The 26th Bakery China Breaks New Ground: Fostering Unprecedented Growth through Innovation and Integrated Industry Values 

Bakery China 2024

May 21-24 | NECC, Shanghai

SHANGHAI, Dec. 22, 2023 /PRNewswire/ -- China's bakery sector is set for significant growth in 2024, driven by the expanding food industry and consumer market. The 26^th Bakery China, co-organized by the China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd., serves not only as a key barometer and trading hub for the bakery sector in China but also worldwide. The event is scheduled to take place from May 21-24, 2024 at the National Exhibition and Convention Center (NECC) in Shanghai.

Bakery China, a premier industry event, is committed to offering a comprehensive business exchange platform. It aims to keep pace with industry developments, reflect market expectations, uncover industry trends, and pinpoint consumer preferences. The 320,000-square-meter show is on track to be the largest yet, encompassing 12 exhibition halls at the NECC. The event will feature over 2,200 brands from nearly 30 countries and regions, presenting a vast showcase of tens of thousands of products. More than 400,000 professional visits from over 130 countries and regions are anticipated to attend.

I. Enhancing Global Networking and International Presence

As the world's premier exhibition for the bakery industry, Bakery China aims to bring together global expertise and business opportunities. It aims to define the sector, foster industry-wide advancement and champion sustainable development. Leveraging its well-established network of upstream-downstream resources across the industry chain, Bakery China collaborates extensively with international government agencies and industry organizations to jointly organize a wide range of events, including industry seminars, business matchmaking sessions, competitions, forums, and technical showcases. These initiatives have significantly increased the exhibition's global reach, enabling stakeholders to improve international communication, network expansion, cross-border trade, and multilateral cooperation.

As the world's foremost platform for the bakery industry and the preferred gateway to China's rapidly growing bakery market, Bakery China annually hosts leading multinational companies and brands. Over 20% of the participants hail from Australia, Austria, Belgium, Canada, Denmark, France, Germany, Italy, Japan, Malaysia, the Netherlands, Singapore, South Korea, Sweden, Switzerland, Thailand, Turkey and the United States etc. Professional buyers from more than 130 countries and regions, with large delegations from the United States, Japan, South Korea, Malaysia are also expected to attend.

This year, the international exhibition area will further expand by more than 50%, featuring companies and brands from nearly 30 countries and regions, including national pavilions from Italy, Japan and etc, along with thousands of new products, including “the Traditional Italian Pizza Project” showcase, which brings together the ingredients, utensils, equipment of Italian pizza-making, education and associations. In addition, for the first time, the international exhibition Hall 2.1 will perform the workshop “ Bakery China International Talk” with global high quality industry chain brands, foreign bakery stores and global bakery masters to share the latest industry products and industry trends internationally.

In addition, with the development of China's "One Belt, One Road" Initiative and a series of favorable opening policies, Bakery China has connected with buyer delegations from many countries and regions. International Business Match Making Centre will be set up in Hall 2.1 Int’l, Hong Kong, Macao and Taiwan Zone to provide value-added services.

II. Facilitating Precise Connections with Refined Industry Segmentation

Bakery China is committed to providing a comprehensive trade and exchange platform that spans the entire industry chain and all product categories within the bakery and confectionery sector. The exhibition areas for raw materials, equipment, packaging, and international showcases have been organized into more distinct industry segments. The new layout is designed to underscore the unique attributes of each segment, offering a detailed overview of the industry's current state and identifying growth opportunities in each of these specialized sectors.

In keeping with recent industry trends, Bakery China 2024 will feature a dedicated section for Private Brands and Dairy Products . This will help companies develop their businesses to meet the evolving needs of different scenarios and consumers, while facilitating onsite visits and purchases for professional visitors and buyers.

The exhibition layout for Bakery China is organized with specialized bakery industry sections as follows:

·  Ingredients: Hall 5.1, 6.1, 7.1, 5.2, and 6.2

• Bakery Fillings: Hall 5.2
• (Mooncake) OEM and Private Brands: Hall 6.2
• Pre-Made Bakery Products: Hall 6.1
• Dairy Products: Hall 7.1
• Food Additives & Specialty Ingredients: Hall 6.2
• Franchise: Hall 6.2

·  Bakery Equipment: Hall 3, 4.1, 1.1

• Bakery Retail Shop Equipments: Hall 3
• Bakery Production Equipments: Hall 4.1
• Bakery Packaging Equipments: Hall 1.1

·  Packaging Solutions: Hall 7.2, 8.2

• Cake Packaging Solutions: Hall 7.2
• Mooncake Packaging Solutions: Hall 8.2

·  Int’l, HK, Macau & TW Ingredients & Equipments: Hall 2.1

·  Coffee & Beverages: Hall 8.1

·  Premium Finished Products & Snack Foods: Hall 8.1

·  Bakery Training Institutes: Hall 8.1

·  Home Baking Supplies: Hall 8.1

·  Bakery Competitions: Hall 8.1

III. Building a Dynamic Innovation Hub

Bakery China prioritizes innovation which is the fundamental for new quality productive forces as the key to assuring sustainable industry growth. Each edition of Bakery China features over 2,000 leading companies from the industry's supply chain, showcasing the complexes of new products, technologies, applications, solutions, and innovative business models. These offerings are presented in a diverse and engaging manner, including immersive displays, hands-on demonstrations, tasting events and online live broadcasts. The approach offers a complete overview of the most innovative developments in the industry.

Bakery China serves as both a venue for sharing industry innovative advancements and creating a good innovation atmosphere for new quality productive forces and a catalyst for high-quality development and industrial upgrading. Starting in 2019, the organizers of Bakery China founded the Bakery China Innovation Award, highlighting the most innovative and promising products in three key categories -- Ingredients, Equipment and Packaging. The project is designed to motivate companies to focus on developing safe and healthy innovative products and technologies, and to strengthen collaboration across the industry chain, fostering transformation across the sector. 

Bakery China 2024 will also feature several industry forums on a host of topics, among them, supply-chain innovation, private brands, industrialization, store management, innovation and entrepreneurship, "Bakery+" business models, etc. The forums will present a comprehensive overview of industry developments and offer insights into future trends. In addition, the forums will serve as the venues where the first extensive data and industry reports covering several segments will be unveiled, with the aim of guiding the industry towards more informed progress.

In addition, "Bakery China Innovation, Bakery China Power" showcase will be firstly launched at North Entrance Hall, displaying the global and domestic new products, new technologies, new services and new business model.

Every year at the event, industry media, consulting firms and investment institutions reveal the innovation-related keywords and trends of the year. They offer insights from their unique expert viewpoints through on-site showcases, immersive experiences, interviews and research.

From Bakery China to the exhibitors, professional visitors and industry media, there is a collective focus on innovation, collaboratively fostering a dynamic innovation hub. The effort establishes an exemplary standard for China's bakery industry.

IV. A Preview of Emerging Trends, Highlighting Current Topics

1. Surge in Demand for Pre-Made Bakery Products and the Expansion of the 6^th Pre-Made Bakery Festival

The pre-made bakery segment is witnessing a notable upsurge within the food industry. At the 3rd Bakery China Summit in 2023, which coincided with Bakery China, the head of e-commerce at Tik Tok presented striking growth data for the sector on their platform. In 2022, the Gross Merchandise Value (GMV) for pre-made bakery items on TikTok escalated by over 600% in comparison to 2021. The platform recorded a 220% increase in the number of merchants and a 450% surge in creators receiving orders in this category. Furthermore, the user base making payments expanded by more than 258%. Highlight products, such as pre-made egg tarts, went viral on the platform.

Bakery China has significantly expanded its pre-made bakery exhibition area since initiating the Pre-made Bakery Festival in 2022, drawing in newcomers from across the industry's supply chain. The festival has been instrumental in helping numerous pre-made bakery businesses forge commercial links. Collaborating with e-commerce platforms and institutions such as Tmall, Tik Tok E-commerce, JD.com, Euromonitor, iMedia Research, Yicai.com, and Haitong Securities, the festival has facilitated the release of both B2B and B2C industry reports and data related to the pre-made bakery segment. During the 5^th Pre-made Bakery Festival, a collaboration with Tik Tok's e-commerce platform led to a record-breaking achievement of over one million orders and nearly 60 million yuan in sales revenue. 

The expanded pre-made bakery exhibition area will be situated alongside the 6^th Pre-made Bakery Festival. Over 300 domestic and international companies from the pre-made segment will be on hand to showcase their latest offerings, innovations, and solutions. The show will also feature pre-made bakery-themed activities, encompassing immersive experiences, live streaming sessions, and a concurrent online e-commerce festival. The dynamic events are designed to attract industry professionals, offering them a firsthand look at the energy and innovation thriving within the bakery industry.

2. Setting New Health Standards across the Industry with a Range of Healthy Products

With the growing emphasis on healthy living, there is an increasing consumer consciousness about the role of a balanced diet in maintaining overall fitness. In the food industry, especially in the bakery sector, there is an expectation for products to meet various nutritional, functional, emotional, and cultural needs, focusing particularly on nutrition and well-being, alongside providing energy. As a leading industry platform, Bakery China champions and guides the development of healthy baked goods. The event showcases an array of bakery products and solutions that are designed to be low in fat, sugar, and calories, responding to the rising demand for more diverse consumption and social scenarios centered around health-conscious eating.

The Bakery China Innovation Award campaign, running concurrently, places a strong emphasis on health as a selection criterion, motivating industry players to drive innovation towards a healthier and more sustainable bakery sector.

3. "Bakery +" Cross-Border Synergies and Business Innovations Fuel the Industry Ecosystem

Today, the integration of industry segments across borders coupled with industrial innovation have led to numerous business success stories. The key to this is that cross-border synergies make it possible to integrate and reallocate resources at both macro and micro levels, ensuring complementarity and breaking down traditional boundaries. This injects fresh impetus into the industry ecosystem, advancing the transformation and modernization of industrial entities.

In recent years, Bakery China has become a launch pad for inventive products that combine bakery items with coffee, beverages, ice cream and snack foods, expanding the industry value chain and ecosystem. Since 2015, Bakery China has established areas dedicated to coffee and beverages, as well as snacks and finished foods. These have evolved into the Coffee & Beverage China Show and Fine Food & Snack China Show. Spanning nearly 30,000 square meters, the two events draw more than 100 companies, including notable names such as HKCG Coffee,Sunjuice Jas’blu,Doking Food, OID Coffee,Le Quan,Meiji, Linghang, Jinuo, Gui Cha, MONIN, Dazheng, Dachuan Zhenfu, Jun Cong, Supin, Xiangyuan , Chengbao, Tongyu, Fullan Siwei, Perlo, Lan Ke, Zhixinzhiyi, Li Nanju, Xuechuan, Hengding, Greamax, Dr. Pizza, More Than Delicious, Qianfangyuan, BEZISIM, Huangji, Guwei Guxiang, Yingbaoke, Tom Cat etc. To further encourage industry integration, Bakery China collaborates on organizing forums and competitions dedicated to coffee, tea, beverage, and pizza, supporting the sector's incremental growth. 

4. OEM and Private Brand Zone to Drive New Power for Brand

Private brand industry in the new consumption era is ushering in unprecedented development opportunities. Consumer demand is becoming more diversified and personalized, which puts forward higher requirements for the quality, innovation and service level of brands and products. Private brands, with their keen insight into the market and rapid response ability, are gradually becoming an important force in the new consumption era.

This exhibition opens the first private brand zone, to breed new brands needed by the new consumption era and create new industry forces. Up to now, Guangzhou Restaurant, Zixi Bread, Master Bao, Hema Baking, Baba Tang, Happy Western Cake, Zhiwei Guan, Huamei, Lianxiang Lou, Mr. Yang, Quansheng, Hu Yao, Fortune Bakery, Guwucun, Manshifu, Haodian, Erduoyan, Sanweiqi, Huamanlou, Liumangyike, Red Star Soft Sweet, Gubaifen and other well-known enterprises, brands and industrial clusters have participated in the exhibition (brand lists are in no particular order).

In addition, Bakery China will also work with multiple partners to bring the first forum "the Private Brand Forum of China Bakery Industry" to contribute, leverage and accumulate forces for the development of new brands and new forces. From the past, from now on, we are all going to the future, let's remain to see how the new forces of the industry will shine.

5.Top Dairy Brands Unveiled to Energize the Innovation and Upgrading of the Bakery Industry

With the continuous expansion of the bakery food market in recent years, the application of dairy products in the bakery industry has shown an obvious growth trend. More and more bakery products begin to pay attention to the use of high-quality dairy products, such as fresh milk, cream, cheese, butter, yogurt, plant-based dairy products and other dairy products, to meet the taste and nutritional value of products with different needs. In addition, the nutritional collocation of fresh liquid milk, yogurt and bakery products has been recognized by more and more consumers, and the brand exposure of dairy companies in the terminal retail sales and application scenarios of the bakery industry is also increasing.

The dairy products area is set up in Bakery China 2024, which comprehensively displays the application and innovation of dairy products in the bakery industry. Not only more than 80% of the top 20 global dairy companies, such as Lactalis, Nestle, Yili, Arla, Fischerland, Mengniu, Fonterra, Savencia, Sodiaal, DMK, Glanbia, etc., are all participating in the exhibition; many other foreign and local new dairy companies, such as BEL, Meiji, Sanyuan, Junlebao, Milkground, Masion de Wyrsch, Capsa, Weidendorf, Shengmu, New Hope, Cezanne Huishan, Panda, Baobei, TWater, BeFood, Baiqiang and other brands (in no particular order), but also bring the latest products and technologies for the bakery industry.

With the continuous progress of baking technology and multi-level changes in consumer demand, dairy products will be more widely and deeply applied in baked goods. Bakery China looks forward to working with more dairy brands to bring consumers more healthy and delicious experience, and energize innovation and upgrading of the baking industry.

V. Creating a Bakery China Think-Tank to Strengthen the Industry's Knowledge Base 

Bakery China, a pivotal trading and idea-sharing platform for the food industry, has hosted over 100 conferences, forums, themed events and exhibitions, both online and offline. In addition, it has established a think-tank comprising of founders, C-suite executives, top bakery chefs and senior management executives from leading commercial bakeries, chain stores, innovative brands, food importers, e-commerce platforms, government agencies, and industry organizations.

With insights from over 200 think-tank experts, the organizers of Bakery China has developed successful initiatives, including the Bakery China Summit, Bakery China Forum, Bakery China Talk, and Bakery China Live, with the aim of sharing Bakery China's knowledge and insights. The Bakery China Summit, an annual event, provides industry overviews and forecasts, along with corporate presentations, in Shanghai, Shenzhen and other key Chinese cities. The biannual Bakery China Forum offers a platform for sharing industry expertise at every spring and autumn shows. The Bakery China Talk, with stops in Shanghai, Beijing, Guangzhou, Hangzhou, Chengdu, Changsha, Jiaxing, Suzhou, Yingtan, and Nanjing, focuses on serving regional markets and fostering local initiatives year-round, breaking down regional development barriers. Bakery China Live facilitates ongoing industry engagement through live-streaming and iBakeryChina, transcending geographical and temporal constraints. Collectively, the Bakery China knowledge-sharing initiatives have reached over 8 million visits online and offline.

During this exhibition, we will work with various partners to create a "Smart Sharing” exhibition focusing on various industries, and organize a series of Bakery China Forums, including:

ž   “COFCO Sugar ”12th Bakery China Forum 2024at Booth 21F200 in Hall 2.1

ž   Bakery China Innovation Talk at Conference Room M601

ž   Bakery China International Talk at Booth 21D100 in Hall 2.1

ž   Bakery China Design Talk at Booth 82F31 in Hall 8.2

ž   Bakery China Talk Spark & the 6th Bakery China Bread and Coffee Bazar in Hall 8.2 near Door 12

VI. Enhancing iBakeryChina for Advanced Digital Transformation in the Bakery Industry

As a catalyst for digital transformation within the bakery sector, the organizers have consolidated Bakery China's resources to develop and enhance iBakeryChina, a digital service platform for the industry. The platform serves as an online hub that transcends the boundaries of time and space, providing services such as business matching, industrial innovation, communication and learning opportunities, trend analysis, and virtual exhibitions. Leveraging the extensive supply chain resources of Bakery China, iBakeryChina has drawn more than 3,200 suppliers, 500,000+ buyers and a line-up of products in the tens of thousands of SKUs, delivering targeted digital innovation solutions to businesses and professionals in the bakery field.

In addition to building a basic online function, Bakery China has been committed to the industry's "digital network" action for many years. In the past two years, based on the current  online and offline channels, during this exhibition, Bakery China will continue to cooperate with e-commerce platforms such as TikTok, Xiaohongshu, TMall, Kuaituantuan, and local private domain heads and procurement alliance to actively expand business channels and opportunities for the bakery and confectionery industry.

Moreover, iBakeryChina seamlessly integrates diverse digital brand promotion resources, providing efficient and precise strategies for digital brand marketing across Bakery China's various channels and platforms. This online counterpart has emerged as a crucial brand resource within the Bakery China ecosystem, playing a pivotal role in driving the industry's digital transformation.

Shaping the Global Innovation @Bakery China

As a comprehensive trading platform encompassing the entire bakery industry chain, Bakery China stands as a leading indicator of industry trends and developments. Emphasizing innovation, it has successfully addressed and fulfilled the increasing demands for industrial advancement and consumer preferences. Bakery China offers a collaborative space for industry leaders, experts, professionals, and enthusiasts to share innovative concepts and align business objectives, fostering the sustainable growth of the nation's bakery sector.

Join us at Bakery China 2024 from May 21-24, 2024, at NECC in Shanghai.

Organizers:
China Association of Bakery and Confectionery Industry (CABCI)
Bakery China Exhibitions Co., Ltd.
Room 1215, Zhongkun Building, No.59 Gaoliangqiao Xiejie, Haidian District, Beijing, China
Post code: 100044
Tel: +86 (0)10-6343 0880 / +86 (0)10-6343 0990
Email: info@bakerychina.com
Website: www.bakerychina.com
Contact: Jing Zhang,jing.zhang@bakerychina.com