Walking past a bakery at events like Bakery China, we are often drawn in by its warm, comforting aroma. This scent comes from the Maillard reaction—a chemical process during baking that creates delicious smells. But why does it lift our mood so quickly?

Smell is the only sense directly linked to the brain’s emotion and memory centers. The aroma of baking bread can trigger strong, happy memories, transporting us back to cozy moments.

Baking itself is also therapeutic. Kneading dough requires focus, helping to clear the mind and reduce stress, much like meditation.

Have you noticed the inviting smell outside a bakery doesn’t always match the bread inside? Many bakeries use special scent diffusers to attract customers. Freshly baked bread smells best when warm, as ingredients like butter blend perfectly with baked scents. That’s why bakeries baking on-site smell the best.

Scent marketing is now widely used—from bakeries to malls—to create welcoming atmospheres and build brand loyalty. Surveys show pleasant scents significantly improve mood.

Beyond marketing, bread scent touches our longing for “home” and comfort. Sharing homemade baked goods brings joy and connection.

In our busy lives, the simple pleasure of fresh bread is a small but real comfort. Next time you pass a bakery, let the warm smell guide you inside. Enjoy the moment, and treat yourself to a taste of happiness.

Bakery China 2026 will continue to share more industry professional content with you, so please stay tuned!

Bakery China 2026, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China 2026 is the Asia Pacific’s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry. It is the first-choice trade fair to enter China’s bakery market.

The 2026 ASEAN International Bakery Exhibition (Bakery ASEAN) is a premier trade event focusing on the bakery and related industries in ASEAN and global markets. The resources of the full industrial chain from the local and the international of Bakery China are converged here.

Bakery ASEAN 2026 will be held on August 27-29 at JIExpo (Jakarta, Indonesia), co-located with renowned We Pack Indonesia, Cafe Show Indonesia held by Reed Exhibitions Group. Altogether, the shows will be covering 20,000 square meters, expecting more than 500 exhibitors and 50,000 professional buyers including distributors, imports and exports, manufacturers, chain stores, supermarkets, convenient stores, hotels and cafes, etc. from not only the ASEAN but also the rest of the world.

(Source: Global Baking Guide)