In the ever-evolving beverage market, traditional categories are reinventing themselves by integrating new elements to attract younger consumers. Coconut water, once a niche product, has recently surged in popularity due to its rich electrolytes and low-calorie profile, becoming a symbol of health-conscious consumption. Amidst rapid industry changes, including fragmented channels, consumer segmentation, and digital transformation, brands like Qinglan are seizing opportunities to stand out in a competitive market.Bakery Chinaoffers you a rich variety of coconut beverage options.

Qinglan, a brand with over 20 years of expertise in coconut-based beverages, has leveraged its direct sourcing system for high-quality Southeast Asian coconuts to create innovative products. Following the success of its "Coconut+ Trendy Drinks" series, Qinglan launched the Light Coconut Tea line in late 2024. This new series combines Southeast Asian coconut water with freshly brewed tea, offering a refreshing taste with layered flavors of coconut, tea, and floral notes like jasmine and osmanthus. The "three-flavors-in-one-sip" experience has resonated with consumers, driving strong sales during the 2025 Spring Festival.

Health Meets Flavor: The Rise of Coconut-Based Drinks
As consumers increasingly prioritize both taste and health, plant-based beverages, particularly coconut-based drinks, have gained traction. The coconut beverage market in China surpassed 30 billion yuan in 2023, with a compound annual growth rate exceeding 20%. Coconut water and coconut milk, known for their natural and healthy attributes, have become favorites among health-conscious consumers. Qinglan capitalized on this trend by combining fresh coconut juice with ingredients like milk, fruit, and grains, creating a unique "Coconut+ Trendy Drinks" category that redefined coconut-based beverages.

Light Coconut Tea: A Portable "Trendy Milk Tea Shop"
Building on its success, Qinglan introduced the Light Coconut Tea series, positioning it as a portable alternative to trendy milk tea shops. The series emphasizes clean labeling, using real tea leaves and coconut water without additives like powdered tea or artificial flavors. The "three-flavors-in-one-sip" concept, coupled with a sleek, ergonomic bottle design, has made Light Coconut Tea a hit among young consumers seeking both health and indulgence.

Frequent Innovation to Meet Diverse Needs
Qinglan plans to expand the Light Coconut Tea line with new flavors like passion fruit, lime, and coffee-infused options. With upgraded production capacity and a commitment to innovation, Qinglan aims to solidify its position as a leader in the coconut-based beverage market, offering consumers a wide range of trendy, health-focused drinks.

Bakery China 2025 will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific‘s leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.

The 27th Bakery China would be held on May 19-22, 2025 at National Exhibition and Convention Center (NECC), Shanghai, covering 330,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

Source：FoodTalks