This is a unique city because of its all-embracing tolerance of cultures.
This is an impressive city because of its many sites of historical interest.
This is a vigorous city because of its flourishing economy.
Today, the city draws the attention from all over the world. This city is Shanghai.

Shanghai, known as “Hu” or “Shen” in short, lies on the west bank of the Pacific and the east coast of the Asian continent and halfway along China’s coastline, with an area of 6, It enjoys four distinct seasons, abundant sunshine and rainfall.

Shanghai became a town in 1292, when the central government in the Yuan Dynasty established Shanghai County. It was once the largest economic center in the Far East. Today, Shanghai’s economy and society have undergone historic changes. It is striding toward an international economic, financial, trade and shipping center.

Shanghai, is a melting pot with all-embracing tolerance of cultures and a fascinating metropolis blending dynamic fashion and graceful nostalgia. Just like someone has said that, it is where old people can cherish their memory of the past and young people can find fashion to follow, foreigners feel very Chinese and Chinese feel very foreign, which is indeed the true essence of Shanghai culture.

Historical attractions, unique geographical location, attractive culture, diverse cuisine, fashion-forward shopping, fascinating nightlife, world-class hotels, convenient transportation, home to many international corporations and business hub of Asia – Shanghai has got the lot. No wonder people view Shanghai as one of the most vibrant and colorful cities in the world. It is the favorite destination for your next events.

Pudong, the Oriental Pearl, Rises in a Dynamic Shanghai

Shanghai Pudong New Area situates at the middle position of China’s coastal areas along the bank of the Huangpu River, facing the Pacific and East Asian Region and backed up by the Yangtze River Delta with rich resources and talents.

Since developing and opening up on April 18, 1990, Pudong has made amazing changes. It increasingly becomes into an international economic, financial, trade and shipping center to stand for Shanghai, an industrial base in emerging high-tech and modern industries, an economic growth point of Shanghai. Today Pudong is praised as a gate to enter into the mainland market, a bridge to link both China and world economy based on its unique advantages in graphic location, transportation, human resources and industries, as well as the sound social and business environment.

For more information, please visit:

The Official Shanghai Travel website

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Important Notice

Dear Exhibitors, Visitors and Partners,

The 23rd Bakery China (planned to be held on July 21-24, 2020) is re-scheduled to April 27-30, 2021.

We sincerely apologize for the inconvenience caused by postponement. Should you have any inquiry, please feel free to contact us: +86(0)10-8219 1892.

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