EQUII, the pioneering complete protein foodtech transforming the nutritional value of bread, announced its partnership with Bridor, the North American leader in high-quality bakery products, to bring the next generation of baked goods with higher protein and improved nutrition to the North American artisanal bakery category. Together, with their respective cutting-edge fermentation technology and state-of-the-art manufacturing capabilities, they aim to cater to changing consumer preferences and dietary trends by creating health-forward protein breads and a variety of indulgent bakery products.

According to baking exhibition, this industry-first exploration involves crafting nutritional bakery items with higher protein and dietary fiber content, 30% to 40% reduced net carbs, and aligned with the growing demand for healthier and more transparent food options.

Beyond its proprietary baking mixes, EQUII brings research and development expertise to optimize product development and quality at Bridor’s manufacturing facilities. The collaboration will also extend to include some of EQUII’s other food service product offerings in the sliced bread category to Bridor’s catalog, such as their thin slice bread in Classic Wheat and Multi-Grain varieties.

“My goal is to make the healthiest and tastiest food product innovations available to all. Nutritious has to be delicious,” said EQUII co-founder Chef Sebastién Canonne. “Mission accomplished with Bridor’s EQUII bread line, the perfect cross of nutritional science and enjoyable chef-crafted food products.”

Bakery China will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

(source:World Bakers)