China's cookie market has shown a steady growth trend in recent years. With consumers' growing concern for health and quality, the demand for high-end cookies is rising, bringing new business value to the cookie industry. At the same time, consumers' pursuit of personalized and innovative flavors has also brought investment opportunities to the market, especially for brands that can offer unique flavors and healthy recipes. Bakery China points out that, from a business value perspective, the growth potential of China's cookie market is huge. With rising incomes and upgraded consumption, consumers have higher expectations for high-quality and diverse cookie products. This provides cookie manufacturers with opportunities to expand their market share and enhance their brand influence. In terms of investment opportunities, low-sugar, low-fat and additive-free cookies are becoming more and more popular as health awareness grows. Investors can focus on companies that can quickly respond to market changes and launch healthy, innovative products, which are expected to stand out in future market competition.

　　According to iiMedia Research, among the main reasons for Chinese consumers to buy cookies in 2024, 50.55% of consumers will choose personal taste, 41.78% of consumers will choose good product reputation, 39.34% of consumers will choose a reasonable price point, 37.03% of consumers will choose to have promotional activities, and 31.43% of consumers would choose attractive packaging.

　　Chinese consumers show diverse considerations when purchasing cookies, with flavor preference and product reputation dominating. Meanwhile, price, promotional activities and packaging also influence consumers' purchasing decisions to a certain extent. This requires cookie manufacturers and sellers to make comprehensive considerations in product development, marketing and packaging design to meet the diverse needs of consumers.

In order to meet the diverse needs of Chinese consumers when purchasing cookies, companies can make efforts in the following areas. First, in response to consumers' different taste preferences, companies should actively innovate and launch cookies that incorporate special ingredients and innovative flavors to meet consumers' individual needs. Second, strengthening brand building and word-of-mouth management is crucial. Enterprises should establish a good brand image by improving product quality and optimizing customer service. In terms of pricing strategy, enterprises should formulate a reasonable pricing strategy based on product cost, market demand and competitors' pricing. In addition, effective promotional activities combined with holidays, special events and other occasions are also the key to increase sales. Finally, in packaging design, through unique packaging style, color matching and other elements, to attract consumers' eyes and enhance the market competitiveness of the product.

(source: iiMedia)