⭐Innovative Chinese Bakery Fillings Preview @8.27-29 JIE Bakery ASEAN 2027⭐
August 27–29, Bakery China ASEAN 2026 will open in Jakarta, Indonesia. In this edition of Debut Express, we spotlight seven filling companies and see what new filling products they will bring to the Indonesia show. (Companies listed in no particular order.)
Shunnam Foods: Multi-Category Fillings — Low-Sugar & Gold Label Lead the Way
Shunnam Foods presents a diverse product range spanning lotus paste, red bean paste, fruit fillings, nut fillings, and more — running two core series in parallel: Low-Sugar and Gold Label.
Three red bean fillings form a gradient matrix: the Low-Sugar version replaces white sugar with maltitol, meeting national "low sugar, low fat" standards; the Lightly Sweet version offers moderate sweetness with a 50:50 paste-to-whole-bean ratio balancing mouthfeel and health; the Original Whole Bean version delivers nearly 100% intact whole red beans — each bean plump, fragrant, and tender.
The Native Pineapple Filling uses pure pineapple with no winter melon filler, boasting high fruit content. The Winter Melon Paste with Peach Gum & Osmanthus incorporates the wellness ingredient peach gum into the filling — soft, glutinous, and fragrantly sweet. The Low-Sugar Salted Egg Lava Filling features salted egg yolk blended with butter, delivering a rich lava texture even at room temperature.
Shunnam's signature products — over 70 years of inherited craftsmanship. Made with hand-selected Xiangtan "Cunsanlian" lotus seeds and premium peanut oil, with rigorously controlled cooking temperature and duration, yielding a lotus paste that is silky smooth with an intense lotus aroma.
Low-Sugar holds the health-conscious consumer; Gold Label holds the premium ground — Shunnam has built a complete product matrix for baking fillings.
Zhonghe Food: A Fresh Take on Traditional Fillings
Zhonghe Food brings a range of fillings that incorporate traditional Chinese ingredients such as aged tangerine peel and shredded ginger, endowing products with "food-medicine homology" health attributes.
Tangerine peel regulates qi, ginger warms the stomach, Chinese yam nourishes the spleen, mung bean clears heat — each filling embodies traditional Chinese wellness wisdom. The Low-Sugar Red Bean & Coix Seed Filling and Low-Sugar Red Bean Paste (Butter Flavor), among others, align with today's low-sugar consumption trend.
Tangerine peel and ginger wellness ingredients paired with a low-sugar health direction — Zhonghe has found a unique expression of health in traditional fillings.
KYO-NICHI TODAI: Pioneer of International Flavors
Kyo-Nichi Todai presents a diverse filling portfolio — from classic red bean to Hungarian mushroom sauce — displaying a distinctive "East-meets-West" character.
Three internationally flavored fillings precisely targeting the savory baking trend. The Mushroom Sauce delivers a rich umami aroma ideal for pizzas and pies; the Chickpea Purée blends lemon and black pepper for a refreshing palate, perfect for soft European bread fillings; the Potato Filling is a classic savory Western pairing.
Three representatives of the healthy direction — the Pumpkin Purée simultaneously claims "high-fiber, low-fat, low-sugar" across three key indicators; the Purple Rice & Glutinous Rice is rich in anthocyanins; the Tangerine Peel Hawthorn adds food-medicine homology attributes to baked products.
Flavor extensions built upon the classic red bean base — the Cocoa version adds chocolatey depth, the Rose version imparts floral notes, and the Low-Sugar version meets health demands.
From Hungarian Mushroom Sauce to Tangerine Peel Hawthorn Sauce — KYO-NICHI TODAI interprets a three-track parallel strategy of "Tradition + International + Health" through its filling portfolio.
Haobang: Low-GI and Popping Boba Innovation
Haobang brings a range of fillings with two standout highlights: low-GI health and popping boba innovation.
Two low-GI fillings — the Red Bean Filling uses rigorously selected red beans from the black soil region of Northeast China, scientifically slow-cooked to preserve nutrients. The Highland Barley Filling features the energy grain from the Qinghai-Tibet Plateau, with a GI-friendly profile and a satisfying natural grain texture you can actually chew.
The popping boba series represents Haobang's differentiated innovation — boba pearls burst in the mouth delivering a surprise texture, adding an element of fun and memorability to baked products.
The Custard Cream features a rich milky aroma with a fine, smooth texture and excellent bake stability. The Salad Dressing and European-Style Bread Sauce enrich the seasoning options available to bakery stores.
Low-GI health + popping boba fun + custard cream richness — Haobang has carved out its own differentiated position in the filling arena.
Luying: Low-Sugar Oil Bean Paste Specialist
Luying's core competitiveness lies in its low-sugar oil bean paste series — fine, smooth in texture, and intensely aromatic with natural bean fragrance.
The Low-Sugar series reduces sweetness while highlighting the original flavor of ingredients — intensely aromatic bean fragrance without being bland. The sugar-alcohol-infused sweet red beans undergo a 12-step processing method, delivering low sweetness with rich bean aroma, applicable across baking, cold beverages, frozen foods, milk tea, and many other industries.
Fine, smooth oil paste + low-sugar health — Luying has built a specialized reputation in the low-sugar filling segment.
Oubang Food: Full-Category Filling Coverage
Oubang Food brings a wide product range spanning paste fillings, fruit jams, sugar-infused beans, crispy fillings, dorayaki fillings, and more — a full-category filling supplier.
Over ten flavors of paste fillings with wide applicability — from mooncakes to breads to pastries.
A complete line of sucrose-free fillings, replacing sucrose with sugar alcohols to meet the sugar-control consumer trend.
Crispy-textured fillings for premium mooncakes and pastries — crisp on the outside, fragrant within, with distinct layers.
Paste fillings + sucrose-free + crispy fillings + sugar-infused beans + fruit jams — Oubang achieves full-category coverage of the filling product segment with its diverse portfolio.
Henan Huachuang: Mochi Filling Specialist
Henan Huachuang focuses on mochi fillings and sauce products — soft, glutinous, resilient, with excellent stretch performance.
Three mochi varieties with a soft, glutinous, QQ texture and outstanding stretch effect. Colored with natural pigments — no synthetic colorants — and featuring good baking stability without easy bursting. The Chocolate-Flavored Mochi Sauce delivers a fine, smooth mouthfeel with good spreadability, suitable for bread fillings and surface coating.
Soft, glutinous mochi + natural coloring — Huachuang has established its own identity in the mochi filling niche.
Shunnam's dual-track leadership, Kyo-Nichi's international flavors, Oubang's full-category coverage, Haobang's low-GI products, Zhonghe's wellness-inspired new expressions, Luying's low-sugar oil bean paste, and Huachuang's mochi fillings — the Indonesia show line-up of these seven filling companies reveals the multi-directional development of the filling category: toward health, toward fun, and toward internationalization. For bakery stores, a distinctive filling is the key weapon for product differentiation. In the next edition of Debut Express, we'll take you through what other categories have to offer at the Indonesia show.
August 27–29, Jakarta, Indonesia — See you there!
We sincerely invite you to Jakarta JIExpo for Bakery ASEAN 2026, exploring innovative filling solutions and unlocking Southeast Asian bakery market opportunities!





