th Five-Year Plan period, China’s bakery and confectionery industry is steadily entering a new stage of high-quality development amid an accelerating wave of industrial upgrading. As the “premiere economy” emerges as a pivotal engine driving consumption transformation and industrial innovation, the convergence of demands for health, personalization, and experiential consumption, alongside the parallel rise of intelligent, green, and integrative trends, is reshaping the industry landscape. At this new juncture, Bakery China, the industry’s benchmark for nearly three decades, has once again undergone a comprehensive upgrade. It aims to become a global hub for the “premiere economy” in the bakery sector and a wellspring of innovation, joining hands with bakery professionals worldwide to embark on a new chapter.

Jointly organized by the China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd., Bakery China 2026 will be grandly held from May 20 to 23, 2026, at the National Exhibition and Convention Center ，Shanghai（NECC）. Under the theme “Innovate Beyond • Premiere Fusion • Link Future,” the exhibition aims to transcend industrial, geographical, and conceptual boundaries, creating a “super hub” for the co-construction of a global bakery industry ecosystem. This year’s exhibition will span 330,000 square meters, expanding by one hall to cover 13 halls. Over 2,200 enterprises from more than 70 countries and regions will showcase thousands of products, attracting nearly 400,000 professional visits from over 130 countries and regions worldwide.

As the annual global stage for the “premiere showcase” of cutting-edge bakery technologies, Bakery China 2026, set to premiere thousands of new products and technologies, will offer a profound interpretation of the core essence of the “premiere economy.” Here, global innovation resources converge at an unprecedented scale, triggering a form of industrial “fusion”, where the premiere of new ingredients, the unveiling of new processes, the release of new business formats, and the exploration of new business models intersect, collide, and integrate in the same space and time, unleashing a multiplier effect that goes beyond isolated innovation. Within this platform, the innovative momentum generated by each “premiere” will permeate the entire industry chain—from the real-world premiere of intelligent manufacturing production lines and the concentrated unveiling of blockbuster health-oriented bakery products to the China premiere of international brands. Leveraging its platform strength, Bakery China extends the “first store and first launch” concept beyond the consumer front to R&D and supply, ensuring that every premiere becomes a catalytic “fusion” reaction that ignites industrial upgrading. In doing so, it empowers global enterprises to seize market opportunities and enables the global bakery industry, through the resonance of “premiere fusion,” to witness the guiding force of China’s strength and wisdom as an industry benchmark.

Transcending Boundaries • Global Symbiosis:

From “Bringing In + Going Global” to “Global Premiere Fusion”

In recent years, China’s bakery industry has embraced the world with an increasingly open posture, demonstrating a dynamic pattern of dual-driven growth and accelerated integration through both “bringing in” and “going global.” Advanced international technologies and processes are now deeply coupled with China’s robust consumer market, while high-quality global ingredients and intelligent equipment continue to flow in, injecting sustained momentum into domestic industrial upgrading. At the same time, a growing number of bakery brands—rooted in Eastern aesthetics and strengthened by innovation—are setting sail overseas, bringing the “taste of China” to the global stage and showcasing their distinct competitiveness. As a global barometer for the bakery industry, Bakery China has evolved into a “super hub” that enables both inbound and outbound growth, and further into a “premiere fusion field” where global innovation resources converge and interact.

At Bakery China 2026, international brands  account for over 20% of total exhibitors. In addition to prominent delegations from traditional baking powerhouses such as Germany, Italy, and Japan, a wide array of representative brands from countries along the Belt and Road and emerging markets will make a collective appearance. Here, the global debut of products  are no longer isolated events but  cross-border, cross-cultural innovation —international brands leverage the Chinese market for their Asian premieres, while Chinese brands tap into global buyer networks for their overseas debuts. Through this two-way flow, a multiplied effect of “premiere fusion” is unleashed. Meanwhile, enthusiasm among international trade buyers continues to rise. To date, overseas visitors pre-registrations have exceeded by 30% year-on-year, with procurement teams from over 130 countries and regions

At this pivotal juncture of enhanced connectivity and coordinated advancement, the exhibition will, for the first time, host the “China Bakery Industry Going Global Forum.” Bringing together seasoned experts, institutions, and supply chain brands across the outbound ecosystem, the forum will explore in depth the globalization pathways for Chinese bakery enterprises—from regulatory compliance and certification to supply chain adaptation and brand localization—offering practical guidance for international expansion. This forum marks a significant milestone as China’s bakery industry transitions from product to brand export and from global labor participant to set a trend—while also serving as a “premiere moment” for  Chinese models and solutions on the global stage. By pooling industry wisdom and charting internationalization pathways, it will support bakery enterprises in navigating the restructuring of the global value chain, identifying strategic directions, and setting sail toward broader horizons—jointly composing a new chapter in the global journey of China’s bakery industry. Furthermore, from August 27 to 29, 2026, the organizers of Bakery China will extend their presence overseas by hosting the inaugural Bakery ASEAN in Jakarta, Indonesia. This initiative will extend the momentum of “premiere fusion” into the ASEAN market, unlocking new opportunities in the region’s bakery sector.

Originating the Future • Innovate Without Boundaries:

From “Point-Based Breakthroughs” to “Systemic Reconfiguration”

Innovation has always been embedded in the DNA of Bakery China. “Premiere Fusion” is the expression of this innovative gene in 2026—a moment when global  innovation forces converge in the same space and time, and each “premiere” is no longer an isolated product launch, but a chain reaction that ignites industrial upgrading.

This year the “Bakery China Innovation Awards” will recognize the most innovative products of the year across three major categories: ingredients, equipment, and packaging. At Bakery China 2026, the very definition of innovation is evolving from “point-based breakthroughs” to “systemic reconfiguration”—a comprehensive transformation spanning R&D philosophy, application scenarios, technological pathways and business models. This is the deeper connotation of “premiere fusion”: countless “point-based premieres,” catalyzed by the exhibition, converge into a “systemic transformation” that reshapes the industry landscape.

Concurrently the 2026 Bakery New Product Launch Week—alongside the “Future+” Innovation Competition and the release of the Bakery Product Innovation Handbook, will create a continuous, exhibition-wide celebration of innovation. This is not only a centralized stage for new product premieres, but also a strategic observation window for identifying the year’s innovation trends. From technological breakthroughs in functional ingredients to the practical deployment of intelligent equipment, from sustainable advancements in packaging design to cross-industry product integration, leading enterprises across diverse segments will unveil their flagship innovations. Each “premiere” becomes a “fusion trigger” that sparks industry reflection, enabling professional buyers to conduct a systematic scan of annual innovation trends within a limited time.

The Bakery China “New Forces of Innovation” thematic exhibition zone, in collaboration with industry pioneers such as DSM-Firmenich, Freshippo Bakery, and Scenery on Plateau, will present a panoramic view of the full innovation chain, from raw material breakthroughs to application scenarios. Organized around key industry challenges, each exhibition booth is designed to address a specific question. This space is not only a showcase of innovation but also a micro-lab for “premiere fusion”—where solutions from different domains intersect and collide, giving rise to new possibilities. The 2026 “New Forces of Innovation” Forum will focus on frontier discussions across specialized tracks, including ingredient innovation, low-GI health solutions, the application of geographical-indication ingredients, and accessibility-oriented foods, delivering cutting-edge insights for the industry.

From health-oriented transformation to intelligentization, from pre-prepared baking to cross-sector integration, from the rise of new distribution channels to sustainable development, Bakery China 2026 presents a panoramic perspective on every dimension of industry transformation. This is not only a launchpad for new products, a testing ground for new technologies, a source of new ideas, and a builder of new ecosystems—it is also the core energy hub of “premiere fusion.” Business matchmaking, trend insights, resource integration, skills enhancement, brand exposure, policy dividends, and global networking—these seven value dimensions converge here, continuously injecting powerful innovation momentum into the global bakery industry.

Emerging Tides • Deep Value Cultivation:

From “Chasing Trends” to “Long-Termism” in Track Evolution

After the explosive growth of pre-prepared baking and the sustained rise of health-oriented baking, the popular segments in 2026 are defined by “deep value creation”, moving away from short-term trends and returning to product fundamentals and user value. “Premiere Fusion” serves as the catalyst for this value deepening: each new product launch within segmented tracks accumulates momentum for the industry’s overall leap forward.

Health-oriented baking is transitioning from a “concept” to a “necessity.” Healthy and sustainable bakery products are increasingly becoming the industry mainstream. The 6^th Healthy Baking Festival is structured around “scenarios,” showcasing convenient and nutritious solutions for breakfast occasions, light indulgence options for afternoon tea, high-protein replenishment for post-workout needs, and nutritionally enhanced snacks for children. Each product is embedded within real-life contexts, ensuring that every “health-focused premiere” precisely reaches user needs and realizes value through application scenarios.

Functional nutrition innovation is increasingly aligned with the needs of segmented consumer groups. Low-GI, sugar-controlled, high-fiber, and high-protein formulations have become key R&D focal points. Through formula optimization, ingredient upgrades, and process improvements, enterprises are launching specialized products tailored to blood glucose management, weight control, sports and fitness, and other specific needs. Ingredients such as whole grains, rye, oats, quinoa, chia seeds, and flaxseeds are widely adopted. Many brands have achieved a 30%–50% reduction in sugar content in their core products, maintaining flavor and texture while lowering sugar intake. Behind each of these “premieres” lies sustained investment in R&D laboratories, and Bakery China serves as the critical bridge that propels these innovations from “laboratory premiere” to “market fusion.”

The integration of “food and medicine homology” and traditional Chinese wellness is emerging as a highlight of local baking innovation. Drawing on China’s rich tradition of dietary therapy, ingredients such as poria, Chinese yam, gorgon fruit, black sesame, red dates, goji berries, and multicolored grains are being incorporated into bakery products. This innovation pathway, combining nutritional value, cultural identity, and emotional resonance, is becoming a key avenue for differentiated competition among domestic brands. When Eastern wisdom meets modern baking on the stage of Bakery China through “premiere” encounters, a remarkable “fusion reaction” unfolds between cultural heritage and industrial innovation.

The pre-prepared baking sector is entering a phase defined by “balancing quality and efficiency.” The 12^th Pre-prepared Baking Festival continues to expand in scale, bringing together nearly 400 supply chain enterprises from China and abroad. Leading global brands such as LIGA FOOD  , Xindi Jiahe Food , Uni-Bakery, and Zhongbei Foods will gather at the event. More noteworthy than the scale, however, is the evolution of technological pathways: rapid freezing and freshness-locking technologies have become standard for high-end categories; pre-baking and reheating processes now allow 70% of baking to be completed in central factories, with only a three-minute finishing bake required in-store, achieving both operational efficiency and freshly baked quality. Each technological “premiere” is driving the sector’s transition from “efficiency-first” to a value paradigm that balances quality and efficiency.

The 3^rd Intelligent Baking Manufacturing Festival will present a panoramic view of the complete “future factory” industrial chain: fully automated AI-powered baking production lines will achieve unmanned operation throughout the entire process—from ingredient formulation to finished product packaging; machine vision systems will monitor the color and form of each product in real time; and AI quality control systems will reduce defect rates to below 0.3%. Intelligent baking equipment, empowered by IOT technologies, will enable real-time monitoring of energy consumption and carbon emissions, supporting enterprises in their transition toward low-carbon operations. From standalone equipment intelligence to full-plant digitalization, from device interconnectivity to data interoperability, intelligent manufacturing is providing bakery enterprises with production solutions that are quantifiable, traceable, and optimizable. As the “premiere lineup” of intelligent equipment gathers on-site, an industrial vision of the “future factory” is undergoing a process of fusion and formation. In parallel, the exhibition will host the inaugural 2026 China Industrial Baking & Intelligent Manufacturing Forum, offering in-depth discussions on the transformative impact of baking manufacturing. The forum will focus on key topics such as industrial baking, snack food manufacturing, intelligent production, central factory development, and cold chain and storage systems, ensuring that technological advancements effectively serve improvements in both efficiency and quality across the industry.

Among the many segmented tracks, birthday cakes are entering a pivotal phase of value redefinition. As one of the most ceremonial categories within the bakery industry, birthday cakes embody consumers’ multifaceted expectations for emotional expression, social sharing, and personalized experiences. In response to these evolving demands, the inaugural China Birthday Cake Growth Conference will be grandly held during the exhibition. The conference will bring together diverse perspectives from chain bakery brands, independent artisan operators, supply chain enterprises, e-commerce platforms, and design agencies, exploring new growth pathways for birthday cakes across dimensions such as product innovation, scenario expansion, operational efficiency, and brand building. This is not only an in-depth examination of a single category, but also a vivid manifestation of “premiere fusion” within a vertical domain—where the convergence of diverse perspectives sparks the emergence of new possibilities for the category.

As the wave of fine chocolate sweeps across the globe and the Bean-to-Bar production philosophy becomes an industry consensus, a new era encompassing the full chocolate industry chain is emerging. the ingugural China Chocolate Industry Exhibitionalongside the 2026 China Chocolate Industry Forum will present a comprehensive panorama of the entire ecosystem—from cocoa raw materials to finished chocolate products in Bakery China 2026. The China Chocolate Industry Exhibition will span 30,000 square meters and is expected to gather over 150 leading global players in the cocoa and chocolate sector: from upstream suppliers in premium cocoa-producing regions such as West Africa, South America, and Southeast Asia, to internationally renowned cocoa processors including Cargill, Mars, and Barry Callebaut; from prominent domestic chocolate ingredient brands such as Ligao Foods and Westtree Cacao to artisan workshops dedicated to fine chocolate; from manufacturers of specialized equipment, including chocolate refiners, tempering machines, and molding systems, to packaging design and branding service providers. Together, they will present a complete industrial chain encompassing “cocoa bean trade → cocoa liquor/butter processing → industrial chocolate production → fine chocolate craftsmanship → chocolate product applications → packaging solutions.” In the field of chocolate equipment, top international brands such as Bühler (Switzerland), Selmi (Italy), and Max Rener (France) will showcase their advanced refining and tempering machines, covering a full spectrum from 5-kilogram laboratory units to 5-ton industrial production lines. Fully automated chocolate depositing lines will produce up to 100 filled chocolates per minute with high speed and stability, while IOT-powered intelligent tempering systems precisely control crystallization curves to ensure perfect gloss and snap in every piece. AI-based visual inspection systems will monitor gloss, demolding performance, and defect points in real time, maintaining defect rates below 0.5%. From standalone smart equipment to fully digitized factories, chocolate manufacturing is advancing toward intelligent systems that are fully traceable, optimizable, and predictable across the entire production process. As a flagship concurrent event, the 2026 China Chocolate Industry Forum will convene global expertise to explore in depth the full-chain innovation of the chocolate “Bean-to-Bar” model, further advancing the evolution of the industry on a global scale.

Cross-Boundary Integration • Leading Beverage Trends:

From “Supporting Category” to “Growth Core” — Value Reconstruction of Coffee and Tea Beverages

As a cup of specialty coffee becomes the finishing touch in a bakery, and freshly brewed tea pair with freshly baked bread to form a “golden combination” of consumption scenarios, coffee and tea beverages have evolved into a “second engine” driving both foot traffic and average transaction value. Amid the wave of cross-industry integration under the “Bakery+” paradigm, coffee and tea beverages are shifting from optional offerings to essential components, moving from the periphery to center stage.

The Coffee, Beverages, and Light Food Zone at Bakery China 2026 covers the entire industry chain—from coffee raw materials and finished products to coffee equipment; from beverage and juice machines to tea drinks and tea ware; from ice cream ingredients, finished products, and equipment to pizza and other light food ingredients, products, and equipment. The zone brings together leading global brands and emerging innovators in coffee and tea beverages, showcasing cutting-edge advancements such as coffee bean roasting technologies, cold brew and nitrogen-infused coffee processes, plant-based tea beverage innovations, and intelligent beverage equipment. From single-origin pour-over experiences in specialty cafés to high-efficiency production solutions for chain stores, from culturally inspired innovations in new-style tea beverages to nutritionally balanced light meals, the exhibition zone offers a panoramic display of the limitless possibilities of “Coffee + Bakery” and “Tea Beverage + Bakery.”

Of particular note, the 26th National Baking Vocational Skills Competition, held on-site at Bakery China, will for the first time include coffee competitions as an official category. Top baristas from across the country will compete on the same stage, demonstrating exceptional expertise in coffee extraction, latte art, and creative beverage crafting, while infusing the coffee and tea exhibition zone with both competitive intensity and professional excellence. From single-category offerings to integrated consumption scenarios, from supplementary roles to core growth drivers, coffee and tea beverages are redefining their value through “premiere fusion,” unlocking broader commercial possibilities for the global bakery industry.

Interconnected Across All Dimensions • Integrated Symbiosis:

From “Linear Linkages” to an “Ecosystem of Shared Prosperity”

With a “full industry chain” perspective, Bakery China has established a comprehensive business exchange platform covering all categories across the bakery and confectionery industry. This year’s exhibition spans 13 halls, categorized by major sectors including ingredients, equipment, packaging, international brands, coffee and beverages, and premium finished products. More fundamentally, the mode of industrial connectivity is evolving from a “linear” structure to a “networked” one, and “premiere fusion” represents the energy nodes within this network, where each premiere activates innovation across the entire system.

In this emerging ecosystem of shared prosperity, artisanal home-based bakeries have risen as a vital source of innovation within the industry. China currently has over 300,000 bakery outlets, among which boutique artisanal bakeries stand out for their strong brand identity and distinctive founder style. During the exhibition, the 3rd China Bakery Founder Entrepreneurship Forum will bring together featured artisanal bakery founders from across the country to share hands-on experience in building brands from personal IP. These grassroots “premieres” from the front lines are generating a resonant “fusion effect” alongside upstream technological innovations within the supply chain. Concurrently, the Bakery China Talk Spark—Bakery Star Shop Owners Salon—will adopt a relaxed and open format to connect industry leaders with emerging entrepreneurs, enabling the flow of experience through dialogue and the spark of ideas through interaction. The exhibition will also host the launch ceremony of the 2026 “RICH’s Cup” 2nd China Artisanal Bakery Founder Challenge, with the main competition scheduled to take place from October 22 to 24 in Wuhan, during the 11th China International Bakery Autumn Exhibition and the 9th China Home Baking Supplies Exhibition. Artisanal bakery founders from across the nation will engage in a high-level competition of skill and creativity. Bakery professionals from all backgrounds are warmly invited to participate.

Supermarket bakery has emerged as a key highlights of this year’s exhibition. Leveraging the “central factory + store” supply chain model, supermarket bakery achieves clean-label formulation traceability, upgraded ingredient quality, stable multigrain supply, and standardized sourdough fermentation. The inaugural 2026 China Supermarket Bakery Competition will bring together leading supermarket bakery players to compete on the same stage. Through a combination of static displays, professional judging, public tastings and trend forums, the event will identify standout products that excel in both health and retail dimensions, while establishing an efficient bridge connecting ingredient suppliers, manufacturers, and supermarket channels. As large-scale retail demand aligns with supply chain “premiere” innovations at the exhibition, a new supermarket bakery ecosystem is taking shape through fusion. The concurrent 3rd China Supermarket Bakery Development Forum will gather leading supermarket representatives such as Freshippo, Sam’s Club, and Pangdonglai to share insights into the success of private-label bakery products and to explore how supply chains can empower retail terminals. The widespread adoption of frozen baking technologies within supermarket channels is injecting strong momentum into this segment.

In addition, dedicated business matchmaking sessions for the supermarket × bakerysupply chain will connect key procurement decision-makers from leading supermarket chains with supply chain enterprises, accelerating the high-quality development of private-label bakery brands. A mainstream e-commerce platform matchmaking conference will invite major platforms, including Taobao & Tmall, JD.com, Douyin E-commerce, RedNote E-commerce, Kuaishou E-commerce, and Kuaituantuan, to create new opportunities for bakery enterprises to expand their online channels. Each precise connection serves to bridge the final mile from innovation to market, enabling the full realization of “premiere fusion.”

Awakening New Realms • Immersive Flow Without Boundaries:

From “Unidirectional Viewing” to “Multidimensional Co-Creation”

As “experience” becomes a defining keyword of the new consumption era, Bakery China 2026 elevates the exhibition engagement. This year’s event continues to create an immersive format of “Exhibition + Conference + Competition + Showcase + Market + Festival,” transforming visitors from spectators into active participants. When fully immersive, multi-sensory experiences intersect with global product premieres, “premiere fusion” evolves from an abstract concept into a tangible, perceptible sensory resonance.

Six themed guided tours—the Intelligent Baking Journey, the New Chinese-Style Baking Journey, the Pre-prepared Baking Journey, the Healthy Baking Journey, the “Future+” Innovation Journey, and the Belt and Road Journey—will be led by professional guides, connecting fragmented exhibition zones into a cohesive cognitive map. Each route is a journey of discovery through “premiere fusion”—from the origin of ingredient premieres, to on-site equipment launches, to final product showcases—where innovation unfolds progressively and converges dynamically. This reflects a deeper insight to the evolving needs of professional visitors: they no longer seek passive information intake but a systematic cognitive upgrade in a limited time.

The immersive dimension of the competition segment continues to intensify. The 26th National Baking Vocational Skills Competition, the 7th “Louis Lesaffre Cup” World Baking Competition China Selection, the launch of the 2026 “RICH’s Cup” 2nd China Artisanal Bakery Founder Challenge, the 2026 “Namchow Cup” 1st China Supermarket Bakery Competition, and the 2nd Youth Pastry Chef Championship 2026—alongside more than ten other professional competitions—will be held concurrently. Here, each pinnacle of skill contest is a live “premiere” of baking aesthetics; every burst of creativity from competitors resonates emotionally with the audience through their gaze and applause. Visitors can closely observe top-level techniques and gain insights through live commentary. As the concept of “the open kitchen as a stage,” ovens are located at front and center, allowing golden, freshly baked products to emerge before the audience’s eyes, accompanied by enticing aromas—transforming “visible freshness” into a public performance of baking artistry.

The Master Demo Zone offers a visual showcase, where world champions and international masters perform live, turning baking craftsmanship into an art form. From croissant lamination techniques to sugar artistry, from chocolate tempering to coffee latte art, every detail is presented in real time on large screens. This effort toward “technical transparency” bridges the gap between the industry and the public, ensuring that each “technical premiere” by master artisans generates a powerful sensory resonance among the audience.

Call for Bakery Fans - The 10th Bakery China Bakery and Coffee Festival takes on a youthful market-style format, bringing together specialty baking, pastry, coffee, and tea beverage brands to create a new social consumption scenario. Here, founders engage directly with consumers, and products integrate seamlessly with experiential settings. Every detail is carefully curated to convey distinctive brand identities. As the vibrant atmosphere of the marketplace meets the ceremonial nature of brand premieres, a “fusion experiment” centered on young consumer culture is currently underway.

Intelligent Transformation • Data-Driven Future:

From “Tool Empowerment” to “Ecosystem Reconfiguration”

As a practitioner of industry digitalization, Bakery China continues to iterate and upgrade the iBakery China platform, which now integrates nearly 5,000 high-quality suppliers, aggregates millions of precisely targeted buyers, and features tens of thousands of new SKUs. This is not merely an online extension of the exhibition, but a digital industrial space that transcends time and space. Within this digital realm, “premiere fusion” is unfolding at greater speed and across broader dimensions.

Precision in business matchmaking: The “iBakery China Trending Search List” gets real-time updates by dynamically presenting popular products, companies, and categories based on the search behavior of tens of thousands of buyers during the exhibition. As massive volumes of buyer search activity converge into trending list, each product featured undergoes a “secondary premiere” in the digital sphere, with its influence amplified through the interplay of online and offline channels. Multiple dedicated matchmaking events—including international trade matchmaking, supermarket and bakery supply chain matchmaking, and mainstream e-commerce platform connection conferences—leverage platform data for precise invitations, transforming the traditional “people searching for products” model into a more advanced “products matching people” paradigm.

Deep integration of online and offline experiences: During the exhibition, the iBakery China Experience Zone and Fandom Punch-in Area will open simultaneously. Visitors can scan QR codes on-site to access company profiles, review product specifications, and schedule in-depth meetings, seamlessly connecting offline experiences with online data. Meanwhile, industry professionals unable to attend in person can participate via live streaming, virtual exhibition tours, and online forums. As online traffic and offline engagement converge, the reach of “premiere fusion” is expanding beyond physical constraints, extending to every corner of the globe.

Accumulation and application of data assets: The vast volume of data generated at each exhibition serves as a real-time foundation for strategic decision-making. These data not only trace the trajectory of each “premiere” but also reveal the underlying patterns of “fusion”—identifying which innovations truly resonate with the market and which trends are poised for breakthrough. All insights become traceable and analyzable. This year’s exhibition will also feature the 3rd China Bakery Industry Big Data Trends Zone (2026), presenting annual consumer trend insights in collaboration with leading consulting institutions. Through a cross-analysis of global perspectives and the Chinese market, it will uncover the deeper logic behind evolving consumption behaviors.

Join us at the 28th China International Bakery Exhibition, May 20-23, 2026, at the National Exhibition and Convention Center (Shanghai, NECC), to witness the transformative power of “Premiere Fusion” and shape a connected future.