In recent years, with the growing awareness of healthy eating, China's bakery industry has been undergoing profound transformation. Traditional high-sugar, high-fat baked goods are gradually losing favor, while products labeled as low-sugar, low-fat and high-fiber are becoming market favorites. This shift not only reflects consumers' heightened health consciousness but also presents new development opportunities for the industry. According to a latest report from China Research Puhua Institute, China's bakery market is expected to exceed 350 billion yuan by 2030, maintaining a high compound annual growth rate. Bakery China provides you with the latest information.

The upgrading of market demand is reshaping the industry landscape. Younger consumers are replacing middle-aged and elderly groups as the main buyers, with their requirements shifting from mere taste and satiety to greater emphasis on health attributes and nutritional value. To meet this demand, companies have significantly increased R&D investment, launching a series of healthier products including whole wheat bread, low-sugar cookies and gluten-free pastries. Technological innovation has become a key driver of industry upgrading, with advanced technologies and ingredients like smart production lines and new sweeteners not only improving product quality but also better satisfying consumers' pursuit of healthy food.

Market segmentation shows distinctive characteristics across different categories. The bread market focuses on healthy products like whole wheat and low-sugar options; the cake category emphasizes innovative designs and customization services; while the cookie market develops low-sugar sandwich snacks and other leisure products. This diversified development has enriched market supply and provided consumers with more choices.

Policy support has provided strong backing for industry development. In recent years, regulators have strengthened qualification reviews and safety management of bakery manufacturers, while encouraging technological innovation through financial subsidies and tax incentives. These measures have ensured product quality and safety while enhancing the overall competitiveness of the industry.

The diversification of sales channels represents another notable trend. While physical stores remain important with their advantages of direct product display and immediate service, online e-commerce platforms are gaining increasing popularity due to their convenience and price transparency. The rise of emerging channels like social media and live-streaming commerce has provided companies with more direct product presentation and sales opportunities, with online sales proportion expected to continue growing in the next five years.

The current competitive landscape features diversified players, including traditional large enterprises dominating market share with brand and channel advantages, as well as emerging domestic and international brands rapidly growing through product innovation and marketing strategies. Looking ahead, health-oriented and personalized products will become industry themes. Companies will continue to increase investment in healthy product development while meeting personalized demand through customization services. Technological innovation will keep advancing, and the deep integration of online and offline channels will become an important development trend. In this process, companies that can accurately grasp consumption trends and maintain continuous innovation will gain greater development space.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific‘s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.

To enter China, the most promising bakery market, must visit Bakery China 2025 on May 19-22, 2025 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

Source：cnfood