1. Record-Breaking Scale and Influence

The 2026 edition will surpass 330,000 square meters, utilizing 13 halls at the National Exhibition and Convention Center (Shanghai). It will host over 2,200 exhibitors from more than 70 countries and regions, and is expected to welcome more than 400,000 visits from over 130 countries. This not only solidifies its position as the world's flagship baking industry event but also highlights the robust vitality of the Chinese market.

2. Deeper Internationalization: From "Bringing In" to "Going Global"
International enterprises and brands now account for over 20% of exhibitors. Alongside national pavilions from traditional baking powerhouses like Germany, Italy, and Japan, many brands from countries along the Belt and Road will also be present. Notably, overseas visitor pre-registrations have surged by 30% year-over-year, transforming the exhibition into a "super connector" for international brands entering China and Chinese brands expanding overseas.

Going Global: The organizer will launch the inaugural Bakery ASEAN in Jakarta, Indonesia, from August 27-29, 2026, extending China's baking momentum into the rapidly growing Southeast Asian market. At the main event, the first-ever Bakery Going Global Forum will be held, drawing significant attention.

3. "Premiere Economy" as a Core Engine
The exhibition deeply embodies the concept of the "Premiere Economy," with thousands of new products, technologies, and solutions expected to make their annual debut. Through initiatives like the Bakery China Innovation Product Award, the New Product Launch Week, and the release of an innovation handbook, the show aims to extend the "first-store, first-launch" concept back to the R&D and supply chain stages, creating a "fusion effect" of innovation.

4. Healthy Baking Shifts Towards "Essential" and Functional
Health is no longer just a concept but a standard feature. Trends are moving from simple sugar reduction toward functionalization:

• Sugar Reduction Technology: Leading brands have achieved a 30%-50% reduction in sugar in their core products through optimized formulations.
• Functional Ingredients: Products featuring low GI, high protein, and high fiber are on the rise, with widespread use of ingredients like microalgae, whole grains, and quinoa.
• Medicinal & Edible Ingredients: Traditional Chinese wellness ingredients such as Poria, Chinese yam, and black sesame are being integrated into baked goods, becoming a key differentiator for local brands.
  The show will also feature special activities such as a Healthy Baking Forum and a dedicated tour route.

5. Pre-Made Baking Enters a Balance Between Quality and Efficiency
The 12th Pre-Made Bakery Festival will bring together nearly 400 supply chain companies. The technical approach is evolving from pure "efficiency first" to a synergy of "quality and efficiency." Instant quick-freezing technology is becoming standard for high-end products, and pre-baked, reheat-ready processes allow stores to serve products "in 3 minutes," balancing the taste of fresh baking with operational efficiency.

6. Smart Manufacturing Leading "Industry 4.0"
The exhibition will host a special 2026 Industrial Bakery and Smart Manufacturing Forum and the third Smart Bakery Festival, showcasing the "Factory of the Future." Technologies such as fully automatic AI baking production lines, machine vision quality control systems (capable of reducing defect rates to below 0.3%), and IOT energy consumption monitoring will be prominently displayed, driving the baking industry's upgrade from standalone intelligent equipment to full-factory digitalization.

7. Scene Segmentation and the Rise of the Supermarket Baking Segment
Focusing on five major consumer scenarios for the industry — chain stores, owner-operators, supermarket baking, industrial baking, and baking for going global — the show will feature a variety of dedicated activities this year. For the increasingly popular supermarket baking segment, the exhibition will debut the "Namchaw Cup" Supermarket Baking Competition.

8. Geographic-Indicator Ingredients Lead New Product Flavors
Over ten delegations featuring geographic-indicator ingredients such as Lin'an nuts, Lipu taro, Pingyin rose, and Yunnan Xuanwei ham will gather, signaling that the deep integration of local characteristics with baked goods will become a new trend.

9. Emotional Economy and Cross-Border Integration
Baking is becoming the "bread for the soul" of young people. The exhibition will feature areas like the "Inspiration Market," IP cross-border collaborations, and "China-Chic" brand co-branding, with over 50 trendy brands participating in the pop-up market. Baking is no longer just a food item; it has become a cultural carrier with both social attributes and emotional value.

10. New Chocolate Sector to Complete the Value Chain
2026 will see the debut of the Chocolate China and Chocolate China Conference, along with the " Cocoa Realm: A Journey of Inspiration " covering the complete value chain from cocoa sourcing and processing to finished chocolate products. This reflects the deep integration of the baking and chocolate industries, meeting the market's demand for high-quality, diverse desserts.