Mondelēz International’s annual State of Snacking report is a global consumer trends study examining insights on how consumers make snacking decisions. The fifth annual report reveals global consumers are still snacking strong.

The State of Snacking report, developed in partnership with consumer polling specialist The Harris Poll, was initially launched five years ago in support of Mondelēz International’s mission to lead the future of snacking. The past half-decade of tracking attitudes and behaviors among thousands of consumers across 12 countries has shown a consistent trendline of consumers demonstrating a preference for snacks over meals.

Five years later, consumers are still snacking strong.

This year’s State of Snacking findings reveal that snacking behaviors continue to grow, including notable growth in mindful snacking, with the chocolate category in particular closely associated with joy. Consumers are snacking:

Consistently: snack spending remains unchanged with two-thirds (66%) of consumers agreeing they have not made significant changes to their spend on snacks, despite being more conscious of price.

Mindfully: 85% of consumers report they regularly savor a snack’s taste, flavor, and texture while eating; 78% say they appreciate snacks more when consumed mindfully.

Adventurously: consumers surveyed are leveraging social media (62%) and searching for novelty, with six in 10 considering themselves “snack adventurers” who like to try new snacks.

Purposefully: over two-thirds of global consumers agree they often choose brands that align with their values, fueling a rising appetite for snacks with sustainability benefits.

To get more information like above , stay tuned at baking show in Bakery China.

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

(source:World Bakers)