The 2026 ASEAN International Bakery Exhibition (Bakery ASEAN) is a premier trade event focusing on the bakery and related industries in ASEAN and global markets. The resources of the full industrial chain from the local and the international of Bakery China are converged here.

Bakery ASEAN 2026 will be held on Augst 27-29 at JIExpo (Jakarta, Indonesia), co-located with renowned We Pack Indonesia, Cafe Show Indonesia held by Reed Exhibitions Group. Altogether, the shows will be covering 20,000 square meters, expecting more than 500 exhibitors and 50,000 professional buyers including distributors, imports and exports, manufacturers, chain stores, supermarkets, convenient stores, hotel and cafes, etc. from not only the ASEAN but also the rest of the world.

Rationale for Selecting Indonesia
Robust Market Demand and Significant Growth Potential
As one of the largest economies in Southeast Asia, Indonesia’s bakery industry maintains a strong growth trajectory. According to data from Euromonitor International, the total retail sales of baked goods in Indonesia reached 58.3 trillion Indonesian rupiahs in 2023, representing a year-on-year increase of 29% and a compound annual growth rate (CAGR) of 5%. Projections indicate that the CAGR will remain at 8% by 2028, with total sales expected to exceed 84.4 trillion Indonesian rupiahs, underscoring substantial market potential. Prominent bakery brands such as Aoka, Dali, and Panpan have already established a presence in Indonesia, deeply cultivating the local baked goods consumption market.

Integration of Global Premium Resources and Interconnection with ASEAN and Indonesian Markets
As a leading international baking exhibition with global scale and influence, Bakery China has long accumulated extensive resources across the ASEAN region—including Indonesia—such as industry buyers, media outlets, and trade associations. The China-ASEAN Baking Industry Seminar, held in Indonesia in October 2025, fostered sound collaborative relationships with key local stakeholders, including industry associations, import-export agents/distributors, chain store operators, and food production enterprises. This event serves as a new starting point for all parties to forge closer partnerships and pursue win-win outcomes.

Alignment with National Strategies and Strong Support from Government and Industry
The exhibition actively responds to the China-ASEAN cooperation strategy and has garnered support from governments and industry associations across participating countries.

Jakarta: A Strategic Hub Connecting ASEAN’s Bakery Market
As Indonesia’s political, economic, and commercial hub, Jakarta is not only a globally recognized emerging market but also one of the most dynamic metropolises in ASEAN. Endowed with a large population base, a well-developed industrial chain, and an extensive transportation network, Jakarta possesses inherent advantages for radiating influence across the entire ASEAN market. In recent years, Indonesia’s degree of internationalization has continued to improve, and its global influence has been steadily rising year by year.