On April 16, Liuliu Orchard Group Co., Ltd. submitted its IPO application to the Hong Kong Stock Exchange, with CITIC Securities and Guoyuan International as joint sponsors.

As a leader in China’s fruit snack industry, Liuliu Orchard specializes in plum-based products, promoting the cultural and health benefits of green plums. Under its "Plum+" product strategy, the company offers a diverse range of snacks, from traditional dried plums to innovative items like plum jelly and soft candies. If you are interested in plum-like snacks, then Bakery China will be your best choice.

Since launching its flagship brand in 2001, Liuliu Orchard has dominated the market. According to Frost & Sullivan, the company ranked first in China’s fruit snack sector in 2024 with a 4.9% market share. Its disruptive plum jelly, made with proprietary green plum pulp, captured 45.7% of the natural jelly market. Additionally, it leads the plum snack category with a 7.0% share, maintaining the top spot in both green plum and prune snacks from 2021 to 2024.

Plum products, rich in digestive aids, organic acids, and antioxidants, align with growing health trends. China’s plum snack market grew from RMB 5.1 billion in 2020 to RMB 9.1 billion in 2024 (15.5% CAGR) and is projected to reach RMB 17 billion by 2029.

Liuliu Orchard’s product portfolio includes dried plums (e.g., Snow Plum and Green Plum), prune snacks, plum jelly, and new additions like plum extract soft candies. Plum jelly sales surged from RMB 230 million in 2022 to RMB 410 million in 2024.

The company’s nationwide distribution network spans 34 provinces with 1,396 distributors, alongside e-commerce and livestream sales. Overseas expansion targets Japan, South Korea, and Southeast Asia.

Financially, revenue rose from RMB 1.174 billion in 2022 to RMB 1.616 billion in 2024, with net profit doubling to RMB 148 million. The IPO proceeds will fund capacity expansion, brand promotion, R&D, and global market entry.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific‘s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.

To enter China, the most promising bakery market, must visit Bakery China 2025 on May 19-22, 2025 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

Source：FoodTalks