Bakery China Autumn & China Home Baking Show 2025 & Bakery China Summit 2025 will be held on October 17-19 in Wuhan, China

Organizers: China Association of Bakery and Confectionery Industry & Bakery China Exhibitions Co., Ltd.

Date: October 17-19, 2025

Venue: Wuhan International Expo Center

Organized by China Association of Bakery and Confectionery Industry（CABCI） and Bakery China Exhibitions Co., Ltd., 10th Bakery China Autumn, 8th China Home Baking Show, and 5th Bakery China Summit will be held concurrently  from October 17 to 19, 2025, at the Wuhan International Expo Center.

The year 2025 marks a monumental milestone—the 10th anniversary of Bakery China Autumn. Over the past decade, the exhibition has grown in resonated with the industry, witnessing the overall high-quality development across China's bakery sector—from product innovation and technological advancement to channel expansion and market penetration. Starting from scratch, Bakery China Autumn has earned the prestigious “China International” title granted by the Ministry of Commerce，PRC, and has become the largest professional baking trade show in the second half of the year, attracting participants from more than 50 countries worldwide. Each edition of the exhibition embodies the wisdom, passion, and dedication of countless industry partners. Every participant has played an essential role in this decade-long journey, and we deeply cherish and gratitude for every moment of growing together with the industry. Looking forward, Bakery China Autumn will continue to uphold its mission to “Lead the Industry, Serve the Sector, and Empower Businesses.” We will innovate exhibition models, enhance service value, and join hands with baking professionals worldwide to write a remarkable new chapter for the next decade!

As the largest trade event in the baking industry in the second half of the year, Bakery China continues to lead the sector in “broadening channels and deepening connections,” tapping into new growth potential and stimulating regional economic vitality. We remain committed to driving innovation and high-quality development across the industry. Through our integrated six-in-one experiential model—Exhibition, Conference, Competition, Show, Market, and Festival—we are creating an autumn carnival for the industry that combines business matching, knowledge sharing, technical exchange, and consumer engagement. Notably,Bakery China, this year's edition, will for the first time collaborate with local government authorities to co-organize the "Wuhan Baking Month" . By extending the influence of Bakery China into a city-wide immersive cultural experience, we are expanding the brand’s impact in both time and space, contributing the industry’s wisdom and strength to boost consumption upgrading and industrial innovation.

On this special occasion of our 10th anniversary, we warmly invite you to join us again in Wuhan from October 17 to 19, 2025, to celebrate this remarkable milestone, share in the brilliance of the industry, and together compose a triumphant new chapter in our journey!

Domestic Market Exploration and New Consumer Growth

As an influential exhibition platform in China's bakery and confectionery industry, Bakery China has consistently aimed to motivate the development of the national baking industry and response the country’s “internal circulation” strategy. From a strategic point of view , we guide enterprises across the industrial chain to use Wuhan as a hub for expanding into and stimulating the central and western markets, unlocking their growth potential. By facilitating nationwide connections, we enable the organic integration of industry resources and regional consumption strengths. This effort promotes clustered development across diverse business formats in regions, including bakery and confectionery manufacturing, private and home baking, seasonal and wedding baking souvenirs ,, chain store franchising, bakery+ e-commerce, bakery-beverage crossover segments, and baking entrepreneurship. These initiatives lay a solid foundation for the sustained and healthy growth of the baking industry in central China and broader domestic markets.

The exhibition is expected to attract over 600 high-quality enterprises from across the bakery supply chain, showcasing a comprehensive range of domestic and international products and services including commercial and home baking ingredients, ovens and other equipment, production lines, molds & utensils, packaging, store design and display, training programs, e-platforms, and business consulting. It will also draw more than 100,000 professional visits, including representatives from China’s Top 100 bakery chains, leading baked goods manufacturers, and distinguished distributors.

Bakery China Autumn and the China Home Baking Show will continue to serve as a barometer and resource hub for the industry. By innovating exhibition formats and enhancing interaction between supply and demand, we will cooperate with enterprises to explore new opportunities in the domestic market and inject fresh momentum into the high-quality development of China's baking industry.

Ten Key Themes for an Immersive Experimential Industry Trends

By the booming bakery market in China, a growing number of young people are turning their passion into careers, building distinctive bakery brands with craftsmanship and creativity. To uncover emerging talents and drive innovation in the Chinese baking industry, The 1st "Aizhen Cup" Bakery Owner-Principal Entrepreneurship Competition has been launched.The competition is guided by the CABCI, organized by Bakery China Exhibitions Co., Ltd., exclusively sponsored by Riches, with special support from Han Baking, Lam Soon, and Shanghai Xin Rong, and Bakery Professional magazine.

With the theme “My Bakery, My City”, this competition encourages participants to interpret regional cultural characteristics through their creations and showcase their unique brand identity. We provide aspiring bakery founders with a comprehensive support system—combining a stage to showcase their talent and resources to empower their growth—to help them transition from artisan craftsmanship to brand-oriented operations, achieving sustainable entrepreneurship.

Over the past three months since its launch, the competition has received inquiries and applications from more than 300 outstanding brands. After a rigorous selection process, nearly 100 brands have successfully stood out.

Mark your calendars for October 17–19—the stage is set for an exceptional final round! We have gathered renowned experts from the baking industry, culinary world, business sector, investment community, and academia to form a professional judging panel. They will provide live scoring and expert feedback, offering unwavering support to stimulate the entrepreneurial dreams of bakery founders!

China Bakery Summit 2025: Building a Premier Knowledge-Sharing Platform, Driving Deep Integration of Industry, Academia, Research and Application.

Since the inception of the Bakery China Summit , it has been committed to its mission of“establishing a high-level knowledge-sharing platform and driving deep integration of industry, academia, research, and application.” Dedicated to providing a premier exchange venue for cutting-edge insights, strategic perspectives, and practical expertise, the summit has over the past five years consistently focused on industry transformation and innovation. Each edition brings together authoritative experts from across the bakery supply chain, renowned business leaders, technical pioneers, cross-sector innovators, and successful breakout brand creators. The speaker lineup covers a wide spectrum of fields including food science, nutrition and health, consumer trends, supply chain management, digital transformation, capital operation, and sustainable development. This ensures the agenda possesses both industry depth and interdisciplinary breadth, truly reflecting the summit’s guiding principle of “applying a global vision to address China’s challenges and leveraging innovative energy to drive industrial upgrading.”

Building on the high standards and quality of previous editions, this year's Summit deepens its focus on the theme of "Reshape & Connect", responding to the intrinsic needs of industrial transformation and upgrading in the new era. It aims to promote a more open, collaborative, and sustainable ecological value chain within the baking industry. The Summit features one main forum and six parallel forums, covering key industry topics such as pre-made bakery, healthy bakery products, store operational efficiency, regional market expansion, innovative marketing models, and advanced chocolate processing. Through case studies, trend releases, round-table dialogues, and interactive sessions, the Summit provides participants with practical insights to accurately grasp market dynamics, access innovative resources, and address development challenges. Bakery China Summit continues to grow in resonated with the industry and the times, supporting enterprises in seizing opportunities and fostering collaboration within the new landscape. It immerses new vitality into the high-quality development and global competitiveness of China's bakery sector.

The agenda for the Bakery China Summit 2025 is now available. Scan the QR code to secure your spot now!

"Finding Bread Friends" Bakery China Bread & Coffee Festival is one of the flagship events of Bakery China Autumn. This year's festival will continue its “market + interaction + experience”format, creating an immersive bakery-themed environment that integrates product displays, brand promotion, consumer engagement, and cultural exchange. The market area will bring together high-quality brands and independent  Owner-Principal shops from across Central China and beyond,  baked goods, pastry creations, specialty coffee, ice cream, light meals, and baking education. Participants will include  emerging new-age brands and creative studios that have risen to prominence recently. Through this  gathering, visitors will not only have the chance to taste regionally distinctive and innovative products, but also engage directly with brand founders, deeply experiencing the diverse vitality and creative energy of China’s burgeoning baking culture.

What’s particularly noteworthy is that this year’s "Finding Bread Friends" Bakery China Bread & Coffee Festival will closely align and interact with The 1st "Aizhen Cup" Bakery Owner-Principal Entrepreneurship Competition. The market zone will specifically feature a “Competition Brands Exhibition Area,” providing participating brands with valuable exposure to both consumers and professional buyers, along with opportunities for product sampling and feedback.

The "Finding Bread Friends" BakeryChina Bread & Coffee Festival will also serve as a key component of the "Wuhan Baking Month"—a flagship citywide initiative launched in collaboration with local government partners to extend the impact of the exhibition beyond the venue. By transforming global trade connections inside the exhibition halls into an immersive city-wide baking culture experience, this open and dynamic event aims to connect more industry partners, consumers, and entrepreneurs, collectively elevating the ecosystem and value of China’s baking industry.

The 9th Bakery China Prepared Bakery Festival & Douyin(Tiktok) E-Commerce Bakery Festival 2025: End-to-End Innovation & Growth from Production to Consumption. 

As one of the fastest-growing and most innovative segments in the baking industry in recent years, pre-made bakery is fundamentally reshaping supply chain efficiency, product formats, and consumption scenarios. Since first introducing and promoting this category in 2022, Bakery China has consistently facilitated industrial awareness and resource connections through dedicated exhibition zones, summit forums, targeted matchmaking, and consumer festivals. This year's exhibition will further expand the Prepared Bakery Zone, which is expected to host over 100 companies specializing in fillings, frozen dough, pre-baked products, finished solutions, and supporting equipment. The zone will collectively showcase the latest products, technologies, and business models in prepared bakery, offering professional buyers a one-stop sourcing and collaboration platform.

This year's exhibition will partner with Douyin E-commerce to co-create the “2nd Douyin E-commerce Bakery Festival 2025,” providing exhibiting brands with full-cycle marketing empowerment—from online exposure and inspiring consumer interest to offline experiences and instant sales. To date, 28 highly popular bakery stores on Douyin have confirmed their participation. These brands not only boast strong online popularity and sales performance but will also immerse the event with robust consumer appeal and market insights, further strengthening the closed loop from “exhibition to content to transaction.”During the first Douyin E-commerce Bakery Festival, the bakery category achieved 2.29 million exposures on leader board matrices, nearly ¥60 million in transaction value, and over 1 million orders.

Tapping into Trends of the Era — Bakery China actively navigates and leads the industry through evolving consumption patterns and channel innovations, while demonstrating its steadfast commitment to helping businesses unlock new growth markets and build lasting brand influence.

The 3rd Match-Making to Supermarkets' Decision-Makers 2025 : Deconstruction, Remodeling, Integration & Upgrading.

The rapid expansion of supermarket  bakery channels is profoundly reshaping the ecosystem of China’s baking industry. Not only has it opened up a stable and substantial incremental market for traditional bakery products, but it is also driving comprehensive, multi-level integration and innovation across the supply chain through its distinctive channel advantages. By embedding bakery products into high-frequency daily consumption scenarios, supermarket bakeries significantly enhance the convenience and accessibility of baked goods. This expansion has broadened the application of bakery products across diverse occasions such as breakfast, meal replacement, family snacks, and social sharing—reaching a wider range of age groups and consumer segments, and laying a solid foundation for sustained industry growth.

Since its launch in 2024, Match-Making to Supermarkets' Decision-Makers has invited senior bakery channel buyers and product development executives from Yonghui, Metro, Lawson, Tramy Group, Rainbow, Lotus Supercenter, B.U.T., Dennis and Ole’ (under CR Vanguard) to source products on-site. We believe that by creating such a high-trust, high-efficiency, and high-impact business matching environment, we can not only help baking companies quickly access supermarket channels and expand market coverage, but also provide retail enterprises with a continuous stream of high-quality products and innovative ideas, achieving true two-way collaboration between retail channels and the bakery supply chain.

New China-Chic in Baking — Where Tradition Meets Tomorrow, and Fusion Brings Us Closer!

this year, Bakery China will continue to center around the theme “New China-Chic in Baking,” joining hands with partners to present a series of featured events including "Kingdom Cup" the 3rd National Bakery and Pastry Group Competition, Bakery China Annual Gift Collection, and Bakery China Travel Companion — a special exhibit on travel souvenirs. Together, these initiatives form an innovative ecosystem integrating competition, exhibition, and business engagement, showcasing the vibrant blend of traditional Chinese baking culture and modern consumer innovation. These efforts are designed to help the industry uncover cultural value, shape new brand narratives, and explore opportunities in the China-chic market—driving the transformation from “traditional baking” to “cultural baking,” and writing a new chapter in the modernization, internationalization, and rejuvenation of China’s traditional bakery delicacies.

"Kingdom Cup" the 3rd National Bakery and Pastry Group Competition, guided by the theme “Regional Flavors, New Expression of China-Chic,” will bring together time-honored brands, emerging labels, and regional representatives from across the country to showcase modern interpretations of traditional pastries—including Suzhou-style, Cantonese-style, Peking-style, Yunnan-style, and Sichuan-style varieties. The competition emphasizes not only the inheritance of technique and authenticity of flavor, but also encourages participating companies to integrate contemporary Chinese aesthetics and youth-oriented storytelling into product design, ingredient use, packaging visuals, and cultural narrative. This effort aims to elevate local specialty pastries from mere “snacks” into meaningful “cultural symbols,” achieving a value transition from souvenir gifts to cultural-tourism commodities.

Bakery China Annual Gift Collection focuses on “Seasonal China-Chic,” built around traditional Chinese festivals such as the Mid-Autumn Festival, Spring Festival, and Dragon Boat Festival. It creates a display and sourcing platform that integrates seasonal bakery products, gift box packaging design, and brand marketing concepts. The event will collaborate with leading brands and innovative studios to launch a series of China-chic gift collections that incorporate intangible cultural heritage elements, regional symbols, and modern lifestyles. Aimed at meeting consumers’ growing cultural and aesthetic expectations for festive gifts, it offers baking enterprises a one-stop holiday market solution—from product development to scenario-based marketing.

Concurrently,  a special exhibits on travel souvenirs — centers around the theme “Regional Treasures, China-Chic on the Move,”in Bakery China deeply integrating specialty baked foods from renowned tourist destinations across China with local cultural elements. On display will be not only traditional forms such as pastries, rice cakes, and biscuits, but also innovative “landmark bakery souvenirs” that base on regional ingredients, traditional techniques, and modern health trends. This zone is designed to provide scenic areas, hotels, cultural souvenir shops, and online specialty channels with culturally compelling and differentiated product options. It aims to help baking enterprises tap into the rapidly recovering cultural tourism market, enabling brands to expand beyond their home cities, reach broader provinces, and gain wider recognition.

Bakery China has consistently deepened its “Bakery+” cross-border integration strategy, with a focused expansion into collaborative growth opportunities between the baking, coffee, and tea beverage industries. Through the carefully designed 3rd Future Coffee & Trendy Drink Menu Competition and the 2025 BKRC International Champions Invitational, the exhibition aims to empower bakery product innovation and expand usage scenarios via the “beverage bar economy,” injecting new vitality and opening up new growth opportunities for the industry.

Future Brew: Coffee Mixology Championship 2025, under the theme “Creative Symbiosis of Food and Drink,” will focus on innovative pairings and integrated menu design combining coffee, modern tea beverages, and baked goods. The competition invites participants from specialty coffee shops, tea brands, bakeries, and cross-industry teams, aiming to discover integrated “bakery + beverage” menu solutions that excel in flavor balance, market potential, and aesthetic presentation. It aims to provide practitioners with highly actionable product inspiration and business model references.

Held concurrently, the 2025 BKRC International Champions Invitational is dedicated to building a high-level, international platform for competition and exchange, gathering top talents from around the world in coffee brewing, latte art, baking, and pastry craftsmanship. The event not only showcases professional skills and innovative concepts but also emphasizes the integration of “beverages and food” in product design, promoting deeper synergy between coffee, tea drinks, and bakery in product development, consumer experience, and brand building.

These two competitions are not only platforms for technical excellence but also serve as catalysts for industry integration. They will highlight the collaborative value of coffee, tea beverages, and bakery across product, scenario, and commercial dimensions.

Small in Size, Big on Impact — The Nut Revolution in Baking.

Nuts have long been one of the essential ingredients in baked goods. In recent years, fueled by consumption premiumization and growing health consciousness, they have become a key element driving product innovation in the baking industry. From pecans and almonds to macadamia nuts and pistachios, nuts are widely incorporated into bread, pastries, cookies, snack bars, and souvenir products—thanks to their nutritional value, distinctive aroma and texture, and versatile sensory appeal—resulting in numerous hit products in the market.

this year, Bakery China will join hands with the Guangdong Nut Association to co-organize the Guangdong Nut Association Pavilion and a dedicated forum titled “Nuts for Vitality, Naturally Delicious! — Innovation Application and Flavor Exploration of Nuts in Baked Goods”. The event will deep dive into the innovative use and new market opportunities of nut ingredients in the baking industry, offering comprehensive support for upstream and downstream enterprises in product development, technical solutions, and trend insight.

China Bakery Chain & Franchise Zone — Making Entrepreneurship Easier, Operations Smoother.

Amid multi-tiered consumption trends and increasing market segmentation, chain expansion, branding, and standardization have become critical developments in China’s baking industry. this year, Bakery China will once again carefully build up the “China Bakery Chain & Franchise Zone,” addressing the core needs of entrepreneurs and investors. Guided by the mission of “Making Entrepreneurship Easier, Operations Smoother,” the zone will systematically showcase a selection of market-proven, established brands and high-quality projects, offering one-stop support in investment, site selection, brand matching, and startup assistance. “Opening a successful store” remains a central pursuit for baking professionals—a goal requiring continuous learning and exploration. Through the China Bakery Chain & Franchise Zone, we aim to empower every entrepreneur to launch efficiently and steadily, and collectively advance the industry toward greater professionalism, scale, and sustainability. In autumn 2025, we welcome you to Wuhan—to discover brands, meet partners, and open your dream store.

Explore More Featured Events On Site

Beyond these featured theme events, the exhibition will also host a variety of specialized sessions focusing on AI, digitalization, e-commerce, and other niche sectors. Through live demonstrations and immersive experiences, these activities will provide in-depth interpretation of emerging trends within these fields and help decode new growth opportunities for enterprises.

iBakeryChina: An Online Collaboration Ecosystem for the Entire Baking Industry Chain

Bakery China’s end-to-end digital service platform—iBakeryChina—is a continuously optimized ecosystem designed for the baking industry, integrating functions such as trade matching, industrial innovation, knowledge exchange, trend insight, and exhibition services. As a comprehensive online collaboration hub spanning the entire industry chain, it currently hosts nearly 4,000 suppliers, attracts over 500,000 targeted buyer users, and lists tens of thousands of SKUs, providing precise digital innovation solutions for baking enterprises and professionals.

iBakeryChina is not merely a complement to our offline exhibitions—it represents a new digital infrastructure for industry circulation. Bakery China continues to enhance its intelligent algorithms, strengthen mobile functionality, and deepen supply chain services, building tighter online-offline integration with its exhibitions and events to create a year-round digital ecosystem for the baking industry. We are committed to supporting China’s baking sector through these digital initiatives, paving the way toward a more efficient, intelligent, and interconnected future.

10th Bakery China Autumn, 8th China Home Baking Show and 5th Bakery China Summit—together forming a “Two-Expo-One-Summit” event—are not merely an industry gathering, but a profound practice in industrial advancement and market exploration. With strategic perspective, broad vision, and in-depth planning, we continue to drive endogenous and vertical growth within the baking sector. Through innovative scenarios that activate consumer potential, high-level forums that lead ideological transformation, and competitions and exhibitions that facilitate dual upgrades in talent and products, we are fully empowering China’s baking industry to enter a new phase of high-quality and sustainable development. Join us in Wuhan from October 17 to 19 2025 to explore new opportunities and shape a new chapter together!