The three-day initiative, entitled Bankers for Bakers, was run on a pro-bono basis by B Corp-certified creative studio Ourselves in collaboration with the Real Bread Campaign (RBC). It formed part of the campaign’s Real Bread Week – 17 to 25 February – described as an annual, international celebration of additive-free bread and the people behind its rise.

Boards were boldly emblazoned with the messages ‘Your dough can save our bread’ and ‘Bankers, we knead your dough’. Smaller text underneath noted that ‘rising costs have put thousands of independent bakeries at risk of closing’, with a call to action to ‘Dough-nate today’ via the RBC website.

“Independent bakers graft and craft at the hearts of thousands of our local communities across the UK,” commented RBC coordinator Chris Young. “While it’s an innovative, vibrant sector, too many of their small businesses are under threat of closure. This is largely due to skyrocketing costs of energy, ingredients, salaries and rent.

RBC also organises the annual Sourdough September event (check out our round-up of sourdough product launches that coincided with the 2023 edition). The campaign defines real bread as made without chemical raising agents, so-called processing aids or other additives – it estimates around 95% of what is sold as bread in the UK falls short of this.

The RBC welcomed Defra’s decision to introduce a legal definition for wholemeal flour. However, it more recently expressed disapproval of an industry statement that said bread brands wouldn’t need to remove the word ‘wholemeal’ from packaging on half and half loaves.

To get more information like above , stay tuned at baking exhibition in Bakery China.

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

(source:British Baker )