The Christmas excitement seems to build earlier and earlier each year, as bakers, retailers, and more unwrap their festive fare while the sun is still shining.

　　There are new products aplenty with twists on classics such as mince pies, Christmas puddings, and stollen, as businesses embrace on trend flavours and warming spices.

　　Baking exhibition has learnt that French patisseries have also provided inspiration for many of the desserts to be found in supermarket Christmas ranges.

　　Waitrose, for example, has unveiled a Golden Bûche de Noël which is described as a luxurious take on the French classic.

　　“The Golden Bûche de Noël showcases flavours of blonde chocolate, caramelised biscuit and salted caramel, making it truly decadent,” Emily Bundy, partner & dessert product developer at Waitrose, says. “We also wanted to bring an element of personalisation, so we’ve added a sugar sachet to each pack so that customers can bake their own sugar bark to decorate it with.”

　　Asda, meanwhile, has infused several of its creations with its signature flavour for 2023 – brown butter and spiced dark rum. The flavour appears in mince pies, stollen, shortbread, and even savoury vol au vents.

　　According to baking exhibition, seasonal savouries have also been given a glow up with a Pigs in Blanket Topped Steak Pie from Tesco, Camembert & Cranberry Savoury Profiteroles from Asda, and mini Smoked Salmon Eclairs from Waitrose among those on offer this year.

　　Bakery China will continue to share more industry professional content with you, so please stay tuned!

　　Bakery China, organized by China Association of Bakery and Confectionery Industry (CABCI) and Bakery China Exhibitions Co., Ltd. was launched since 1997. Bakery China is the Asia Pacific's leading event serving the entire value chain for the bakery and confectionery market. The event presents all range of ingredient, equipment, packaging and services, and enables global leading professionals and buyer delegates to meet and share the latest innovations and thinking on manufacturing & distribution, R&D, applications and related services for bakery industry.It is the first choice trade fair to enter China's bakery market.

　　The 26th Bakery China will be held on May 21-24,2024 at National Exhibition and Convention Center (NECC), Shanghai, covering 320,000 sqm show space. Over 2,200 exhibitors and 400,000 visits are expected.

　　(source:British Baker)