Bakery ASEAN builds on the full value chain and global industry resources of Bakery China — the world's largest professional bakery trade show, founded in 1997 — to create a trade platform for the bakery and related industries, focused on ASEAN and global markets.
Bakery ASEAN 2027 will be held from 26 to 28 August 2027 at Jakarta International Expo (JIExpo), Indonesia. Spread over nearly 20,000 sqm, it is expected to attract close to 50,000 visits across ASEAN and around the world, including distributors, agents, manufacturers, chain stores, convenience stores and hotel and retail channels.

Rationale for Selecting Indonesia
Robust Market Demand and Significant Growth Potential
As one of the largest economies in Southeast Asia, Indonesia’s bakery industry maintains a strong growth trajectory. According to data from Euromonitor International, the total retail sales of baked goods in Indonesia reached 58.3 trillion Indonesian rupiahs in 2023, representing a year-on-year increase of 29% and a compound annual growth rate (CAGR) of 5%. Projections indicate that the CAGR will remain at 8% by 2028, with total sales expected to exceed 84.4 trillion Indonesian rupiahs, underscoring substantial market potential. Prominent bakery brands such as Aoka, Dali, and Panpan have already established a presence in Indonesia, deeply cultivating the local baked goods consumption market.

Integration of Global Premium Resources and Interconnection with ASEAN and Indonesian Markets
As a leading international baking exhibition with global scale and influence, Bakery China has long accumulated extensive resources across the ASEAN region—including Indonesia—such as industry buyers, media outlets, and trade associations. The China-ASEAN Baking Industry Seminar, held in Indonesia in October 2025, fostered sound collaborative relationships with key local stakeholders, including industry associations, import-export agents/distributors, chain store operators, and food production enterprises. This event serves as a new starting point for all parties to forge closer partnerships and pursue win-win outcomes.

Alignment with National Strategies and Strong Support from Government and Industry
The exhibition actively responds to the China-ASEAN cooperation strategy and has garnered support from governments and industry associations across participating countries.

Jakarta: A Strategic Hub Connecting ASEAN’s Bakery Market
As Indonesia’s political, economic, and commercial hub, Jakarta is not only a globally recognized emerging market but also one of the most dynamic metropolises in ASEAN. Endowed with a large population base, a well-developed industrial chain, and an extensive transportation network, Jakarta possesses inherent advantages for radiating influence across the entire ASEAN market. In recent years, Indonesia’s degree of internationalization has continued to improve, and its global influence has been steadily rising year by year.