Innovate Beyond • Premiere Fusion • Link Future

20 Must-See Highlights — Your Exclusive Sneak Preview
Bakery China 2026: The 28th Bakery China
(May 20–23, National Exhibition and Convention Center, Shanghai)

Flagship Scale Expansion

l  With the expansion of one more exhibition hall, the total exhibition space now reaches 330,000 square meters.

l  With more than 2,200 exhibitors from over 70 countries and regions, the exhibition showcase tens of thousands of products and attracting nearly 400,000 professional visits from more than 130 countries and regions

l  An immersive experience integrating "Exhibition + Competition + Conference + Show + Market + Festival" with hundreds of on-site events

l  Featuring live demonstrations by hundreds of world champions, MOF masters, and leading technical experts

Global Premiere Fusion

l   with international brands accounting for over 20% of exhibitors. National pavilions from Germany, Italy, Japan and Switzerland will appear alongside emerging brands from Belt and Road partner countries.

l  Overseas visitor pee-registrations have increased by 30% year-over-year, with more than 100 international buyer delegations already registered with substantial purchasing intentions

l  Launch of the inaugural China Baking Industry Going Global Forum, empowering Chinese brands to expand into global markets

l  Currently open for exhibitor applications for Bakery ASEAN, to be held in Jakarta, Indonesia (August 27–29)

Innovate Beyond

l  Deep interpretation of the "Debut Economy", creating a global debut platform for the baking industry, showcasing tens of thousands of new products, technologies, business models, and formats

l  Innovation recognition across the entire industry chain: from the Bakery China Innovation Award to the 2026 China Bakery Omni-channel New Product Awards & Innovation Manual Launch

l  Special Belt and Road Pavilion highlighting trends such as Chinese pastries with Western techniques and Western pastries with localized Chinese adaptations

l  Bakery China Innovation "New Forces" Forum and themed pavilion focusing on hot topics: Healthy Baking ,Low GI, Food-Medicine Homology and Application of geographical indication ingredients

Deep value on Segmented Tracks

l  Integrated model: Supply Chain Showcase + Forum + Business Matchmaking + Technical Demonstration + Guided Tours

l  The 6th Healthy Bakery Festival :

Focusing on breakfast, afternoon tea, and children's snack consumption scenarios

l  The 12th Pre-Made Bakery Festival:
Featuring more than 400 brands showcasing new technologies such as:

Quick Freezing、Pre-baking & Reheating focusing on technological pathways and commercial applications

l  The 3rd Intelligent Manufacturing Bakery Festival:

Presenting a comprehensive "Future Factory" ecosystem,Co-located with the 2026 China Industrial Baking & Smart Manufacturing Forum

l  The 1st China Birthday Cake Growth Conference

Exploring new growth pathways for the birthday cake segment

l  Chocolate China 2026

With an exhibition area of 30,000 square meters, featuring more than 150 leading global enterprises across the full value chain

"Baking +" Coffee & Tea Value Reconstruction

l  Upgraded scale and enhanced positioning of the Coffee & Tea Beverage Zone

l  The 26th National Baking Skills Competition will, for the first time, include a barista competition as an official category

Five Core Business Scenarios: One-stop Sourcing & Experience

Chain Stores

l  One-stop sourcing:

Core ingredients & semi-finished products (product selection & consistency)

Intelligent, high-efficiency equipment (production efficiency & labor optimization)

Packaging & display solutions (sales performance & brand positioning)

Digital operation tools (management efficiency & digital transformation)

Integrated solutions & consulting services (strategic development)

l  Learning & networking:

"Beiqi Food" 2026 Bakery China Industry Development Forum – Chain Store Growth Forum

China Birthday Cake Growth Conference

2026 China Industrial Baking & Smart Manufacturing Forum, along with dozens of other forums

Entrepreneurial Store Owners

l  One-stop sourcing:

Creative & differentiated ingredients (product identity)

Compact high-performance equipment (scaling artisanal capabilities)

Brand storytelling & aesthetic packaging (visual appeal & brand communication)

Lightweight digital tools & private domain customer engagement

Knowledge empowerment & community networking (business growth)

l  Learning & networking:

"Beiqi Food" 2026 Bakery China Industry Development Forum – Entrepreneur Forum

Kick-off ceremony of the 2nd "Richs Cup" China Private Bakery Owner Challenge

2026 China Industrial Baking & Smart Manufacturing Forum, along with dozens of other forums

l  Bakery China Bread & Coffee Festival and entrepreneur salons

Supermarket & New Retail Baking

l  One-stop sourcing:

Cost-effective industrial ingredients (cost control & scalability)

High-capacity automated equipment (efficiency & labor optimization)

Long shelf-life and logistics-friendly packaging (loss reduction & distribution efficiency)

Digital inventory & food safety traceability systems (management & compliance)

Hit product development & co-branding strategies (traffic generation & conversion)

l  Learning & networking:

"Namchow Cup" Supermarket Baking Competition

"Beiqi Food" 2026 Bakery China Industry Development Forum – Supermarket Baking Forum

2026 China Industrial Baking & Smart Manufacturing Forum, along with dozens of other forums

l  Trend insights:

On-site release of the industry's White Paper on Healthy Baking Trends in Retail

Industrial Baking

l  One-stop sourcing:

Bulk ingredient stability & customized solutions (sourcing & cost control)

High-speed automated production lines & plantwide planning (capacity & labor efficiency)

Intelligent quality inspection & food safety risk control systems (yield & compliance)

Lean management & digital factory solutions (data-driven decision-making)

Green manufacturing & sustainable development initiatives (carbon reduction & social responsibility)

Industry insights & supply chain ecosystem collaboration (strategy & future growth)

l  Learning & networking:

2026 China Industrial Baking & Smart Manufacturing Forum

Chocolate China 2026, along with dozens of other forums

l  Global Expansion

Dedicated Go Global Zone featuring:

International certification, cross-border logistics, and overseas channel resources

Belt and Road Pavilion

International matchmaking program

2026 China Baking Industry Go Global Forum (Indonesia, Russia, etc.)

Six Themed Guided Tours
Curated tours connecting exhibition zones for an immersive experience:

l  Smart Baking

l  New Chinese-style Baking Trends

l  Prepared Baking

l  Healthy Baking

l  Future Innovation+

l  Belt and Road

iBakeryChina

Integrating more than 5,700 verified suppliers, millions of professional buyers, and tens of thousands of new SKUs, the platform builds a comprehensive online ecosystem for the baking industry.