Fresh Snack China is Concurrently and Co-located held with Bakery China @May 17-20 2027, Shanghai

Fresh Snack China 2027 is Concurrently and Co-located held with Bakery China 2027 on 17–20 May at the National Exhibition and Convention Center (Shanghai). Bakery China — A World's largest Asia Pacific's leading event— spanning more than 330,000 sqm with 400,000 professional visitors from over 140 countries and regions.

Concurrently, Fresh Snack China 2027 covers nearly 20,000 sqm, with more than 400 exhibitors from across the entire fresh-snack supply chain.

The show draws on the same trade buyer base — senior procurement decision-makers from supermarkets, convenience stores, fresh-snack chains and foodservice operators, and professional buyers. Make the trend of fresh snack into a workable, profitable and replicable supply chain.

Ⅰ. Why Fresh Snacks Need Their Own Show?

According to research estimates, China's fresh-snack market has grown from less than RMB 5 billion in 2020 to around RMB 18 billion in 2025, a compound annual growth rate of more than 40%, with a projected rise to RMB 45 billion in 2026. The 2026 Fresh Snack Market Blue Book, jointly released by Bakery China and Gaoyan Technology, shows that fresh-snack stores now cover all 6 core categories — bakery, nuts, dried fruit, meat snacks, prepared foods and beverages — using a "broad categories, narrow assortments" structure that precisely meets demand for one-stop snack shopping. The supply side, however, has clear gaps: 48.7% of short-shelf-life bakery SKUs and 48.1% of fresh beverages and chilled desserts carry a "fresh" label, while the same figure is below 15% for nuts, meat snacks and dried fruit. Demand is not what the sector lacks — what it lacks is a complete supply chain running from ingredients and contract manufacturing through equipment to in-store format conversion.

Ⅱ. The Advantage: A World-Leading Buyer Base

The buyer profile at Bakery China 2027 extends well beyond traditional bakery chains and patisseries to include a large number of mid- to senior-level decision-makers from supermarkets and hypermarkets, convenience stores, fresh-snack stores and foodservice operators. They come to Bakery China for bakery — but their sourcing lists also include snacks, beverages, fresh prepared foods and store equipment. Exhibitors at Fresh Snack China therefore meet not an audience that needs educating from scratch, but professional buyers who are already on site, already holding procurement budgets, and already looking for short-shelf-life and fresh-snack products. Within a single show and a single venue, the same exhibitors can reach purchasing decision-makers across four channels — traditional bakery, supermarket and convenience retail, fresh-snack specialists, and foodservice — a density of buyers that no single-category exhibition can match.

Ⅲ. Exhibition Structure: Six Categories, from Factory to Shelf

Fresh Snack China 2027 is built around the 6 core categories of Bakery, Nuts and Dried Fruit, Beverages, Ingredients and Clean-Label Solutions, Production Equipment, Short-Shelf-Life Packaging and Store Solutions defined in the 2026 Fresh Snack Market Blue Book, complemented by supply-chain service zones, to form a complete exhibition structure.

IV. Content Profile: Exhibition + Competition + Conference + Matchmaking + Workshops + Report + Study Tour

Fresh Snack China 2027 continues and substantially upgrades the fresh-snack series events of Bakery China Autumn 2026, covering 7 contents: Exhibition, Fresh Snack Innovation Awards, Fresh Snack China Summit, Supermarket and Fresh-Snack Decision-Maker Sourcing Meetings, Fresh Snacks Revamp Practical Workshop for the Bakery Industry, Industry Report, Study Tour.

2027 Exhibition Schedule