As a professional exhibition serving the global baking and confectionery industry, Bakery China 2026  is also a premier trade platform for the concentrated display of global dairy enterprises. The 28th Bakery China will be held at the National Exhibition and Convention Center (NECC), Shanghai from May 20 to 23, 2026. The exhibition has attracted high-quality dairy producers from across the globe, including France, New Zealand, Germany, Italy, Australia, the United States, Japan, Finland, Switzerland, Denmark and Norway. Nearly 200 dairy enterprises, covering all brands on the Global Dairy Top 20 list as well as numerous leading and emerging domestic dairy brands, will showcase their latest solutions for baking, tea, coffee and other consumption scenarios. During the exhibition, the special Bakery & Dairy Integration Development Forum will be held, focusing on the innovative application of dairy products in the baking industry. It will facilitate the integration of dairy deep processing technologies and the baking industry, and build a high-end platform for industry exchange and trade matching.

Industry Shift: Sluggish B2C Market, Booming B2B Demand

Demand in China’s dairy B2C market is gradually saturated, while the B2B dairy market is witnessing robust growth. iiMedia Research shows the new tea beverage exceeds the sacle of 350 billion and baking retail market reach to 611.07 billion , YOY 8.8%. A research report by Huatai Securities shows that the scale of China’s B2B dairy industry exceeded RMB 40 billion in 2024 and is projected to reach RMB 70.3 billion by 2028, emerging as a new growth engine driving the development of the dairy industry.

Innovation for Breakthroughs: Domestic Dairy Enterprises Accelerate Deep Processing Layout

Faced with broad market prospects, leading Chinese dairy enterprises are stepping up efforts in dairy deep processing with continuous technological and equipment upgrades. For example, Mengniu has successfully developed China’s first home-grown whipping cream independently - Mengniu Multi-functional Whipping Cream; Junlebao has launched Corman Pure Whipping Cream in cooperation with Sinodis, a subsidiary of France’s Savencia Group.

In terms of product innovation, Yili Group’s milk skin-flavored cheese slices have garnered significant market attention.

China’s dairy industry also receive strong policy support from the Circular on Accelerating the Alleviation of Hardships in the Dairy Industry and Enhancing Its High-Quality Development issued by the Ministry of Agriculture and Rural Affairs to encourage domestic diary enterprises on accelearating the deep processing dairy

Bakery China: A Strategic Platform for Dairy Enterprises’ B2B Layout

As a major international professional baking exhibition, The 28th Bakery China will cover an exhibition area of over 330,000 square meters, gathering more than 2,200 enterprises worldwide and expecting to attract 400,000 professional visits. For dairy enterprises, the exhibition offers a rare opportunity to expand the B2B market. It brings together R&D directors and procurement general managers of chain baking brands such as Holiland, Qianji and Wedome,A buying committee from Hema, Sam’s Club and Pang Donglai, as well as decision-makers from numerous food processing factories.

Notably, 80% of the brands on Rabobank’s 2025 Global Dairy Top 20 list have chosen to showcase their latest dairy solutions for baking at Bakery China, including Lactalis (France), Nestlé (Switzerland), Yili (China), Arla (Denmark), Fonterra (New Zealand), FrieslandCampina (Netherlands), Mengniu (China), Savencia (France), Sodiaal  (France) and DMK (Denmark).

akery China will help enterprises sort out and connect the "last mile" between dairy R&D and baking applications, driving the transformation and upgrading of China’s dairy industry towards deep processing and boosting industrial added value.