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Homepage > News Center > Baking exhibition|Délifrance unveils premium cinnamon and brioche buns
Baking exhibition|Délifrance unveils premium cinnamon and brioche buns

Baking exhibition has learns thet baked goods manufacturer Délifrance has unveiled two new ready-to-bake pastries in the form of cinnamon and brioche buns.

Described as the ‘perfect marriage of tradition and innovation’, the Cinnamon Bun boasts a classic shape infused with a popular filling to offer a refined experience for consumers.

The Brioche Bun, meanwhile, is described as versatile and can be used as a sandwich carrier, served with a sweet filling and topping, or enjoyed on its own. It is made with butter, free-range eggs, and French flour to create an ‘artisan-like’ product, which combines the best of brioche and croissant.

The ready-to-bake pastries are available from national wholesalers, and have been developed with convenience in mind to meet the needs of on-the-go consumers. They can also help alleviate pressures from a staffing and scheduling perspective on baked goods operators, Délifrance added.

The buns are being rolled out shortly after Délifrance unveiled Biscoff Muffins – soft vanilla muffins filled with a generous amount of Biscoff spread.

“The nostalgic Cinnamon Bun and remarkably versatile Brioche Bun are a testament to our dedication to pushing the boundaries of convenience, taste and texture,” said Stéphanie Brillouet, marketing director at Délifrance.

“Ultimately, consumers continue to seek indulgence and convenience in the morning and throughout the day, so we’re delighted to expand our viennoiserie range with products that deliver on both of these fronts.”

Pimped up pastries was among the trends identified as part of British Baker’s Top Bakery Trends 2024 report in which Brillouet highlighted research that found two thirds of consumers eat pastries as a treat, thereby pushing the sector to innovate.

“Artistry continues to play a vital role in the viennoiserie trend,” explained Brillouet. “A stunning appearance enhances the perception of taste, with 59% of consumers believing that a great-looking product is more enjoyable to eat. The multisensorial aspect of premium viennoiserie has gained traction too. So, offering layers of textures and flavours that elevate the overall experience.”

Bakery China will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

Bakery China will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

Bakery China will continue to share more industry professional content with you, so please stay tuned!

Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

(source:British Baker)

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